Marketing

Foundational

At a foundational level you are able to recognize what makes a product or service appealing to customers and can describe basic features that set it apart. You follow guidance to learn about audience needs and competitor offerings. Your input helps your team shape marketing messages that start to highlight the brand’s unique value.

Developing

At a developing level you are starting to contribute to the creation of value propositions by gathering information on customer needs and competitor offerings. You assist in shaping messages that highlight what makes your product or service stand out in the market. Your input helps your team create clearer, more relevant marketing communications.

Proficient

At a proficient level you are able to develop clear and relevant value propositions that address your target audience’s needs and set your offering apart from competitors. You analyze market trends and consumer feedback to shape messaging that resonates and drives engagement. Your work helps marketing campaigns connect with customers and support business growth.

Advanced

At an advanced level you are leading the development of value propositions that set your brand apart in the market. You draw on in-depth research to shape messages that address customers’ real needs and outmanoeuvre competitors. Your work ensures marketing campaigns resonate strongly, driving preference and brand loyalty.

Expert

At an expert level you are shaping value propositions that set market standards and influence broader brand strategy. You lead teams to uncover deep customer insights, turning complex data and trends into clear, compelling reasons for customers to choose your products. Your work drives market differentiation and consistently delivers measurable commercial impact.

Foundational

At a foundational level you are learning to create and send simple email campaigns to specific groups from provided templates or guidelines. You follow instructions to support marketing goals and follow basic rules on content, timing, and audience. Your work helps the team keep customers informed and engaged at a basic level.

Developing

At a developing level you are beginning to plan and send email campaigns with guidance, using basic audience lists and templates. You focus on following best practices for messaging and presentation, and you track basic results such as open and click rates. Your efforts help support wider marketing goals and build your understanding of what works for your audience.

Proficient

At a proficient level you are able to plan and deliver targeted email campaigns that engage your audience and drive results. You segment lists, tailor messages, and regularly measure performance to improve impact. Your work supports broader marketing goals by growing customer relationships and increasing conversions.

Advanced

At an advanced level you are able to design, execute, and optimize complex email marketing campaigns that use advanced segmentation and personalisation. You lead in testing strategies, refining messaging, and applying detailed analytics to continually improve results. Your efforts directly increase customer engagement and revenue, setting best practice standards for your team.

Expert

At an expert level you are leading the strategy, design, and optimization of advanced email marketing programs that deliver measurable business growth. You apply deep insight into audience behavior to shape highly personalized campaigns, setting best practice and mentoring others across teams. Your expertise ensures email marketing is a key driver of engagement, retention, and revenue.

Foundational

At a foundational level you are able to support the planning and delivery of simple events under guidance, helping with basic tasks like preparing materials and assisting with logistics. You follow instructions and seek direction to understand how events contribute to marketing goals. Your work helps the team create positive experiences for guests and raise awareness of the brand.

Developing

At a developing level you are able to support the planning and delivery of marketing events by following established processes and seeking guidance. You handle assigned tasks such as coordinating logistics or assisting with promotions, contributing to the event’s smooth execution. Your input helps build your confidence and ensures the event connects with its intended audience.

Proficient

At a proficient level you are able to independently plan and deliver effective marketing events that achieve set objectives. You confidently manage event promotion and logistics, ensuring events run smoothly and engage the right audiences. Your approach leads to stronger brand presence and measurable results in customer interest and sales.

Advanced

At an advanced level you are leading the end-to-end strategy, management, and execution of complex event marketing initiatives that align with wider business goals. You identify and engage key audiences, refine event content, and coordinate teams to deliver memorable experiences. Your events achieve strong brand recognition, lasting customer loyalty, and measurable commercial outcomes.

Expert

At an expert level you are leading the design and delivery of innovative event marketing programs that set new benchmarks for impact and engagement. You guide teams to align every event with business goals, leveraging deep insights into target audiences. Your leadership drives measurable growth in brand reputation, customer loyalty, and revenue.

Foundational

At a foundational level you are able to help collect and organize basic market information under guidance. You follow clear instructions to support research activities, such as gathering customer feedback or summarising competitor details. Your efforts contribute to a shared understanding of the market and help inform simple marketing decisions.

Developing

At a developing level you are able to assist with collecting and organizing market data under guidance, using basic research tools and following set processes. You help identify simple trends and customer preferences, contributing to the team's understanding of the market. Your work supports more informed marketing decisions and helps shape campaign planning.

Proficient

At a proficient level you are able to independently design and conduct thorough market research, using a range of methods to gather and analyze relevant data. You can identify patterns and insights that inform marketing strategies and help your team respond to changing market conditions. Your work directly supports better decision-making and improves campaign effectiveness.

