Media Liaison
Media Liaison is the ability to interface between an organization and journalists or other media entities, facilitating open, transparent and accurate communication. This capability involves gathering and providing media-related information, shaping public relations strategies, and managing media interactions. Its successful implementation can greatly enhance an organization's image, brand reputation, and media engagement.
Foundational
At a foundational level you are learning how to interact appropriately with media contacts, following established guidance from your corporate communications team. You support simple tasks such as sharing approved information or supporting colleagues during media enquiries. Your actions help maintain consistency and protect the organization’s reputation when dealing with journalists or media representatives.
Developing
At a developing level you are starting to engage with journalists and media contacts under supervision, contributing to media releases and supporting media responses. You follow established guidelines, helping your team gather and share accurate information. Your growing skills help to ensure clear and consistent communication between the organization and the media.
Proficient
At a proficient level you are comfortable managing day-to-day interactions with journalists and media outlets, representing your organization clearly and professionally. You actively contribute to shaping media messaging and public statements, ensuring accuracy and alignment with corporate goals. Your approach helps boost the organization’s reputation and strengthens positive relationships with media contacts.
Advanced
At an advanced level you are trusted to lead complex media relationships and act as the organization’s key contact with journalists and media outlets. You proactively shape media strategies, brief executive spokespeople, and handle sensitive issues with confidence and discretion. Your expertise directly strengthens trust in the organization and leads to sustained, positive media coverage.
Expert
At an expert level you are trusted as the key spokesperson and authority for your organization, building strong, influential relationships with senior journalists and media outlets. You advise executives on complex media matters and lead the creation of clear, strategic messaging under tight deadlines. Your work ensures positive, high-impact media coverage and strengthens the organization’s public reputation.
Message Framing
Message Framing is a key capability in Corporate Communications, involving the strategising and crafting of messages to influence perceptions and behaviors. This capability requires a keen understanding of audiences, careful consideration of language, and the ability to deliver clear, impactful communications. Through Message Framing, organizations can effectively shape narratives and drive business goals, ensuring messages resonate and prompt desired responses.
Foundational
At a foundational level you are able to support basic message framing by following established templates and guidance from others. You recognize the importance of clear, audience-appropriate communication in shaping messages for emails, updates, or internal announcements. Your contributions help ensure organizational messages are delivered accurately and are easily understood.
Developing
At a developing level you are starting to shape straightforward messages to suit different audiences, with some guidance. You consider the purpose and tone of your communications, making an effort to ensure your messages are clear and appropriate. Your contributions help your team deliver consistent information that supports organizational aims.
Proficient
At a proficient level you are able to frame messages clearly and persuasively, tailoring your approach to suit different audiences and business needs. You use insights about audience perspectives to shape language and structure, ensuring your communications prompt the right reactions. Your messages support organizational objectives and consistently influence how people think, feel and act.
Advanced
At an advanced level you are capabilityed at tailoring complex messages to diverse audiences, using insight and creativity to shape perceptions and drive outcomes. You adapt language and tone with precision, anticipating reactions and ensuring your communications align with organizational aims. Your work consistently strengthens trust and inspires action among key stakeholders.
Expert
At an expert level, you foresee how message framing shapes perception and guides behavior, even in complex or sensitive situations. You craft messages that align with broader business strategy, ensuring clarity and maximum impact for diverse audiences. Your framing sets the standard across the organization and measurably drives desired outcomes.
Press Release Development
Press Release Development is the capability of creating informative, compelling corporate announcements for public media. Rooted in a deep understanding of the organization's values and messaging, it involves clear, concise writing alongside an instinct for the newsworthy. Effective development positively positions the company, fosters media relationships, and supports broader corporate communication initiatives.
Foundational
At a foundational level you are learning to draft clear and accurate press releases with guidance from others. You focus on basic structure and factual content, ensuring your writing supports the organization’s messaging. By doing this, you build your understanding of how press releases contribute to broader communication goals.
Developing
At a developing level you are able to draft clear and accurate press releases with guidance, showing an understanding of key messages and company values. You seek feedback to improve structure and tone, ensuring your work aligns with organizational priorities. Your contributions help build positive visibility and support the team’s media efforts.
Proficient
At a proficient level you are able to draft clear and engaging press releases that reflect the company’s core messages and values. You tailor your writing to suit different audiences and media outlets, ensuring information is accurate and relevant. Your work strengthens the company’s public profile and supports wider communication goals.
Advanced
At an advanced level you are able to craft press releases that consistently position your organization as a trusted and authoritative voice. You shape complex information into clear, newsworthy stories that resonate with target audiences and anticipate media angles. Your press releases strengthen media relationships and directly contribute to the success of wider communication strategies.
Expert
At an expert level you are trusted to craft press releases that shape public perception and set the communications agenda. You anticipate media needs, align every message with strategic goals, and coach others to uphold high standards. Your work regularly earns positive coverage and strengthens the organization’s reputation in critical moments.
Speech Writing
Speech Writing is a vital capability in the Corporate Communications landscape, centered on crafting compelling narratives for various corporate presentations. This capability involves understanding the audience, managing tone, and articulating the organization’s goals clearly. Proficiency in Speech Writing enables effective delivery of messages, ultimately influencing corporate identity and public perception.
Foundational
At a foundational level you are able to draft basic speeches for common corporate events, following clear instructions and using approved templates. You focus on getting the key message across clearly, with some awareness of the intended audience. Your work helps support consistent communication, though you will still need regular guidance and review.
Developing
At a developing level you are able to draft straightforward speeches that address basic organizational messages and match the intended audience. You seek feedback from others to improve your tone and structure, making your content clearer. With support, you help convey the organization’s goals in formal and informal settings.
Proficient
At a proficient level you are able to write clear and engaging speeches tailored to different corporate audiences and events. You understand the organization’s goals and values, using the right tone and structure to convey key messages. Your work helps leaders present ideas with confidence and builds a strong, positive reputation for the organization.
Advanced
At an advanced level you are trusted to write speeches that shape executive messaging and reinforce the organization's reputation. You adapt content for varied audiences and platforms, aligning every message with strategic priorities. Your work ensures company leaders communicate with credibility and inspire confidence both internally and externally.
Expert
At an expert level you are trusted to craft speeches that influence key stakeholders and shape corporate reputation at the highest level. You consistently tailor content, tone, and messaging for complex audiences, ensuring alignment with organizational values and strategy. Your speeches drive engagement and leave a lasting positive impression of the organization.
Stakeholder Communications
Stakeholder Communications is the strategic function of understanding, defining and disseminating information to interested parties within a corporate environment. It demands a skillful blend of competence in articulating corporate strategies, protection of brand integrity and translating business objectives. Effectively employed, it fosters harmonious relationships, promotes transparency and instigates informed decision-making.
Foundational
At a foundational level you are able to share clear, basic information with stakeholders using approved messages and channels. You follow set guidelines and seek support to make sure your communication is accurate and appropriate. Your contributions help build trust and reflect the organization’s values in everyday interactions.
Developing
At a developing level you are starting to contribute to stakeholder communications, with guidance, by sharing clear and accurate information as directed. You seek to understand stakeholder needs and present messages that support transparency and business goals. Your efforts help build mutual understanding and begin to strengthen trust in the organization’s communications.
Proficient
At a proficient level you are able to craft and deliver clear, consistent messages to a diverse range of internal and external stakeholders. You anticipate information needs, align communications with organizational goals, and adapt your approach across channels. Your efforts support trust, promote understanding, and maintain the organization’s reputation.
Advanced
At an advanced level you are capabilityed at building trust through clear, persuasive communication with diverse stakeholders, even in complex or sensitive situations. You anticipate concerns, tailor your messaging to your audience and align your approach with organizational priorities. Your communication efforts consistently strengthen relationships, enhance brand reputation and influence positive business outcomes.
Expert
At an expert level you are trusted to lead the most complex and sensitive stakeholder communications, shaping messages that align with business strategy and protect the organization’s reputation. You anticipate stakeholder concerns and adapt your approach to drive engagement and consensus. Your work sets the standard across the organization, supporting strong relationships and better business outcomes.
