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Capability Library


Advertising and promotions

Advertising and promotions

Related Terms:

Advertising and promotions is the process of creating and executing advertising and promotional campaigns to increase brand awareness and drive sales. This includes identifying target audiences, developing advertising messages, and selecting advertising and promotional channels. It also includes planning and budgeting for advertising and promotional campaigns, and evaluating the effectiveness of these campaigns.

Beginner competence definition

At the beginner level, individuals understand the basic concepts of advertising and promotions, including the importance of creating effective advertising messages and selecting the right advertising channels to reach target audiences.

Intermediate competence definition

Intermediate individuals have the ability to create and execute advertising and promotional campaigns, including developing advertising messages, selecting advertising and promotional channels, and evaluating the effectiveness of these campaigns.

Advanced competence definition

Advanced professionals have an in-depth understanding of advertising and promotion principles. They can use data and market research to inform advertising and promotional strategy, evaluate the effectiveness of campaigns, and make strategic decisions to drive business growth.


Product development and management


Public relations and communication

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