Advanced

At an advanced level you are leading complex market research initiatives that inform high-value marketing strategies. You design tailored research methods, analyze data with confidence, and translate findings into clear, actionable insights for senior stakeholders. Your work shapes marketing direction and strengthens the organization’s competitive position.

Expert

At an expert level you are leading complex market research initiatives that uncover deep insights and shape major marketing strategies. You design innovative research approaches, mentor others in best practice, and ensure findings influence key business decisions. Your expertise helps the organization anticipate market trends and stay ahead of competitors.

Foundational

At a foundational level you are able to gather and review basic marketing data, such as campaign results or customer responses, using set tools and simple techniques. You can spot obvious patterns and share your observations with your team to support their decisions. Your careful approach helps build confidence in using data to improve future marketing activity.

Developing

At a developing level you are able to gather and organize basic market data using standard analytical tools. You interpret straightforward trends and patterns with guidance, applying simple insights to marketing activities. This helps you support informed decisions and contribute to improving campaign results.

Proficient

At a proficient level you are able to independently analyze and interpret marketing data to identify trends and draw practical insights. You routinely apply these findings to improve campaign effectiveness and support business objectives. Your work helps guide informed decisions and increases value from marketing investments.

Advanced

At an advanced level you are capabilityed at turning complex market data into clear, actionable insights that shape marketing strategies. You design and implement robust analysis, linking multiple data sources to uncover patterns and predict future trends. Your work directly informs major decisions, driving growth and giving your organization a competitive edge.

Expert

At an expert level you are a trusted authority in marketing analytics, leading complex analysis that shapes strategic decisions and drives business growth. You design and refine advanced models, mentor others in data interpretation, and champion the ethical use of data. Your insights enable the organization to predict trends and consistently achieve superior marketing results.

Foundational

At a foundational level you are aware of how marketing automation tools work and can follow basic processes to support campaigns. You use provided templates and simple workflows to help deliver scheduled emails or posts. Your actions save time for your team and help keep marketing efforts consistent.

Developing

At a developing level you are able to use basic marketing automation tools with guidance, sending simple campaigns and monitoring responses. You follow set processes and begin to understand how automation can improve marketing efficiency. Your work helps the team save time, letting them focus more on creative and strategic efforts.

Proficient

At a proficient level you are confident in using marketing automation tools to deliver tailored campaigns and monitor results across multiple channels. You can independently set up, run, and refine automated workflows to improve efficiency and customer engagement. Your work helps drive better marketing outcomes and allows the team to focus on higher-value activities.

Advanced

At an advanced level you are confidently designing, executing and tuning complex marketing automation journeys that deliver targeted, personalized interactions at scale. You lead on selecting new tools, integrating data sources and optimizing workflows across channels to drive greater campaign effectiveness. Your work measurably improves customer engagement and delivers strong commercial outcomes for the business.

Expert

At an expert level you are able to design and optimize end-to-end marketing automation strategies that seamlessly deliver personalized campaigns at scale. You lead the integration of multiple technologies, ensuring every customer interaction is timely and relevant. Your expertise drives measurable business growth and sets best practice standards for your team and the organization.

Foundational

At a foundational level you are aware that marketing activities cost money and can impact business results. You can identify basic marketing expenses and recognize that tracking results helps show value. This understanding helps you support team efforts to measure and discuss the impact of simple marketing campaigns.

Developing

At a developing level you are learning to track and compare basic marketing costs and revenue results to assess campaign effectiveness. You use straightforward methods to calculate and present ROI, seeking support when interpreting data or addressing gaps. Your work helps your team start making informed decisions about which activities offer the best value.

Proficient

At a proficient level you are able to consistently track, analyze, and report on marketing spend against clear financial outcomes. You use data to link campaign activities to revenue, helping your team refine strategies and maximize budget effectiveness. Your insight guides informed decisions that improve future marketing performance.

Advanced

At an advanced level you are confidently using detailed financial and performance data to calculate and optimize the ROI of multiple, complex marketing campaigns. You identify key metrics, analyze trends over time, and translate insights into clear recommendations that shape future strategy. Your work ensures the business invests in marketing where it delivers the greatest value.

Expert

At an expert level you are able to design and lead sophisticated methodologies for measuring marketing ROI, integrating advanced analytics and financial insights across multiple campaigns and channels. You confidently mentor others, ensuring data-driven decisions shape marketing strategy organization-wide. Your expertise drives more profitable investments and sharper alignment with business goals.

Foundational

At a foundational level you are beginning to understand the basics of marketing strategy and how it shapes successful campaigns. You can follow direction to gather market information and support the creation of marketing plans. Your contribution helps the team build a clear picture of customers and competitors, supporting stronger brand awareness efforts.

Developing

At a developing level you are beginning to contribute to the planning and execution of marketing strategies, drawing on basic knowledge of market trends and customer needs. You support routine campaign activities and apply guidance from more experienced colleagues. Your work helps build your understanding of effective marketing plans and their role in supporting business goals.