Communication Planning
Communication Planning is the methodical development of strategies for optimizing information dissemination in a corporate framework. It embodies the understanding of stakeholder needs, selection of apt channels, and crafting resonant messaging. This capability drives effective engagement, fostering a culture of transparency and mutual understanding within and outside the organization.
Foundational
At a foundational level you are beginning to understand how planned communication supports clear information sharing across the organization. You follow guidance to help with basic communication tasks, such as drafting messages or identifying who needs to be informed. Your efforts help others stay updated and contribute to a more open and connected workplace.
Developing
At a developing level you are beginning to contribute to communication plans by identifying key stakeholders and suggesting suitable channels. You follow existing strategies and seek guidance to shape messaging that supports organizational goals. Your efforts help ensure messages are delivered clearly and reach the intended audiences.
Proficient
At a proficient level you are able to develop and implement detailed communication plans that align with business goals and address stakeholder needs. You choose appropriate channels and tailor messages to ensure relevance and clarity. Your planning helps build trust and understanding, supporting engagement and a positive organizational reputation.
Advanced
At an advanced level you are leading the design of comprehensive communication strategies that anticipate challenges and adapt to changing needs. You analyze complex stakeholder landscapes and select the most effective channels to ensure your message achieves maximum clarity and impact. Your planning drives strong engagement and trust across and beyond the organization.
Expert
At an expert level you are trusted to lead the design and execution of complex communication plans that shape organizational strategy and policy. You anticipate challenges, align diverse stakeholder interests, and set standards for best practice across the business. Your leadership ensures communication consistently drives trust, engagement, and organizational success.
Visual Communication Briefing
Visual Communication Briefing is a core ability within Corporate Communications, focused on creating and presenting visual content to convey clear, streamlined messages. This incorporates the capability to ascertain the pertinent visual assets for diverse audiences and contexts, applying design principles effectively. The impact of mastering this capability is superior communication efficacy, encouraging engagement and understanding in the corporate environment.
Foundational
At a foundational level you are able to assist in preparing simple visual materials for communications, using basic templates and clear layouts. You follow established guidelines to select appropriate images or graphics for different audiences. This helps ensure your messages are straightforward and easy to understand within the workplace.
Developing
At a developing level you are able to select and use basic visual elements to support your communications, guided by templates or direction from others. You begin to tailor visuals to suit your message and audience, applying foundational design principles. This helps you contribute more effectively to clear, engaging corporate communications.
Proficient
At a proficient level you are able to prepare and deliver clear, visually engaging briefs tailored to the needs of specific corporate audiences. You confidently select and explain appropriate visual elements, drawing on sound design principles to support your message. This ensures your communications are understood quickly and improve engagement across the organization.
Advanced
At an advanced level you are able to develop and deliver visual communication briefs that are finely tuned to the needs of varied corporate audiences, confidently leveraging advanced design principles and visual storytelling. You consistently select the most effective visual formats to elevate key messages, ensuring clear understanding and engagement. Your expertise leads to stronger, more cohesive organizational communication.
Expert
At an expert level you are able to lead the development and delivery of visual communication briefs that suit complex corporate needs, ensuring messages are purposeful and resonate with varied audiences. You guide others in selecting and applying the most effective visual assets, drawing from a deep understanding of design and business objectives. Your expertise fosters clear, consistent, and persuasive communication that drives engagement and achieves results across the organization.
Communication Strategy Development
Communication Strategy Development is the ability to construct an effective plan to convey corporate messages. This involves understanding business goals, identifying target audiences, formulating key messages, and choosing appropriate communication channels. Proficiency in this capability can enhance organizational reputation, foster stakeholder engagement, and promote aligned behaviors.
Foundational
At a foundational level you are learning to support the creation of simple communication plans under guidance. You help gather basic information about business objectives and audiences, and contribute to drafting straightforward messages. Your efforts assist in building clarity and supporting team outcomes in corporate communications tasks.
Developing
At a developing level you are beginning to support the creation of communication plans by gathering information on business objectives and audience needs. You contribute ideas for key messages and channels, usually with guidance from more experienced colleagues. Your input helps ensure communication activities are aligned with the organization’s goals.
Proficient
At a proficient level you are able to develop clear and practical communication strategies that support business goals and connect with key audiences. You use research and evidence to shape messaging and select effective channels. Your planning helps increase trust in the organization and ensures that corporate communications have real impact.
Advanced
At an advanced level you are able to design and refine comprehensive communication strategies that align with business goals and anticipate stakeholder needs. You draw on deep knowledge of audiences, messages, and channels to shape initiatives that build trust and manage organizational reputation. Your foresight and planning influence decision-makers and elevate the impact of communication across the business.
Expert
At an expert level you are able to design and lead enterprise-wide communication strategies that anticipate risks and opportunities. You align messaging with business priorities, using deep insight into audiences and channels to foster trust and drive organizational change. Your work shapes reputation, strengthens stakeholder relationships, and sets a standard for best practice across the company.
Crisis Communication
Crisis Communication is the ability to effectively manage information dissemination during an unexpected company event. It is identifying and promptly responding to emerging issues, with strategies tailored to internal and external stakeholders. This results in minimized business disruption, reputation protection and nurturing trust amongst stakeholders.
Foundational
At a foundational level you are aware of basic crisis communication principles and can follow guidance from senior team members during unexpected events. You support information gathering and help share approved messages with colleagues or customers. This helps ensure consistent communication and assists in maintaining trust during challenging situations.
Developing
At a developing level you are able to support crisis communication efforts by gathering relevant information and sharing it with your manager or team. You help prepare messages for internal or external audiences, using templates or guidance provided. This ensures clear and timely updates that contribute to a consistent approach and help build stakeholder trust.
Proficient
At a proficient level you are able to quickly assess a crisis situation and coordinate clear, consistent messages for both internal and external audiences. You use established protocols and adapt communication strategies to fit the needs of different stakeholders. Your approach helps maintain trust, reduce confusion, and protect the organization’s reputation during challenging times.
Advanced
At an advanced level you are leading crisis communication efforts, shaping clear and consistent messages across multiple channels. You anticipate risks, guide senior leaders, and coordinate rapid responses with both internal and external audiences. Your actions preserve trust, protect the company’s reputation, and help restore normal operations quickly.
Expert
At an expert level you are leading the organization’s response to crises, setting the standard for clear and timely communication across all channels. You swiftly assess complex situations, craft tailored messages for different audiences, and guide senior leaders in high-pressure scenarios. Your actions minimize risk, protect the company’s reputation, and build enduring stakeholder trust.
Executive Communication Support
Executive Communication Support is instrumental in facilitating strategic communication between an organization's top-tier management and its internal and external stakeholders. This demands mastering ethics, maintaining confidentiality, and employing strong written and oral communication skills. The subsequent fostering of transparency, understanding and engagement can significantly elevate a company's corporate reputation and success.
Foundational
At a foundational level you are learning how to support executive communication by drafting simple messages and managing basic information for leaders. You follow clear instructions, respect confidentiality, and check your work to avoid errors. Your efforts help the executive team stay consistent and professional in their internal and external communication.
Developing
At a developing level you are able to assist with executive communication tasks, following clear guidelines and basic protocols. You contribute to preparing messages and materials that support senior leaders, while handling information respectfully and maintaining confidentiality. Your work helps create consistent and professional communication for executives within the organization.
Proficient
At a proficient level you are able to independently draft and deliver clear, tailored communications on behalf of senior leaders, carefully managing sensitive information and aligning messages with organizational priorities. You regularly advise executives on communication approaches for both internal and external audiences. Your support helps promote trust, engagement and a positive reputation for the organization.
Advanced
At an advanced level you are trusted to shape and deliver strategic messaging for senior executives, ensuring complex information is clear and aligns with organizational values. You handle sensitive issues with sound judgment and strict confidentiality while guiding leaders through high-stakes communications. Your work drives executive credibility and strengthens the organization’s reputation with key audiences.
Expert
At an expert level you are a trusted adviser to executives, guiding them through high-stakes communications with clarity, discretion and foresight. You anticipate challenges, craft compelling narratives, and ensure messaging aligns seamlessly with corporate strategy and values. Your expertise directly shapes stakeholder trust and enhances the company’s reputation at the highest levels.
