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Capability Library


Digital marketing, including social media and email marketing

Digital marketing, including social media and email marketing

Related Terms:

Digital marketing is the process of promoting a product or service using digital channels, such as the internet, mobile devices, and social media. It includes creating and executing marketing campaigns on social media platforms, such as Facebook, Instagram, and Twitter, and using email marketing to reach and engage with customers. It also includes creating and managing digital content, such as website, videos, and graphics, and analyzing digital marketing data to measure the effectiveness of campaigns and make strategic decisions.

Beginner competence definition

At the beginner level, individuals understand the basic concepts of digital marketing and its importance in reaching and engaging with customers through digital channels.

Intermediate competence definition

Intermediate-level individuals have the ability to create and execute digital marketing campaigns, and can use social media and email marketing to reach and engage with customers and create and manage digital content.

Advanced competence definition

Advanced-level individuals have an in-depth understanding of digital marketing principles and can use data and market research to inform digital marketing strategy, evaluate the effectiveness of campaigns, and make strategic decisions to drive business growth.


Public relations and communication


Event planning and management

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