Proficient

At a proficient level you are able to develop and execute marketing strategies that align with business goals and respond to changing market conditions. You consider consumer needs, market trends, and competitor actions when shaping plans and campaigns. Your capability helps build brand recognition, strengthen customer relationships, and support sustainable business growth.

Advanced

At an advanced level you are able to design integrated marketing strategies that respond to changing markets and customer needs. You use data and insights to align marketing plans with business goals, leading teams through planning, execution and measurement. Your decisions increase customer loyalty and deliver strong, measurable results for the organization.

Expert

At an expert level you are able to design and lead organization-wide marketing strategies that set benchmarks for excellence. You anticipate market shifts, leverage deep insights into consumer behavior, and adapt to complex competitive landscapes to deliver campaigns with measurable impact. Your approach strengthens brand leadership, opens new growth opportunities, and drives long-term commercial success.

Foundational

At a foundational level you are able to support simple partner marketing tasks, such as gathering information about potential partners and helping to coordinate basic marketing activities. You follow established processes and instructions, learning how partnerships contribute to marketing outcomes. Your work ensures accuracy and helps build a reliable base for more experienced colleagues.

Developing

At a developing level you are starting to support partner marketing activities by helping to coordinate joint campaigns and manage communications with partners. You follow established processes and seek guidance to ensure partnerships align with marketing goals. Your efforts help build trust and contribute to the value partnerships bring to the brand.

Proficient

At a proficient level you are able to independently manage and grow ongoing partner marketing relationships that support the company's strategy. You create and deliver joint campaigns, ensuring both parties benefit and brand messages are amplified across channels. Your efforts result in increased reach, stronger customer engagement, and measurable business growth.

Advanced

At an advanced level you are trusted to lead high-value strategic partnerships that deliver measurable marketing results. You identify opportunities, negotiate terms, and develop joint campaigns with key partners, ensuring shared goals and mutual benefit. Your work expands reach, deepens customer engagement, and creates sustained value for both your organization and its partners.

Expert

At an expert level you are setting the standard for partner marketing, shaping and leading strategic alliances that drive outstanding commercial and brand results. You identify, secure, and grow high-value partnerships that align with complex marketing goals, mentoring others to do the same. Your work delivers measurable business growth and sets the benchmark for effective partner collaboration.

Foundational

At a foundational level you are aware of the purpose of SEO and SEM in marketing, recognizing how they help make brands more visible online. You follow basic instructions to apply keyword research and simple optimization techniques, supporting campaigns that reach more people and drive website visits. Your work helps the team build a stronger online presence.

Developing

At a developing level you are starting to apply basic SEO and SEM tactics to your marketing activities, such as using relevant keywords and improving website content for search engines. You rely on guidance and existing frameworks to build your understanding of how search engines and customers interact. Your contribution helps lay the groundwork for increased online visibility and traffic.

Proficient

At a proficient level you are able to plan and execute SEO and SEM strategies that strengthen your brand’s online presence and generate measurable results. You know how to use insights from keyword analysis and audience behavior to optimize content and campaigns. Your actions increase website traffic, improve engagement, and support broader marketing goals.

Advanced

At an advanced level you are able to design, implement, and refine SEO and SEM strategies that consistently outperform industry benchmarks. You use deep knowledge of search algorithms and audience behavior to target the right audiences and improve conversion rates. Your expertise delivers measurable gains in online reach, brand presence, and marketing return on investment.

Expert

At an expert level you are leading the design and execution of advanced SEO and SEM strategies that anticipate industry trends and shifts in audience behavior. You use deep insights to guide teams and integrate search tactics across all marketing channels, ensuring every campaign maximizes visibility and measurable impact. Your work lifts the brand above competitors and drives sustained business growth.

Foundational

At a foundational level you are able to use social media platforms to post basic content about products or services and respond to simple customer enquiries. You follow established guidelines and schedules, supporting wider marketing goals under supervision. Your work helps maintain a visible and consistent brand presence online.

Developing

At a developing level you are able to manage social media accounts and schedule posts that follow your team’s marketing plan. You can respond to basic enquiries and share content that helps promote brand messages. With support, you contribute to building engagement and audience growth on key platforms.

Proficient

At a proficient level you are confident managing multiple social media platforms to deliver engaging campaigns that support marketing goals. You plan, create, and schedule content that reflects brand identity while responding thoughtfully to audience interactions. Your approach builds stronger customer connections and helps your organization grow its reputation and reach.

Advanced

At an advanced level you are driving the social media strategy, leading the creation and curation of content that strengthens your brand and deepens audience engagement. You expertly analyze trends and data to refine campaigns and maximize impact across multiple platforms. Your work delivers measurable growth in customer relationships and helps achieve marketing and business goals.