External Communication
External Communication is the strategic management of interactions with parties outside the organization. It skills involve establishing favourable corporate perception, facilitating transparent dialogue and managing crisis communication. Impact can be measured by reputation enhancement, stakeholder satisfaction and crisis mitigation.
Foundational
At a foundational level you are able to support basic external communications by sharing clear, accurate information from your team with external parties, such as customers or community groups, under guidance. You follow established protocols and ensure messages reflect the organization’s values. Your actions help build initial trust and support a positive external reputation.
Developing
At a developing level you are able to support external communication activities by assisting with drafting clear and consistent messages and helping to share information with external stakeholders. You follow established guidelines and consult with others when handling routine requests or issues. Your contribution helps build a positive reputation and maintain basic stakeholder trust.
Proficient
At a proficient level you are able to plan and deliver clear, consistent messages to external audiences, ensuring the organization’s values and objectives are well represented. You build strong relationships with media and stakeholders, responding confidently to routine issues and supporting crisis responses. Your work strengthens reputation and helps maintain the trust of key external partners.
Advanced
At an advanced level you are capabilityed at shaping and guiding your organization’s message to diverse external audiences, even in high-pressure or complex situations. You take the lead on major communications initiatives, proactively building credibility and trust for your organization. Your actions strengthen reputation, maintain stakeholder confidence and minimize risks during external challenges.
Expert
At an expert level you are shaping the organization’s external voice and leading high-stakes communications with authority. You guide strategy, mentor others, and build trust with diverse stakeholders during routine and crisis situations. The impact is a resilient reputation, strong partnerships, and effective navigation through complex external challenges.
Internal Communication
Internal Communication is the strategic development and execution of messaging within a corporation. It involves deciding what information to communicate, to whom, and through what channels, ensuring understanding. Mastery of this capability positively affects productivity and employee morale by fostering open dialogue and transparent operations.
Foundational
At a foundational level you are able to share basic information clearly with your colleagues, using the approved channels within your team or department. You ask questions when unsure and make sure your messages are easy to understand. Your clear updates help keep others informed and support a positive, transparent workplace.
Developing
At a developing level you are able to share internal messages clearly and follow established communication guidelines within your team or department. You understand the basic needs of your audience and use the right channels to keep them informed. This helps build trust and keeps everyone aligned with business goals.
Proficient
At a proficient level you are able to plan and deliver internal communications that reach the right people clearly and promptly. You choose suitable channels and adapt your messaging for different teams, making sure your information is understood and useful. By doing this, you help build trust and support collaboration within your organization.
Advanced
At an advanced level you are trusted to design and deliver internal communication strategies that address complex organizational needs. You anticipate information gaps and tailor messages to varied audiences using the most effective channels. Your work builds trust and engagement, ensuring all staff are informed and aligned during times of change or uncertainty.
Expert
At an expert level you are leading the design and execution of complex internal communication strategies across the organization. You shape messaging that aligns with business goals, ensuring employees at all levels are informed, engaged, and motivated. Your work builds trust, drives collaboration, and sets the standard for transparent communication in the company.
Brand Messaging Consistency
Brand Messaging Consistency is the ability to ensure uniformity in corporate communication across all channels. This involves the expertise to align messages in a way that supports and solidifies the company's corporate identity. Effective implementation impacts positively, enhancing brand recognition and trust among stakeholder groups.
Foundational
At a foundational level you are aware that clear and consistent brand messaging is important in all corporate communications. You follow brand guidelines and use approved messaging templates when creating or sharing content. This helps present a unified organizational voice, supporting brand recognition and building stakeholder trust.
Developing
At a developing level you are starting to recognize the importance of consistent brand messaging in your communications. You follow established guidelines with some support, ensuring your messages generally align with the company’s identity across common channels. This helps build clearer understanding and contributes to a stronger, more recognisable brand presence.
Proficient
At a proficient level you are able to apply and maintain brand messaging consistently across all corporate communications and channels. You ensure that all written and spoken content clearly reflects the company’s identity and values. This strengthens recognition and builds trust with different audiences, supporting positive engagement and reputation.
Advanced
At an advanced level you are driving brand messaging consistency across the organization, ensuring every communication aligns with the company’s identity and values. You guide teams to use approved messages and adapt them thoughtfully for different audiences and channels. Your expertise strengthens brand recognition and deepens stakeholder trust in the company.
Expert
At an expert level you are the authority on ensuring brand messaging is unwaveringly consistent across all corporate communication channels. You lead the development, review and continuous improvement of messaging standards, guiding others to uphold the company’s identity. Your expertise builds lasting brand recognition and trust among all stakeholder groups.
Campaign Communication
Campaign Communication is the strategic creation and dissemination of clear, consistent messaging to influence, educate or engage target audiences during a specific initiative or project. It necessitates the ability to craft persuasive narratives, scale messages across disparate channels, and measure outcomes effectively. This capability connects the company's objectives with its wider stakeholder community, shaping perception and driving action.
Foundational
At a foundational level you are able to support the delivery of campaign communications by following established plans and using provided templates or messaging. You help share clear information about projects or initiatives through simple channels, making sure messages are accurate and consistent. Your efforts help ensure basic awareness and understanding among staff and stakeholders.
Developing
At a developing level you are able to assist in preparing messages and materials for campaign communications, following guidance from more experienced colleagues. You help deliver messages using standard corporate channels and ensure information is accurate and consistent. Your work supports wider team goals and helps improve audience understanding of key initiatives.
Proficient
At a proficient level you are able to plan, deliver, and coordinate campaign communications that align with business goals and engage target audiences. You adapt your messaging for different channels and use data to refine your approach. Your campaigns help shape positive perceptions of the company and prompt action from stakeholders.
Advanced
At an advanced level you are leading campaign communications, proactively designing and delivering multi-channel strategies that align tightly with the organization’s goals. You adapt complex messages for varied audiences and oversee their rollout, ensuring consistency and clarity. Your expertise shapes stakeholder perceptions, driving significant engagement and supporting long-term business outcomes.
Expert
At an expert level you are trusted to design and lead high-impact communication campaigns that align with business goals and transform stakeholder engagement. You use advanced insight and creative strategy to shape compelling stories, adapting them expertly across multiple platforms. Your campaigns set benchmarks for effectiveness, strengthening organizational reputation and inspiring action.
Channel Selection
Channel Selection is the aptitude to identify and utilise suitable communication mediums. In Corporate Communications, this capability requires understanding of diverse platforms to reach specified audiences effectively. Effectively selecting channels enhances message clarity, promotes engagement and strengthens corporate relationships.
Foundational
At a foundational level you are able to recognize and use basic communication channels provided within your organization, such as email or intranet posts, to share information. You understand that different channels exist and begin to consider which ones might suit your message and audience. This helps support clear, consistent communication in everyday workplace situations.
Developing
At a developing level you are able to recognize the main communication channels available for corporate messaging and begin to match them to specific audiences. You seek guidance in selecting channels but show growing awareness of how different platforms suit different purposes. With support, your choices help messages reach more people and encourage some engagement.
Proficient
At a proficient level you are able to assess your audience and purpose, then choose the most suitable communication channels from a range of available options. You understand how different platforms influence message delivery and audience engagement in a corporate setting. Your choices lead to clear, effective communication that strengthens relationships within and outside the organization.
Advanced
At an advanced level you are capabilityed at evaluating communication objectives and selecting the most effective channels to reach diverse corporate audiences. You draw on a wide understanding of digital and traditional platforms, tailoring your approach to maximize engagement and clarity. Your choices build trust and ensure messages are well received across the organization.
Expert
At an expert level you are adept at selecting and integrating the most effective communication channels, even for complex or sensitive messages. You anticipate audience needs and adapt your channel strategy for maximum impact across diverse platforms. Your choices consistently improve message clarity, drive engagement and build strong corporate relationships.
Communication Compliance
Communication Compliance is the aptitude to adhere to legal, ethical, and organizational standards in corporate messaging. This encompasses understanding relevant regulations, creating content accordingly and rectifying any non-compliant communications. It safeguards the company’s reputation, mitigates legal risks, and fosters trust amongst stakeholders.
Foundational
At a foundational level you are aware that communications must meet legal, ethical, and organizational guidelines. You follow basic instructions to ensure your messages comply with set rules and seek help when you’re unsure. This helps protect the company’s reputation and ensures you support a culture of trustworthy communication.
