Content Marketing
Content Marketing is a strategic corporate communications approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience, ultimately leading to profitable customer action. This capability enhances brand reputation and awareness, fostering trust and strong relationships with stakeholders.
Level 1: Emerging
At an emerging level you are beginning to understand content marketing strategies. You're familiarising with key tactics, and can draft basic corporate communication pieces under supervision, developing a fundamental competence.
Level 2: Proficient
At a proficient level you are able to effectively create and distribute compelling content that aligns with your organization's strategic goals and engages key stakeholders across various communication channels.
Level 3: Advanced
At an advanced level, you are able to develop and implement high-impact content marketing strategies that align with the overall corporate communications goals and effectively engage key stakeholders to achieve organizational objectives.