Expert

At an expert level you are setting the strategic direction for social media across the organization, driving innovation in campaigns and approaches. You use data and trends to guide teams, effectively connecting marketing objectives with measurable outcomes. Your leadership helps lift brand presence, deepens customer engagement and generates sustained business growth.

Foundational

At a foundational level you are learning to use basic digital marketing tools, such as social media platforms and simple email campaigns, to support marketing activities. You follow instructions to help build online presence and participate in creating straightforward content. Your actions contribute to increasing brand awareness and supporting team goals in a digital environment.

Developing

At a developing level you are able to use basic digital marketing tools and platforms to support simple campaigns, following clear direction. You understand how channels like social media or email can build awareness and reach audiences. Your contribution helps lift brand visibility and supports the work of more experienced marketers.

Proficient

At a proficient level you are able to plan and deliver digital marketing campaigns across multiple online platforms, using insights from data analysis to refine your approach. You create engaging content and manage social media channels to grow your brand’s audience and impact. Your work reliably increases customer engagement and helps achieve marketing goals.

Advanced

At an advanced level you are leading the design and delivery of digital marketing strategies that integrate multiple online channels to meet business goals. You confidently leverage data insights and emerging trends to optimize campaigns and guide others in best practice. Your work drives strong brand growth and improved customer engagement across digital platforms.

Expert

At an expert level you are leading digital marketing strategies that set benchmarks for your organization and the broader industry. You design, execute, and optimize cross-channel campaigns, using advanced data insights and emerging technologies to outperform objectives. You coach others, drive innovation, and make a measurable impact on brand growth and revenue.

Foundational

At a foundational level you are learning to recognize different advertising channels and understand their basic uses for reaching audiences. You follow established plans and seek guidance when choosing platforms to support marketing activities. By building this awareness, you help ensure the right message can begin to reach the right people.

Developing

At a developing level you are able to identify some advertising channels that match your campaign goals and audience profiles, with guidance. You use basic research and available data to inform your choices, considering the reach and relevance of each channel. This helps you start to focus advertising efforts where they are more likely to be effective.

Proficient

At a proficient level you are able to select the most suitable advertising channels by matching your audience’s needs with the strengths of each platform. You confidently use data and insights to compare options and recommend a mix that fits the campaign goal. This ensures your marketing messages reach the right people and improve your advertising results.

Advanced

At an advanced level you are able to critically evaluate and select advertising channels that maximize campaign reach and audience relevance. You consider detailed audience data and channel performance to refine your choices, adjusting strategies as insights emerge. Your decisions lead to improved ROI and ensure marketing messages reach the most valuable audiences.

Expert

At an expert level you are able to evaluate and integrate new and traditional advertising channels to create campaigns that maximize audience engagement and ROI. You draw on deep knowledge of audience behavior and data insights to optimize channel selection, adapting strategies in response to changing market dynamics. Your choices set new benchmarks for campaign effectiveness across the organization.

Foundational

At a foundational level you are learning to recognize the basics of brand identity and understand why consistency matters in marketing materials. You support brand management activities by following established guidelines and applying feedback. This helps your team present a clear and unified image to customers.

Developing

At a developing level you are learning to support brand management by following existing guidelines and ensuring brand assets are used correctly in marketing activities. You seek feedback to improve your understanding of brand consistency across different channels. Your careful approach helps maintain a clear and unified brand image for customers.

Proficient

At a proficient level you are able to manage brand activities across multiple channels, ensuring a consistent and compelling brand presence. You use data and insights to shape campaigns that strengthen brand recognition and customer trust. Your work helps the business stand out in the market and builds stronger loyalty with customers.

Advanced

At an advanced level you are leading the development and execution of brand strategies that strengthen market position and customer loyalty. You ensure brand consistency across all marketing channels, guiding others and resolving complex challenges as they arise. Your actions drive strong brand recognition and directly contribute to business growth.

Expert

At an expert level you are trusted to lead and shape the overall brand direction, ensuring every touchpoint aligns with both short-term campaigns and long-term business goals. You coach others in best practice, identify new opportunities, and address reputational risks quickly. Your brand decisions significantly influence customer loyalty, market share, and organizational growth.

Foundational

At a foundational level you are able to support simple marketing campaigns by following set plans and using provided templates or tools. You contribute by helping gather content, scheduling activity, and tracking basic results under guidance. This helps your team deliver campaigns on time and learn how marketing activity reaches your audience.

Developing

At a developing level you are able to support the planning and delivery of marketing campaigns with guidance. You help create campaign materials and assist with tracking basic results to understand what works. Your efforts contribute to stronger team execution and improved campaign outcomes.

Proficient

At a proficient level you are able to independently plan and execute end-to-end marketing campaigns that align with business goals. You can create targeted content, manage timelines and resources, and use performance data to make improvements. Your work consistently strengthens brand presence and drives meaningful engagement with your audience.