Developing
At a developing level you are beginning to recognize and follow key legal, ethical, and organizational rules when preparing corporate communications. You check your messages for compliance and ask for guidance if you are unsure. This helps reduce risks and supports a trustworthy reputation for your organization.
Proficient
At a proficient level you are diligent in applying legal, ethical, and organizational standards to all corporate communications. You confidently review, adapt, and correct messaging to remain compliant, even in complex or changing situations. Your actions help protect the company’s reputation and build trust with stakeholders.
Advanced
At an advanced level you are relied on to guide others in understanding and applying legal, ethical, and company standards in all communications. You recognize complex compliance risks, proactively address breaches, and adapt messaging to meet new regulations. Your expertise helps protect the organization’s reputation and builds trust across key stakeholder groups.
Expert
At an expert level you are the authority on ensuring all corporate communications fully comply with legal, ethical, and organizational standards. You proactively identify potential compliance risks, provide strategic guidance to others, and swiftly address any issues. Your expertise upholds the organization’s reputation, safeguards against legal challenges, and builds trust with stakeholders.
Communication Metrics Reporting
Communication Metrics Reporting is the ability to gather, analyze, and present data related to corporate communications performance and impact. It involves the understanding of key communication performance indicators, the sourcing and interpretation of appropriate data, and the ability to explain complex analytics in a simple, understandable report. Accurate and insightful reporting influences communication strategy, promoting successful business outcomes.
Foundational
At a foundational level you are able to collect basic data about communication activities and follow simple reporting processes using templates or set guidelines. You recognize key metrics such as engagement rates or audience reach within your team. Your work supports colleagues to track performance and make small, informed improvements to communication efforts.
Developing
At a developing level you are learning to collect and organize basic data on communication activities and outcomes, with guidance. You use established templates and tools to help prepare simple reports that describe what has happened, not yet why. Your work begins to provide others with useful information to support communication planning and decisions.
Proficient
At a proficient level you are able to collect, analyze, and interpret communication data to produce clear, meaningful reports for stakeholders. You draw relevant insights from metrics to assess the performance and reach of corporate communications activities. Your work guides informed decisions that strengthen communication strategies and business outcomes.
Advanced
At an advanced level you are capabilityed at leading the analysis and reporting of complex communication metrics, translating detailed data into clear, meaningful insights for senior stakeholders. You design and refine reporting frameworks that reliably track the effectiveness and reach of corporate communications. Your work directly shapes communication strategies, driving measurable business improvements.
Expert
At an expert level you are setting the standard for communication metrics reporting across the organization. You design innovative measurement frameworks, tailor insights for diverse audiences, and mentor others in translating complex data into clear, actionable recommendations. Your reports drive strategic decisions and demonstrate how communication efforts directly support business success.
Audience Analysis
Audience Analysis is the practice of understanding and segmenting corporate communication recipients using various metrics. This involves the study of demographics, behavior patterns, motivations and goals. Effective Audience Analysis can shape and refine communication strategies, ensuring messages reach intended individuals, increasing engagement and driving corporate outcomes.
Foundational
At a foundational level you are able to recognize that different audiences exist within corporate settings and that their needs may vary. You use basic information, such as job roles or departments, to consider how messages might be received. This helps you begin to tailor communications so they are more relevant and likely to be understood.
Developing
At a developing level you are beginning to identify basic audience groups using available data such as demographics or job roles. You apply this information to adapt some aspects of corporate communications, aiming to make messages more relevant. Your efforts help messages start to connect better with distinct groups within the organization.
Proficient
At a proficient level you are able to systematically analyze and segment audiences using key metrics such as demographics, behaviors and motivations. You draw on data and insights to tailor communication strategies for different groups within the organization. This ensures your messages are relevant, resulting in stronger engagement and supporting business objectives.
Advanced
At an advanced level you are able to use a wide range of data sources to build detailed profiles of your audiences, identifying their preferences, challenges, and communication habits. You develop tailored messaging strategies that address specific needs and drive engagement across different segments. Your work helps ensure communications are targeted and impactful, supporting key corporate objectives.
Expert
At an expert level you are leading advanced audience analysis initiatives that shape communication strategies across the organization. You anticipate shifts in audience behavior and motivations, using data-driven insights to segment and engage diverse groups effectively. Your expertise ensures messaging resonates deeply, drives engagement, and achieves measurable results for corporate objectives.
Internal Communications
Internal Communications is the facilitation of information and knowledge sharing within an organization. It encompasses the development and delivery of key messages, fostering dialogue and engagement, and maintaining corporate culture. A vital component of Corporate Communications, it ensures clear channels of communication among employees, thus improving collaboration and productivity.
Foundational
At an emerging level, you are developing skills in crafting clear, engaging internal messages. You are beginning to understand company culture and how to effectively communicate within corporate parameters.
Developing
At a proficient level, you are able to effectively craft and disseminate internal communications within the organization, ensuring key messages are clearly delivered and understood by all stakeholders.
Proficient
At an advanced level you are able to strategically plan, implement, and evaluate internal communications initiatives that effectively engage employees and align with corporate objectives in a corporate communications framework.
Digital Adaptation Strategy
Digital Adaptation Strategy is the ability to create, implement, and assess strategies designed to leverage digital tools for efficient corporate communication. It involves staying informed and agile amidst evolving digital landscapes to enhance interaction, build relationships, and drive the organization's digital communication approaches.
Foundational
At an emerging level, you are gaining awareness of digital adaptation strategy principles in Corporate Communications, demonstrating initial proficiency in leveraging digital tools for effective communication strategies.
Developing
At a proficient level, you are able to develop and implement comprehensive digital adaptation strategies that effectively align with corporate communications objectives, ensuring seamless integration and successful outcomes across all platforms.
Proficient
At an advanced level, you are able to develop and execute comprehensive digital adaptation strategies within corporate communications, leveraging innovative technology and data-driven insights to enhance organizational communication effectiveness.
Podcast Production and Management
Podcast Production and Management is the ability to create, coordinate, and deliver compelling audio content that aligns with corporate messaging strategies. This includes understanding technical aspects of production, supervising content creation, and managing distribution channels to effectively communicate organizational narratives and engage the company's target audiences.
Foundational
At an emerging level, you are able to assist in podcast production, editing simple audio and managing uploads. You understand corporate messaging but require guidance to align content effectively.
Developing
At a proficient level you are able to develop, produce, and manage corporate podcasts effectively, ensuring they align with the organization's communication strategy and engage the target audience with relevant content.
Proficient
At an advanced level, you are able to plan, produce, and manage high-quality corporate podcasts that effectively communicate key messages, engage audiences, and enhance the organization's brand reputation.
Leadership Communication
Leadership Communication is the ability to articulate and convey corporate strategies, goals, and culture effectively and confidently. It involves influencing and inspiring others through clear, consistent, and engaging messages, while demonstrating emotional intelligence, assertiveness, and an understanding of diverse communication means.
Foundational
At an emerging level you are demonstrating growing competence in delivering clear, concise company messages, establishing open communication lines, and beginning to influence and foster relationships within the business.
Developing
At a proficient level you are able to effectively communicate corporate messages with clarity, influence stakeholders, and lead by example in fostering a transparent and engaging organizational culture through your communication skills.
Proficient
At an advanced level you are consistently able to inspire and influence others through your strategic and impactful communication, embodying the organization's vision and values with authenticity and charisma.
Corporate Storytelling
Corporate Storytelling is the strategic practice of leveraging narrative to engage, influence, and inspire stakeholders. This capability involves crafting and delivering compelling stories to effectively relay business goals, drive organizational change, and foster a cohesive company culture, all integral to successful Corporate Communications.
Foundational
At an emerging level, you are familiar with the basics of corporate storytelling. You can communicate simple business narratives effectively, however, you still require guidance in complex storytelling scenarios.
Developing
At a proficient level you are skilled at crafting engaging stories that align with the organization's brand and values, effectively communicating key messages to internal and external stakeholders.
Proficient
At an advanced level, you are adept at crafting compelling narratives that resonate with stakeholders, enhancing brand reputation, fostering employee engagement, and driving organizational success through impactful Corporate Storytelling.
