Channel management, including distribution and sales

Channel management is developing and managing relationships with intermediaries that help a company sell its products or services. It includes identifying and selecting distribution channels, such as wholesalers, retailers, and e-commerce platforms, and managing relationships with these channels to ensure that products are available and promoted to customers. It also includes managing sales channels, such as direct sales teams, and developing and implementing sales strategies to increase revenue.

Beginner competence definition

Beginner-level professionals understand the basic concepts of channel management, including the importance of developing and managing relationships with intermediaries to sell products and services.

Intermediate competence definition

Intermediate professionals are able to identify and select distribution channels, manage relationships with these channels, and develop and implement sales strategies.

Advanced competence definition

Advanced professionals have an in-depth understanding of channel management principles and can use data and market research to inform channel strategy, evaluate the effectiveness of channels, and make strategic decisions to drive business growth.