Advanced

At an advanced level you are able to lead complex, multi-channel marketing campaigns from brief to delivery, ensuring each stage meets objectives and deadlines. You identify areas for improvement in campaign execution and adapt quickly to changing market needs. Your leadership increases campaign impact, maximizes ROI, and drives strong growth in brand awareness and engagement.

Expert

At an expert level you are leading large-scale, integrated marketing campaigns that set benchmarks for effectiveness and creativity. You consistently tailor campaigns to complex market needs, guide others in execution, and adapt swiftly to changing conditions. Your expertise drives measurable growth in brand profile, customer engagement, and sales outcomes across the organization.

Foundational

At a foundational level you are able to support basic campaign planning by following clear instructions and using standard tools under guidance. You contribute to tasks like identifying simple target groups or gathering information for timelines. Your work helps ensure campaigns start with accurate details and run according to plan.

Developing

At a developing level you are able to support campaign planning by assisting with market research, identifying basic target audiences, and coordinating simple tasks under guidance. You help organize information and resources, learning how campaigns are structured and timed. Your involvement increases efficiency and ensures campaigns run smoothly, while you build your marketing knowledge.

Proficient

At a proficient level you are able to independently plan marketing campaigns that align with organizational goals and effectively reach identified target audiences. You confidently set objectives, manage budgets, and coordinate timelines to ensure smooth execution. Your campaigns consistently boost customer engagement and contribute to stronger brand recognition in the market.

Advanced

At an advanced level you are confident leading the design and delivery of complex marketing campaigns, aligning each stage to business goals and shifting market conditions. You anticipate challenges, adapt plans rapidly, and ensure resources are used for maximum impact. Your expertise drives measurable improvements in customer engagement and strengthens the brand’s market position.

Expert

At an expert level you are leading the creation of complex, high-impact campaign plans that align seamlessly with business goals and market trends. You anticipate challenges, optimize budgets, and integrate advanced insights to reach and influence diverse audiences. Your campaigns consistently deliver measurable growth in brand recognition and customer engagement, shaping organization-wide marketing standards.

Foundational

At a foundational level you are aware of the key laws, regulations, and ethical standards that apply to marketing activities in your organization. You follow established procedures to ensure your marketing work meets basic compliance requirements. This helps protect the organization’s reputation and builds trust with customers.

Developing

At a developing level you are able to recognize and apply basic legal and ethical requirements in your marketing activities, seeking guidance when unsure. You understand how compliance affects your daily work, such as using approved content and respecting privacy rules. This helps protect your team and brand while you build confidence handling marketing regulations.

Proficient

At a proficient level you are able to interpret and apply relevant legal and ethical standards in your marketing activities, ensuring all campaigns, content and communications meet compliance requirements. You identify and address compliance risks proactively within your team or project. This builds trust with consumers and reduces the risk of reputational or legal issues for your organization.

Advanced

At an advanced level you are able to anticipate and identify emerging compliance risks in marketing activities, proactively adapting campaigns and processes to meet evolving legal and ethical requirements. You confidently guide teams through complex regulatory environments, ensuring every communication and decision upholds industry standards. Your leadership helps protect the brand’s reputation and builds lasting consumer trust.

Expert

At an expert level you are proactively shaping marketing strategies to ensure full compliance across all legal, ethical, and regulatory contexts, even in complex or changing environments. You guide and mentor others to navigate risks and uphold best practice. Your leadership builds trust in the brand and safeguards the organization’s reputation.

Foundational

At a foundational level you are able to assist in creating simple, clear marketing content by following provided guidelines and templates. You focus on accuracy and consistency, making sure messages are relevant for the intended audience. Your contributions help maintain the organization’s voice and support basic brand awareness across key channels.

Developing

At a developing level you are able to create basic marketing content that is clear and relevant, with some guidance from others. You try out storytelling techniques and creative ideas, beginning to shape your work for different platforms and audiences. Your efforts help increase brand awareness and support broader marketing goals.

Proficient

At a proficient level you are able to create relevant and engaging content that connects with your target audience across key marketing channels. You use storytelling and creative approaches to deliver messages that support campaign goals and brand positioning. Your content routinely boosts engagement, strengthens brand visibility, and prompts positive customer action.

Advanced

At an advanced level you are able to create high-impact content that blends strategic messaging with creative flair to suit diverse marketing channels and audiences. You consistently use insights to craft stories that connect deeply with target customers and reinforce brand value. Your work drives measurable improvements in engagement, reach, and customer loyalty.

Expert

At an expert level you are shaping and leading the organization’s content strategy, using deep market insight and advanced storytelling to craft content that consistently sets the brand apart. You guide others in creating high-impact materials across all platforms and ensure messaging stays fresh and effective. Your work strengthens customer loyalty and lifts the organization’s reputation in the market.