Eco-Communication for Sustainability
Eco-Communication for Sustainability is the strategic use of corporate communication tools and methods to convey, promote and enforce environmentally conscious and sustainable practices, both internally and externally, thereby reducing ecological footprints and encouraging sustainable growth within the organization.
Foundational
At an emerging level, you are beginning to understand and apply essential principles of eco-communication for sustainability. You are gaining awareness ofCorporate Communications strategies, adapting messages for environmental impact.
Developing
At a proficient level you are able to effectively communicate corporate sustainability practices and goals to internal and external stakeholders, demonstrating a strong understanding of environmental issues and their impact on business operations.
Proficient
At an advanced level you are able to develop and execute comprehensive communication strategies to promote sustainability initiatives within the organization, engaging stakeholders and driving positive social and environmental impact.
Corporate Event Planning
Corporate Event Planning is the strategic process of organizing, managing, and executing business-related events, such as conferences or meetings, to facilitate efficient corporate communications. It involves meticulous coordination, audience engagement, messaging, branding and using events to enhance the corporate image and objectives seamlessly.
Foundational
At an emerging level you are able to recognize and assist in the fundamental aspects of corporate event planning, like scheduling, budgeting, and basic communication tasks, under supervision.
Developing
At a proficient level, you are able to strategically plan and execute corporate events that effectively communicate key messages, enhance brand reputation, and engage internal and external stakeholders within the organization.
Proficient
At an advanced level, you are able to strategically plan and execute corporate events that effectively communicate key messages, enhance brand reputation, and foster meaningful connections with stakeholders.
Change Communication
Change Communication is the strategic planning, development, and delivery of specific messaging within an organization to effectively manage and facilitate internal changes or transformations, such as structural shifts or process modifications, ensuring clarity, mitigating resistance, and fostering an active acceptance among employees.
Foundational
At an emerging level, you are beginning to understand the importance of clear communication around organizational change. You can articulate basic changes and grasp its impact within a corporate context.
Developing
At a proficient level, you are adept at crafting change communications that effectively inform, engage, and inspire employees during times of organizational transformation within a corporate environment.
Proficient
At an advanced level you are skilled in crafting and delivering change communications that align with corporate objectives, engage employees authentically, and drive successful organizational transformations through effective messaging strategies.
Communication Analytics
Communication Analytics is the systematised measurement, collection, analysis, and interpretation of data from corporate communication channels. It provides insights to improve strategies, monitor employee engagement, identify communication gaps, and assess the effectiveness of messaging within an organizational context.
Foundational
At an emerging level you are starting to explore Communication Analytics. You understand fundamental concepts and are beginning to apply these to analyze and evaluate corporate communication strategies and initiatives.
Developing
At a proficient level you are able to effectively analyze data to measure the impact of communication strategies and make informed decisions to enhance corporate messaging and engagement.
Proficient
At an advanced level you are able to interpret and analyze data from various communication channels to extract insights and make data-driven decisions to enhance corporate communication strategies effectively.
Virtual Reality Content Creation
Virtual Reality Content Creation is the process of designing, developing, and delivering immersive and interactive virtual experiences to support corporate communication strategies. This includes creating engaging narratives, visual elements, and interactive features that align with an organization's messaging, brand identity, and corporate objectives.
Foundational
At an emerging level, you are just beginning to experiment with virtual reality content, understanding basic design principles and VR technology within the context of corporate communications.
Developing
At a proficient level you are capable of creating effective virtual reality content that aligns with the corporate communications strategy, engaging stakeholders and enhancing organizational communication.
Proficient
At an advanced level you are able to fluently create immersive virtual reality content that effectively enhances corporate communications strategies, engaging audiences and delivering impactful messaging through innovative storytelling techniques.
Public Affairs
Public Affairs is the strategic management of communication between an organization and its publics. It involves representing corporate interests to internal and external stakeholders, monitoring public opinion, facilitating dialogue, and influencing policy decisions that impact the organization. It's an integral part of Corporate Communications.
Foundational
At an emerging level, you are beginning to grasp the fundamental aspects of Public Affairs within Corporate Communications, demonstrating basic understanding and ability to support public affairs initiatives.
Developing
At a proficient level you are able to strategically manage and execute public affairs initiatives to enhance the organization's reputation, influence key stakeholders, and effectively communicate corporate messages.
Proficient
At an advanced level, you are a master at strategically managing the organization's public image and relationships with stakeholders through effective communication, advocacy, and crisis management in Corporate Communications.
Corporate Newsletter Development
Corporate Newsletter Development is the skill of strategically planning, designing, and distributing informative and engaging content via newsletters. This capability entails understanding the company's objectives, audience and channels, to create effective corporate messaging that boosts employee engagement and aligns with the organization's brand identity.
Foundational
At an emerging level, you are developing skills to create effective corporate newsletters. You understand the basics of content structure, layout design, and distribution, but require guidance to execute effectively.
Developing
At a proficient level you are skilled in developing engaging and informative corporate newsletters that effectively communicate key messages to internal and external stakeholders, maintaining brand consistency and promoting organizational goals.
Proficient
At an advanced level you are able to create engaging, informative, and visually appealing corporate newsletters that effectively communicate key messages and maintain employee engagement and alignment with corporate goals.
Speechwriting
Speechwriting is the strategic crafting of key messaging into a coherent, persuasive and impactful oral presentation. It requires thorough understanding of target audience, corporate language, and communication objectives. Effective speechwriting promotes audience engagement, fosters positive organizational image, and supports business objectives within the corporate environment.
Foundational
At an emerging level, you are developing basic skills in speechwriting. You can craft simple messages, understand the value of persuasive language and study the impact of different communication styles.
Developing
At a proficient level you are able to craft compelling speeches that effectively convey key messages, align with organizational objectives, and resonate with diverse audiences in the corporate communications context.
Proficient
At an advanced level you are able to craft persuasive and engaging speeches that align seamlessly with corporate messaging, effectively communicating key messages to diverse audiences with confidence and clarity.
Cross-Platform Narrative Development
Cross-Platform Narrative Development is the proficiency to create and adapt unified communication strategies across various platforms. This skill allows for consistent messaging in corporate communications, enhancing the effectiveness of communication and ensuring synchronisation across all media and audience touchpoints.
Foundational
At an emerging level, you are beginning to understand the basics of crafting narratives that are effective across different communication platforms within a corporate environment.
Developing
At a proficient level, you are able to develop cohesive narratives that resonate across various platforms to effectively communicate key messages and enhance the corporate brand identity.
Proficient
At an advanced level, you are adept at crafting cohesive and engaging narratives that seamlessly translate across various platforms, enhancing the corporate brand's message and reach in diverse communication channels.
Reputation Management
Reputation Management is the active shaping and control of public perception towards a company through strategic communications. It involves developing positive image, handling crisis situations, and maintaining stakeholder relations to build credibility and trust in the corporate entity.
Foundational
At an emerging level, you are learning to monitor public opinions, identifying potential crises, and planning strategic responses to manage the company's reputation within the realm of corporate communications.
Developing
At a proficient level you are adept at monitoring and assessing the organization's reputation, implementing strategies to enhance positive perceptions, and managing crises effectively through clear and transparent communication channels.
Proficient
At an advanced level, you are able to strategically manage and protect the reputation of the organization through proactive communication, crisis management, stakeholder engagement, and continuous monitoring of public perception.
Strategic Communications Planning
Strategic Communications Planning is the orchestrated process of identifying, formulating and implementing communication strategies. It aligns corporate objectives with clear, consistent messaging across multiple mediums, anticipating potential challenges, and assessing impact to promote the organization's mission and vision effectively to various stakeholders.
Foundational
At an emerging level, you are beginning to develop understanding and skills in creating strategic corporate communication plans. You can identify and comprehend basic external and internal communication strategies.
Developing
At a proficient level, you are adept at developing comprehensive strategic communication plans that align with the organization's goals, target audience, and messaging to drive business outcomes effectively.
Proficient
At an advanced level, you are able to develop comprehensive strategic communication plans that align with organizational goals, utilize data-driven insights, and incorporate innovative approaches to corporate messaging.
