SAM
Strategic Account Manager
80% of software features are rarely or never used.
Your platform has more potential than you think. With a SAM by your side, you’ll unlock it through smart strategy and hands-on support that maximise your investment.
How it works
Turn “we never use that feature”
into “we can’t live without it.”
FAQs
What’s included in a Quarterly Business Review (QBR)?
Each QBR is a structured, data-driven session that combines performance review with forward planning. Your SAM presents benchmarked metrics, system health insights, and important updates from Acorn’s product and development teams. Together, we’ll look at what’s working, what’s next, and how upcoming Acorn features can help you hit the goals that actually move the needle.
Does my SAM help outside of scheduled meetings?
Yes, your SAM provides ongoing, proactive support between meetings. Between QBRs, they keep an eye on system health, track support tickets, and fast-track anything business-critical. They’ll also keep you in the loop on new product enhancements and act as your direct line to Acorn’s product team—so your feedback helps shape what comes next.
How does my SAM measure success and track progress?
Your SAM uses benchmarked insights to track engagement, feature adoption, and learning outcomes across your organization. You’ll get clear performance comparisons against your industry and the broader Acorn network, helping you identify growth opportunities and demonstrate ROI on your LMS investment.
What kind of data and reports will I get access to?
SAM clients receive detailed usage reports and benchmarking dashboards covering metrics like completion rates, access trends, feature utilization, and user proficiency. You’ll also get insights into license use, system health, and heatmaps that show exactly how your people are really engaging with the platform.
Is the SAM service included in my Acorn license?
Reactive support is already included in your Acorn license. The SAM service is a proactive support upgrade—a tailored partnership to help you maximize adoption and impact. Think of it as an investment in using Acorn strategically, so every action ties back to measurable outcomes for your business.