Foundational

At a foundational level you are able to follow set guidelines to help create and organize basic marketing content. You recognize the importance of tailoring messages to different audiences and seek guidance to ensure content meets business needs. Your work supports the team in building a consistent and engaging brand presence.

Developing

At a developing level you are starting to plan and create marketing content that connects to clear campaign goals and basic audience needs. You follow existing content strategies and contribute ideas for improvement. Your work helps build brand awareness and supports the team in reaching early marketing objectives.

Proficient

At a proficient level you are able to develop and manage content plans that align with marketing goals and meet the needs of your target audience. You use research and insights to shape messaging, ensuring content is clear, relevant, and effective across multiple channels. Your work strengthens brand presence and supports measurable business outcomes.

Advanced

At an advanced level you are leading the development of content strategies that align with wider marketing goals and audience insights. You guide teams to produce cohesive, targeted content across channels, measuring and refining performance. Your work drives brand engagement, strengthens customer relationships and delivers measurable impact on business outcomes.

Expert

At an expert level you are shaping and leading the organization’s entire content strategy, setting the vision and long-term direction for how content supports marketing goals. You guide teams to deliver consistent, high-quality messaging, and are trusted to make decisions that raise brand impact and deepen customer engagement. Your insights directly influence business growth.

Foundational

At a foundational level you are able to assist in gathering information for creative briefs and help organize basic details about the campaign. You follow set templates and work with others to understand what is required. Your contribution supports the team in ensuring early-stage marketing efforts are clear and aligned with brand goals.

Developing

At a developing level you are able to draft simple creative briefs with some guidance, capturing basic campaign aims and audience details. You focus on the essentials, ensuring your briefs support clear direction for marketing projects. Your work helps your team move forward, while you build confidence in aligning briefs with brand values and customer needs.

Proficient

At a proficient level you are able to independently draft creative briefs that clearly outline objectives, key messages, and audience insights for marketing campaigns. You balance company priorities with customer expectations, ensuring briefs are relevant and actionable. This results in marketing materials that are consistent with brand values and deliver stronger engagement.

Advanced

At an advanced level you are able to craft creative briefs that clearly define objectives, core messages and audience insights for complex marketing initiatives. You work closely with stakeholders to ensure briefs reflect both brand strategy and customer needs. Your briefs consistently guide teams to produce targeted, high-impact campaigns that build brand trust and engagement.

Expert

At an expert level you are sought out to craft creative briefs that inspire breakthrough marketing work and align every team with a clear vision. You easily balance strategic goals, brand values and customer insights, anticipating needs before they’re voiced. Your briefs consistently deliver campaigns that set industry benchmarks and strengthen lasting connections with target audiences.

Foundational

At a foundational level you are able to collect basic customer data and recognize simple patterns in customer behavior or preferences relevant to marketing activities. You use available tools and guidance to help interpret information, asking for support as needed. Your actions help inform straightforward marketing decisions and contribute to a better understanding of customer needs.

Developing

At a developing level you are beginning to gather and organize customer data using basic tools and approaches. You can identify simple trends or patterns, supporting your team in understanding customer needs. Your growing skills help contribute to marketing decisions that are more closely aligned with what customers want.

Proficient

At a proficient level you are able to independently analyze customer data to uncover patterns, trends, and insights that inform marketing strategies. You select the right data sources, interpret findings accurately, and share your conclusions clearly with your team. Your work helps shape campaigns and customer experiences that are grounded in real customer needs.

Advanced

At an advanced level you are able to synthesise complex data from multiple sources to uncover deep customer insights that others may miss. You use these insights to shape marketing strategies that genuinely reflect customer needs and drive measurable business results. Your work challenges assumptions and inspires your team to act on evidence, not intuition.

Expert

At an expert level you are recognized as a leader in uncovering deep customer insights that shape marketing direction across the organization. You design and refine advanced analysis approaches, mentoring others and setting best practice standards. Your work ensures marketing strategies are consistently informed by actionable, high-value customer intelligence, driving measurable results.

Foundational

At a foundational level you are able to recognize that customers have different needs and can be grouped based on traits like age, location, or buying habits. You use simple information to help identify basic customer segments for marketing activities. This supports your team in creating more relevant messages and reaching the right groups.

Developing

At a developing level you are able to identify basic customer groups using existing data and simple criteria. You help marketing teams understand broad audience segments and support more effective targeting. Your work contributes to campaigns that better reach their intended customers and improve results with early-stage segmentation.

Proficient

At a proficient level you are able to confidently use customer data to segment audiences based on key characteristics and behaviors. You apply these insights to design targeted marketing campaigns that speak to each group’s needs and preferences. This helps your team achieve stronger engagement and better results from marketing spend.