Video Production for Corporate Communications
Video Production for Corporate Communications is the ability to create, edit, and produce high-quality videos that articulate corporate messages, enhance internal and external engagement, convey business strategies, and support brand storytelling, aligning with the overall communication framework, goals, and objectives of the organization.
Foundational
At an emerging level, you are beginning to demonstrate technical skills for producing corporate videos. Your basic understanding of filming, editing, and storytelling for corporate communication is evident.
Developing
At a proficient level, you are skilled in producing high-quality videos for corporate communication purposes. You can effectively convey key messages, maintain brand consistency, and engage with stakeholders through visual storytelling.
Proficient
At an advanced level, you are highly skilled in producing professional-quality videos for corporate communications, incorporating storytelling and branding to engage and inform employees, stakeholders, and the public.
Press Release Writing
Press Release Writing is a crucial aspect of Corporate Communications which entails the careful crafting of clear, engaging, and newsworthy statements. Its purpose is to disseminate key business developments, initiatives, or changes to the media, fostering a strategic engagement with external stakeholders and shaping public perception of the organization.
Foundational
At an emerging level, you are able to draft basic press releases under guidance, briefly disseminating company news. While you grasp core concepts, more practice is needed to enhance clarity and persuasion skills.
Developing
At a proficient level you are able to craft clear, concise, and engaging press releases that effectively communicate key messages to external stakeholders in line with corporate communication objectives.
Proficient
At an advanced level, you are able to craft press releases that effectively convey your organization's key messages, engage stakeholders, and enhance its reputation in the corporate communications field.
Global Digital Media Compliance
Global Digital Media Compliance is the proficiency in understanding and adhering to international regulations, ethics, and security principles related to digital media in a corporate communications context. It necessitates monitoring evolving legislation and ensuring the organization's digital communications strategies align with global standards.
Foundational
At an emerging level you are beginning to grasp the international rules and regulations surrounding digital media. You demonstrate growing awareness of global compliance requirements in relation to Corporate Communications.
Developing
At a proficient level you are skilled at ensuring global digital media activities comply with corporate communication policies, regulations, and ethical standards to maintain the organization's reputation and credibility.
Proficient
At an advanced level, you are adept at ensuring global digital media compliance within corporate communications, implementing policies and procedures to uphold ethical standards and legal regulations across all platforms.
Influencer Relations
Influencer Relations is a strategic process within Corporate Communications focusing on building and nurturing mutually beneficial relationships with individuals and parties who possess significant sway over an organization's target audience. It encompasses identifying, engaging, and fostering collaborations to promote positive brand messaging.
Foundational
At an emerging level, you are beginning to build relationships with potential influencers, understanding their interests and aligning them with our corporate communication goals and strategies.
Developing
At a proficient level you are skilled in building and maintaining relationships with key influencers, ensuring effective communication of the organization's messages and maintaining a positive reputation within the industry.
Proficient
At an advanced level, you are able to establish and maintain relationships with key stakeholders, influencers, and industry experts to effectively shape and amplify the organization's message and reputation.
Media Relations
Media Relations is the strategic management of interactions with media outlets to promote and protect the company's brand reputation. It encompasses skills in developing relationships with journalists, crafting compelling press releases and responding to media enquiries in a timely, professional manner.
Foundational
At an emerging level, you are learning to handle media inquiries, preparing basic press releases, and beginning to establish relationships with media representatives within a corporate context.
Developing
At a proficient level you are skilled in building relationships with media outlets, writing press releases, and managing crisis communications effectively to protect and enhance the corporate reputation.
Proficient
At an advanced level, you are able to cultivate strong relationships with media outlets, strategically pitch stories, manage media inquiries effectively, and navigate complex communication challenges with finesse in a corporate setting.
Webinar Development and Management
Webinar Development and Management is the ability to plan, execute, and manage online corporate communication presentations, engaging stakeholders with comprehensive content, and facilitating dialogue. This capability involves managing the webinar's technical aspects, content creation, delivery and capturing feedback for continuous improvements.
Foundational
At an emerging level, you are able to help plan, develop, and manage basic webinars about corporate communications, under supervision, with guidance. You understand the key aspects and purposes of webinars.
Developing
At a proficient level you are able to develop and manage webinars effectively, ensuring clear communication with stakeholders and engaging content that aligns with corporate messaging and brand guidelines.
Proficient
At an advanced level, you are capable of creating and managing high-impact webinars that effectively convey corporate messages, engage stakeholders, and drive communication objectives with precision and professionalism.
Corporate Social Responsibility Communication
Corporate Social Responsibility Communication is the strategic enactment of dialogue by corporations, geared towards disseminating and receiving feedback on their ethical, social, and environmental endeavors. This process fosters transparency, stakeholder engagement, and demonstrates corporate citizenship within the broader community.
Foundational
At an emerging level, you are beginning to understand the importance of Corporate Social Responsibility (CSR) communication and strive to incorporate it into your corporate communication strategies.
Developing
At a proficient level, you are able to effectively communicate the company's social responsibility initiatives internally and externally, ensuring alignment with corporate values and engaging stakeholders in a meaningful way.
Proficient
At an advanced level, you are able to craft and execute comprehensive Corporate Social Responsibility communication strategies that effectively engage stakeholders, reinforce organizational values, and drive positive social impact.
AI-Assisted Communication Analysis
AI-Assisted Communication Analysis is the application of artificial intelligence to analyze, interpret, and enhance internal and external corporate communications. It utilizes machine-learning algorithms to evaluate engagement, sentiment, and effectiveness, helping to fine-tune messaging strategies and improve overall communication effectiveness.
Foundational
At an emerging level, you are starting to familiarise yourself with AI-assisted analysis tools within corporate communications, understanding basic functions and integrating outputs in your communication strategies on a preliminary basis.
Developing
At a proficient level you are skilled in utilizing AI tools to analyze communication patterns, identify trends, and make strategic recommendations to enhance corporate messaging and engagement strategies.
Proficient
At an advanced level, you effectively utilize AI tools to analyze communication data, identify trends, enhance messaging strategies, and drive decision-making in corporate communications with precision and strategic foresight.
Employee Advocacy Programs
Employee Advocacy Programs is the strategic development and implementation of initiatives encouraging employees to support and promote the company's values, vision, and objectives. In corporate communications, it involves fostering positive workplace culture, driving engagement, and enhancing internal and external communication efficiency.
Foundational
At an emerging level, you are developing skills in promoting and enabling employee advocacy programs. You are learning to communicate and manage these programs within a corporate framework effectively.
Developing
At a proficient level you are able to effectively develop and implement employee advocacy programs to enhance internal communication, engage employees, and promote a positive corporate image within the organization.
Proficient
At an advanced level, you are able to expertly design and execute employee advocacy programs that seamlessly align with corporate communications strategies, effectively engaging both internal and external stakeholders.
Corporate Branding
Corporate Branding is the process of promoting the logo, brand identity, and corporate culture within and outside the organization, synonymous with its values and vision. It focuses on creating strategic narratives and targeted communications to build a positive brand perception among stakeholders and public audiences.
Foundational
At an emerging level, you are beginning to comprehend corporate branding fundamentals. You are capable of identifying and supporting key branding efforts under supervision within a corporate communications context.
Developing
At a proficient level, you are able to effectively manage and enhance the organization's brand image through strategic communication, branding initiatives, and consistent messaging across all channels.
Proficient
At an advanced level, you are able to strategically position and manage the corporate brand to ensure consistent messaging and enhance the organization's reputation and stakeholder perceptions through effective communication channels.
Editing and Proofreading
Editing and Proofreading is the process of revising and correcting written content to enhance clarity, readability, and accuracy. In Corporate Communications, this capability is crucial for ensuring the consistency, credibility, and professionalism of all internal and external corporate messages and communications.
Foundational
At an emerging level you are capable of identifying and correcting basic spelling, grammar, and punctuation errors within corporate communications, with assistance from more experienced colleagues.
Developing
At a proficient level, you are able to meticulously edit and proofread corporate communications materials to ensure clarity, consistency, and accuracy, maintaining the organization's professional image and brand reputation.
Proficient
At an advanced level you are proficient in editing and proofreading corporate communications with precision, ensuring clarity, accuracy, and consistency in messaging across all platforms and documents.
