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Capability Library


Public relations and communication

Public relations and communication

Related Terms:

Public relations and communication is the process of managing the relationship between an organization and its publics. This includes creating and executing communication strategies, managing media relations, and developing and maintaining a positive public image. It also includes creating and distributing content, such as press releases and social media posts, and responding to public inquiries and concerns.

Beginner competence definition

Beginners understand the basic concepts of public relations and communication, including the importance of managing the relationship between an organization and its publics.

Intermediate competence definition

Intermediate individuals have the ability to create and execute communication strategies, manage media relations, and develop and maintain a positive public image.

Advanced competence definition

Advanced professionals have an in-depth understanding of public relations and communication principles. They use data and market research to inform communication strategy, evaluate the effectiveness of communication efforts, and make strategic decisions to enhance an organization’s reputation and relationships with its customers.


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Digital marketing, including social media and email marketing

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