Advanced

At an advanced level you are able to design and implement sophisticated customer segmentation models using a wide range of data sources. You select the most effective segments to target, adapt marketing activities for different customer groups, and measure results to refine your approach. Your expertise drives highly tailored campaigns and delivers clear commercial value.

Expert

At an expert level you are able to design and oversee advanced customer segmentation programs that drive business strategy across multiple marketing channels. You lead teams to uncover deep insights from complex data, ensuring segmentation shapes both high-level decisions and detailed campaign execution. Your work delivers measurable commercial results and sets new benchmarks for targeted marketing effectiveness.

Foundational

At an emerging level you are beginning to comprehend consumer behavior patterns. You are starting to aid in identifying marketing opportunities based on preliminary understanding of consumer consumption and purchasing habits.

Developing

At a proficient level you are adept at conducting in-depth analysis of consumer behavior to understand motivations, preferences, and decision-making processes, informing strategic marketing initiatives for targeted audience engagement.

Proficient

At an advanced level, you are adept at analyzing consumer behavior in-depth, utilizing advanced market research techniques to identify trends, motivations, and preferences, enabling you to make strategic marketing decisions.

Advanced

Expert

Foundational

At an emerging level, you are familiarizing with social media algorithms, learning to utilize them for strategic marketing, improving reach, engagement and cultivating brand visibility and interaction.

Developing

At a proficient level you are able to understand and leverage social media algorithms effectively to optimize marketing strategies, increase reach, engagement, and conversion rates for the organization.

Proficient

At an advanced level, you are able to manipulate social media algorithms to optimize content reach, engagement, and conversions. You understand the nuances of each platform and adapt strategies accordingly.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the fundamentals of Integrated Marketing Communication. You can identify different IMC tools but need guidance in effectively unifying them in practice.

Developing

At a proficient level, you are adept at creating cohesive marketing messages that span across various channels to ensure consistent brand communication and engagement with target audiences.

Proficient

At an advanced level, you are able to seamlessly integrate all aspects of marketing communication, such as advertising, public relations, and digital marketing, to create a cohesive and impactful brand message.

Advanced

Expert

Foundational

At an emerging level, you are beginning to comprehend brand strategies, harnessing necessary knowledge about promotion, positioning, and value proposition to informally contribute to brand management discussions.

Developing

At a proficient level you are skilled at developing and implementing strategies to build and maintain a strong brand identity, leveraging consumer insights and market trends to drive brand growth.

Proficient

At an advanced level, you are able to strategically position and elevate brands in the market, effectively managing brand equity, perception, and consistency across all marketing channels.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the impact of digital transformation on marketing practices. You are primarily learning new digital tools and techniques specific to marketing.

Developing

At a proficient level, you are adept at implementing digital strategies to drive business growth and adapt to evolving market trends. You effectively leverage technology to enhance marketing campaigns and customer engagement.

Proficient

At an advanced level you are able to lead and execute complex digital transformation initiatives in marketing, integrating cutting-edge technologies and strategies to drive business growth and competitive advantage.

Advanced

Expert

Foundational

At an emerging level, you are discovering key marketing design concepts. You're able to create basic graphic elements under supervision, focusing on aesthetics aligned to marketing campaign goals.

Developing

At a proficient level, you are able to design visually appealing graphics that effectively communicate key messages and brand identity for marketing purposes, ensuring consistency and professionalism across all materials.

Proficient

At an advanced level, you are proficient in creating visually captivating designs that effectively communicate marketing messages, utilizing advanced graphic design techniques to maximize engagement and impact in marketing campaigns.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand and apply Omnichannel Marketing concepts, with some guidance. You coordinate multiple channels to provide a seamless customer experience.

Developing

At a proficient level you are skilled in integrating multiple marketing channels to create a seamless and cohesive customer experience. You effectively use data and analytics to drive personalized marketing strategies.

Proficient

At an advanced level, you are an expert in integrating multiple marketing channels seamlessly to deliver a cohesive, personalized customer experience that drives engagement, loyalty, and conversion.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand marketing concepts and their application in forming basic strategies. You can identify key market trends and assist in strategy development.

Developing

At a proficient level, you are able to design comprehensive marketing strategies that align with organizational goals, target audiences effectively, and drive business growth through innovative and data-driven approaches.

Proficient

At an advanced level, you are adept at developing comprehensive marketing strategies that align with overall business objectives, utilizing sophisticated tools and tactics to maximize market impact and achieve sustainable growth.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand and apply fundamental sustainable marketing practices, showing initial awareness of their importance in developing ethical and eco-centric approaches within marketing strategies.

Developing

At a proficient level, you are able to effectively integrate sustainable marketing practices into strategies, campaigns, and decision-making processes to drive positive environmental and social impact while achieving business goals.