Investor Relations
Investor Relations is the strategic management responsibility within corporate communications, focusing on fostering two-way communication between a company and its investment community, including current and potential shareholders. This involves sharing corporate messages, financial data, performance developments, and answering investor queries.
Foundational
At an emerging level, you are starting to grasp the basics of Investor Relations within the framework of Corporate Communications, demonstrating initial understanding and limited experience in the field.
Developing
At a proficient level, you are adept at managing relationships with investors, providing accurate and timely information, and promoting transparency to enhance the organization's reputation and financial performance.
Proficient
At an advanced level, you are adept at managing relationships with investors, crafting strategic messages, and navigating complex financial communications to enhance the organization's reputation and value in the market.
Augmented Reality Campaigns
Augmented Reality Campaigns is a corporate communications capability involving the design and implementation of immersive, interactive promotional strategies. It utilises augmented reality technology to enhance engagement, provide transformative experiences for potential clients, and convey product or brand narratives effectively and innovatively.
Foundational
At an emerging level, you are gaining familiarity with creating basic Augmented Reality (AR) campaigns. You can utilize AR tools for simple corporate communication strategies with guidance.
Developing
At a proficient level you are able to strategize and execute augmented reality campaigns that effectively engage stakeholders, enhance brand awareness, and drive corporate communication objectives with creativity and innovation.
Proficient
At an advanced level you are able to strategically plan and execute augmented reality campaigns that effectively enhance corporate communications, engaging stakeholders in innovative and impactful ways.
Communication Ethics
Communication Ethics is the judicious application of integrity, truthfulness, fairness, and respect in all corporate messaging. This includes maintaining confidentiality, refraining from misleading practices, utilizing information responsibly, disclosing conflicts of interest and acknowledging communication's potential influence in the business environment.
Foundational
At an emerging level you are beginning to appreciate the importance of honesty and fairness in corporate communications, demonstrating basic integrity and respect for confidentiality in your messaging.
Developing
At a proficient level you are consistently applying ethical principles in all communication activities within the corporate setting, ensuring transparency, honesty, and integrity in all interactions and messages.
Proficient
At an advanced level you are able to demonstrate the highest standards of ethical behavior in all corporate communications, consistently upholding integrity, honesty, and transparency in every interaction.
Crisis Communications
Crisis Communications is the strategic approach used by an organization to manage, respond, and communicate effectively during a crisis, protecting its reputation. It involves swift decision-making, messaging control, stakeholder engagement, media handling, post-crisis analysis, and learning. It plays a crucial role in Corporate Communications.
Foundational
At an emerging level, you are beginning to grasp basic crisis communication strategies. You demonstrate an ability to identify potential risks and handle preliminary corporate communication responses.
Developing
At a proficient level you are adept at crafting timely and strategic crisis communications, effectively managing reputation and stakeholder relationships during challenging situations within the corporate environment.
Proficient
At an advanced level, you are adept at developing and implementing comprehensive crisis communication strategies that effectively maintain the reputation and public image of the organization during challenging situations.
Communication Campaign Measurement
Communication Campaign Measurement is the process of assessing the effectiveness and reach of corporate communication strategies. It involves tracking key performance indicators (KPIs) such as audience engagement, message reach, and conversion rates to ensure campaign objectives are met and inform future communication efforts.
Foundational
At an emerging level you are beginning to understand key metrics related to communication campaigns. You apply basic tools to measure reach, engagement, and effectiveness in a corporate environment.
Developing
At a proficient level you are able to effectively measure the impact of communication campaigns within a corporate setting, using data analytics and metrics to evaluate success and inform future strategies.
Proficient
At an advanced level, you are able to design sophisticated measurement strategies for communication campaigns in corporate settings, utilizing a combination of qualitative and quantitative analysis methods to gauge effectiveness.
Content Marketing
Content Marketing is a strategic corporate communications approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience, ultimately leading to profitable customer action. This capability enhances brand reputation and awareness, fostering trust and strong relationships with stakeholders.
Foundational
At an emerging level you are beginning to understand content marketing strategies. You're familiarising with key tactics, and can draft basic corporate communication pieces under supervision, developing a fundamental competence.
Developing
At a proficient level you are able to effectively create and distribute compelling content that aligns with your organization's strategic goals and engages key stakeholders across various communication channels.
Proficient
At an advanced level, you are able to develop and implement high-impact content marketing strategies that align with the overall corporate communications goals and effectively engage key stakeholders to achieve organizational objectives.
Data Privacy and Protection in Communications
Data Privacy and Protection in Communications is the ability to ensure the confidentiality, integrity and accessibility of sensitive information in corporate communications. It involves understanding data protection laws, privacy models, encryption techniques, and integrating those principles into communication strategies and practices.
Foundational
At an emerging level, you are beginning to understand the importance of data privacy and protection in corporate communications. You're learning to apply relevant laws and company policies in your work.
Developing
At a proficient level, you are able to ensure data privacy and protection in all corporate communications, adhering to regulations and company policies to maintain confidentiality and trust in information sharing.
Proficient
At an advanced level, you are adept at integrating data privacy and protection principles into all communication strategies within the corporate setting, ensuring compliance with regulations and safeguarding sensitive information.
Communication Law
Communication Law is the understanding and application of legal regulations and ethical guidelines influencing corporate communications. It involves the mastery of laws relating to privacy, intellectual property, copyright, defamation, advertising standards, consumer protection, and disclosure requirements, ensuring all business communication activities adhere to these norms.
Foundational
At an emerging level, you are acquiring basic knowledge of Communication Law. You can identify legal factors that impact corporate communications but still require support for complex issues.
Developing
At a proficient level, you understand and apply communication laws effectively in corporate communications, ensuring compliance with regulations and protecting the organization from legal risks related to communication activities.
Proficient
At an advanced level, you are transforming complex legal jargon into clear, concise corporate communication materials, ensuring compliance with regulations and protecting the company's reputation.
Public Relations Writing
Public Relations Writing is the strategic crafting of messages within corporate communications to shape public perceptions of the organization. It includes formulating press releases, feature articles, digital content, speeches, and statements that strongly reflect the company's brand, goals, and response to issues.
Foundational
At an emerging level, you are beginning to construct corporate communications with limited guidance. You're crafting simple public relations materials, while progressively understanding organization-specific nuances and expectations.
Developing
At a proficient level you are adept at crafting strategic and compelling written content to enhance the reputation and image of the organization through effective public relations writing in corporate communications.
Proficient
At an advanced level, you are able to craft compelling and strategic written content for corporate communications, demonstrating a deep understanding of brand messaging, media relations, and crisis management.
Data-Driven Storytelling
Data-Driven Storytelling is the ability to transform numerical and analytics data into compelling narratives relevant to stakeholders, maximising clarity and impact. It requires strong analytical skills, effective verbal and written communication, with a deep understanding of business strategies and corporate goals.
Foundational
At an emerging level, you are developing your ability to interpret data and craft it into compelling narratives relevant to corporate communication. You are beginning to use storytelling strategies effectively.
Developing
At a proficient level you are able to effectively analyze data to craft compelling narratives that align with corporate messaging, engaging audiences and influencing stakeholders through data-driven storytelling in Corporate Communications.
Proficient
At an advanced level you are able to effectively use data to create compelling narratives that drive strategic messaging in corporate communications, influencing key stakeholders and driving business objectives.
SEO for Corporate Communications
SEO for Corporate Communications is the strategic utilization of search engine optimization techniques to enhance the visibility of an organization's communication materials, such as press releases, blogs, and corporate news, in online searches, thereby improving its corporate image and reputation.
Foundational
At an emerging level, you are familiarising yourself with SEO concepts and their impact on Corporate Communications. You demonstrate a basic understanding of keywords and how they enhance web visibility.
Developing
At a proficient level you are able to strategically implement SEO techniques in Corporate Communications to optimize content visibility, increase website traffic, and enhance brand reputation through search engine ranking improvements.
Proficient
At an advanced level you are able to optimize corporate communications content for search engines, ensuring that key messages reach the target audience effectively and drive meaningful engagement and impact.
