Marketing budget and financial management

Marketing budget and financial management is managing the financial aspects of a company’s marketing efforts, including creating and managing a marketing budget, forecasting marketing expenses, and tracking and analyzing marketing financial data. It also includes developing and implementing financial management policies and procedures to ensure that marketing efforts are financially sustainable and align with overall business goals.

Beginner competence definition

Beginners understand the basic concepts of marketing budget and financial management, including the importance of creating and managing a marketing budget and tracking and analyzing financial data to inform marketing decisions.

Intermediate competence definition

At the intermediate level, individuals can create and manage a marketing budget, forecast marketing expenses, and track and analyze financial data.

Advanced competence definition

Advanced-level individuals have an in-depth understanding of marketing budget and financial management principles and can use financial data to inform marketing strategy, evaluate the effectiveness of marketing efforts, and make strategic decisions to drive business growth while ensuring financial sustainability.