Market Segmentation and Targeting
Market Segmentation and Targeting is a strategic approach in marketing where the broad market is divided into subsets of consumers (segments) with similar needs and characteristics, and then developing and implementing strategies to target these specific segments effectively.
Level 1: Emerging
At an emerging level, you are beginning to understand market segmentation and targeting principles. You can identify different markets but need guidance in developing effective targeting strategies specific to marketing.
Level 2: Proficient
At a proficient level, you are able to effectively identify and segment target markets based on demographic, psychographic, and behavioral factors. You can tailor marketing strategies to meet the needs of these segments.
Level 3: Advanced
At an advanced level, you are able to conduct complex market segmentation analysis and develop targeted marketing strategies that effectively reach and engage specific customer segments, maximizing ROI and market share.