Multicultural Digital Engagement
Multicultural Digital Engagement is the capacity to effectively communicate and engage with diverse cultural groups in the digital space. This capability includes understanding cultural nuances, sensitivities, and preferences, and strategically utilizing digital platforms for tailored corporate messaging that is both inclusive and impactful.
Foundational
At an emerging level, you are beginning to explore multicultural digital engagement, demonstrating an understanding of different cultural contexts within the corporate communication landscape using basic digital tools.
Developing
At a proficient level you are adept at tailoring digital engagement strategies to effectively connect with diverse multicultural audiences, showcasing sensitivity and understanding of various cultural nuances within corporate communications.
Proficient
At an advanced level, you are able to strategically leverage digital platforms to engage with diverse audiences across cultures, effectively tailoring messages and content to resonate with each group.
Market Research for Communications
Market Research for Communications is the systematic gathering and interpretation of information regarding audiences, competitors, channels, trends, and challenges, to inform strategic corporate communication decisions. This capability enhances targeted messaging, stakeholder engagement, and the effective management of corporate reputation and brand perception.
Foundational
At an emerging level, you are beginning to understand the fundamentals of market research in corporate communications. You're learning to identify key data and apply findings to strategize communications.
Developing
At a proficient level you are able to effectively conduct comprehensive market research to inform strategic communication decisions, ensuring messages are targeted and resonate with stakeholders in the corporate environment.
Proficient
At an advanced level, you are able to conduct sophisticated market research to inform strategic corporate communication initiatives, utilizing advanced quantitative and qualitative methods to drive business outcomes effectively.
Digital Communications
Digital Communications is the strategic development and execution of corporate messages through digital platforms. It involves creating, managing and enhancing the organization's online presence, including websites, social media, email marketing and other internet-based communications, to communicate effectively with internal and external audiences.
Foundational
At an emerging level, you are starting to understand digital communication channels. You're familiar with basic tools for creating, executing corporate messages, and analyzing their impacts, but still learning efficiency.
Developing
At a proficient level you are able to effectively utilize digital platforms to communicate key messages and engage with stakeholders, demonstrating a strong understanding of corporate branding and messaging strategies.
Proficient
At an advanced level, you are proficient in utilizing various digital communication tools and channels to effectively convey corporate messaging, engage stakeholders, and enhance brand reputation within the organization.
Persuasive Communication
Persuasive Communication is the ability to craft and deliver compelling, resonant messages, influencing stakeholders' perceptions, attitudes, and actions in line with corporate objectives. It utilizes strategic storytelling, evidence-based arguments, emotional appeal, and precise language to foster understanding, consensus, and drive organizational goals.
Foundational
At an emerging level, you are beginning to develop skills to communicate corporate messages persuasively, gaining familiarity with adopting different styles for diverse audiences and objectives.
Developing
At a proficient level you are able to craft compelling messages that influence stakeholders and drive desired outcomes in Corporate Communications. You demonstrate strong persuasive skills and deliver impactful communication strategies.
Proficient
At an advanced level, you are adept at crafting compelling messages that influence stakeholders' perceptions and drive desired outcomes in complex corporate communication scenarios.
Visual Communication
Visual Communication is the ability to convey ideas, information, and narratives through visual mediums. In Corporate Communications, it involves developing graphics, presentations, videos, or other visual content effectively, ensuring alignment with corporate branding and promoting clear, coherent, and compelling corporate messages.
Foundational
At an emerging level, you are developing your ability to translate complex information into easy-to-understand visuals. You're learning to use visuals effectively in corporate communication materials.
Developing
At a proficient level, you are adept at creating visually appealing and effective communication materials that align with the organization's brand and messaging guidelines. Your designs are clear, impactful, and support strategic objectives.
Proficient
At an advanced level you are able to use visual communication to convey complex corporate messages with precision, creativity, and strategic intent, consistently engaging and influencing internal and external stakeholders.
Blockchain for Secure Communications
Blockchain for Secure Communications is the application of cryptographic technology in the corporate communication sphere, enabling encrypted transmission of sensitive data and information, ensuring the authenticity and integrity of business communication, thus enhancing transparency, security and trust in a decentralised manner.
Foundational
At an emerging level, you are beginning to understand how blockchain can enhance the security of corporate communications. You can identify basic blockchain concepts and relate them to communication needs.
Developing
At a proficient level, you are able to effectively utilize blockchain technology for secure communications within the corporate environment, ensuring confidentiality, authenticity, and integrity of information exchanges.
Proficient
At an advanced level, you can implement blockchain technology to ensure secure and transparent communication within the corporate environment, enhancing trust, data integrity, and accountability in corporate communications.
Organizational Communication Theory
Organizational Communication Theory is the understanding and application of how messages are conveyed, received, processed, and interpreted within a corporate environment. It addresses how communication practices affect the execution of business strategies, and the fostering of relationships and culture in the workplace.
Foundational
At an emerging level you are beginning to grasp the principles of Organizational Communication Theory, applying these to basic Corporate Communications tasks, contributing effectively within your team.
Developing
At a proficient level you are able to apply advanced organizational communication theories to effectively convey corporate messages, cultivate employee engagement, and enhance internal/external communication strategies within the organization.
Proficient
At an advanced level, you are able to excel in applying complex organizational communication theories to solve real-world corporate communication challenges, demonstrating strategic insight and innovative thinking in your approach.
Social Media Strategy
Social Media Strategy is the systematic planning and execution of corporate communications through digital channels. It involves creating, scheduling, analyzing, and engaging with content posted on social platforms, geared towards amplifying a company's presence, promoting its brand, enhancing customer interactions, and facilitating crisis response.
Foundational
At an emerging level, you are grasping the basics of corporate social media strategy. You understand the importance of communication and brand presence on digital platforms, yet still need guidance to effectively execute strategies.
Developing
At a proficient level, you are skilled in developing and implementing social media strategies that align with corporate communications objectives, fostering engagement with key stakeholders through various platforms effectively.
Proficient
At an advanced level, you are able to develop and implement innovative social media strategies that align with the overall corporate communications objectives, ensuring maximum engagement and impact across all platforms.
Digital Asset Management
Digital Asset Management is the creation, storage, organization, and retrieval of digital resources, often multimedia, that enhances Corporate Communications. It involves the efficient cataloguing, preservation, and delivery of digital assets for effective internal and external communication campaigns.
Foundational
At an emerging level, you are learning to monitor and control digital content. You're building knowledge on handling, storing, and retrieving digital assets effectively in a corporate communications context.
Developing
At a proficient level you are able to effectively manage and optimize digital assets for corporate communications, ensuring consistency, accessibility, and security across various platforms and channels.
Proficient
At an advanced level, you are adept at strategically managing digital assets to enhance brand perception, engage stakeholders effectively, and drive corporate messaging across various communication channels with precision and creativity.
Corporate Blogging
Corporate Blogging is the strategic management of an organization's internal or external blog platform, utilizing it to communicate corporate messages, enhance reputation, drive engagement, and facilitate two-way communication between the corporation and its stakeholders, including employees, customers, or potential business partners.
Foundational
At an emerging level, you are learning to create corporate blogs while developing an understanding of maintaining the company voice and message consistency. You're refining research and writing skills.
Developing
At a proficient level you are able to effectively create and manage a corporate blog to engage with internal and external stakeholders, maintain brand consistency, and drive business objectives through strategic content.
Proficient
At an advanced level, you are able to strategically plan and execute corporate blog content that effectively engages stakeholders, drives traffic, and enhances the organization's reputation and brand image.
Intercultural Communication
Intercultural Communication is the ability to effectively convey and interpret messages between individuals or groups across different cultures and nationalities. Within Corporate Communications, it involves the effective expression of company’s values, objectives, and strategy in a culturally sensitive manner, embracing diversity and promoting cross-cultural understanding.
Foundational
At an emerging level, you are beginning to engage with diverse audiences. You show an awareness of cultural differences and start to adapt your corporate communication style accordingly.
Developing
At a proficient level, you are skilled in navigating various cultural perspectives, adapting communication strategies accordingly. You can effectively communicate with diverse stakeholders within the corporate environment, fostering understanding and collaboration.
Proficient
At an advanced level you are able to navigate complex cultural nuances in communication, demonstrating sensitivity and adaptability in global interactions to achieve strategic corporate objectives effectively and efficiently.