Proficient

At an advanced level, you are able to strategically implement sustainable marketing practices by integrating environmentally and socially responsible initiatives into all aspects of the marketing mix to drive long-term profitability.

Advanced

Expert

Foundational

At an emerging level you are learning to interpret marketing data and create basic reports. You're beginning to understand analytics tools and contribute to marketing decision-making conversations.

Developing

At a proficient level you are able to analyze marketing data effectively, interpret findings accurately, and generate insightful reports to drive decision-making and optimize marketing strategies within the organization.

Proficient

At an advanced level you are able to synthesize complex marketing data to create comprehensive reports and make strategic recommendations that drive impactful decision-making and improve overall marketing performance.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand key aspects of international markets, able to analyze global trends, and participate in the development of marketing strategies for diverse markets.

Developing

At a proficient level you are able to develop and implement global marketing strategies that effectively reach target audiences across different cultures, languages, and markets, maximizing brand visibility and revenue.

Proficient

At an advanced level you are able to develop and execute sophisticated global marketing strategies that effectively reach target audiences across diverse markets, driving business growth and market dominance.

Advanced

Expert

Foundational

At an emerging level, you have a basic understanding of social media platforms and can create simple promotional content, but are still developing your engagement strategies and analytical skills.

Developing

At a proficient level, you are able to effectively develop social media marketing strategies, create engaging content, analyze data for optimization, and utilize various social media platforms to drive marketing objectives.

Proficient

At an advanced level, you are able to leverage multiple social media platforms to create innovative and engaging marketing campaigns that effectively reach and engage with your target audience.

Advanced

Expert

Foundational

At an emerging level you are developing a foundational understanding of data privacy issues, beginning to apply ethical marketing practices, and starting to analyze implications on marketing strategies.

Developing

At a proficient level you are able to implement marketing strategies that prioritize data privacy, adhere to ethical guidelines, and ensure compliance with regulations regarding customer information protection.

Proficient

At an advanced level you are able to navigate complex ethical dilemmas related to data privacy in marketing, ensuring adherence to all regulations and creating innovative strategies that prioritize customer trust and transparency.

Advanced

Expert

Foundational

At an emerging level you are beginning to understand the principles of mobile marketing. You recognize its importance in connecting with audiences, and are building basic skills in implementing mobile strategies.

Developing

At a proficient level, you are able to develop and execute mobile marketing strategies that effectively target and engage customers through various mobile channels, maximizing brand awareness and customer acquisition.

Proficient

At an advanced level you are able to effectively leverage mobile marketing strategies to drive brand awareness, engage with consumers, and drive conversions through innovative mobile channels and platforms.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the principles of sustainable marketing. You can identify eco-friendly strategies but struggle to implement them without guidance or assistance.

Developing

At a proficient level you are able to effectively integrate environmental and social considerations into marketing strategies, ensuring long-term sustainability and ethical practices while meeting organizational objectives.

Proficient

At an advanced level you are able to design and implement comprehensive sustainable marketing strategies that not only drive revenue but also create positive social and environmental impact in the marketplace.

Advanced

Expert

Foundational

At an emerging level, you are learning to develop and manage marketing content. You're gaining experience in creating engaging materials and beginning to measure its impact on marketing objectives.

Developing

At a proficient level, you are skilled at creating and managing marketing content effectively. You can develop engaging and targeted content that resonates with the audience, driving results for the organization.

Proficient

At an advanced level, you are adept at creating and managing high-quality marketing content that resonates with your target audience, drives engagement, and ultimately converts leads into loyal customers.

Advanced

Expert

Foundational

At an emerging level, you are familiar with basics of incorporating Artificial Intelligence in marketing strategies. You recognize its potential but require guidance for effective implementation in marketing campaigns.

Developing

At a proficient level you are adept at leveraging artificial intelligence in Marketing Strategy to enhance customer segmentation, personalized messaging, predictive analytics, and automated campaign optimization for targeted marketing efforts.

Proficient

At an advanced level you are able to implement cutting-edge AI technology to enhance marketing strategies, analyze big data for personalized campaigns, and automate customer interactions for improved sales and engagement.

Advanced

Expert

Foundational

At an emerging level, you are familiarising yourself with marketing events and securing sponsorships. You understand the basic concepts and are capable of applying them in guided situations.

Developing

At a proficient level you are capable of planning, executing, and evaluating marketing events and sponsorship opportunities to enhance brand visibility, generate leads, and engage with target audiences effectively.

Proficient

At an advanced level, you are able to strategically plan, execute, and evaluate large-scale events and sponsorship opportunities that effectively enhance brand visibility, engagement, and ROI within the target market.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the fundamentals of customer journey mapping. You can identify key touchpoints and are building skills to optimise marketing strategies based on these insights.

Developing

At a proficient level you are able to analyze and map the customer journey effectively, identifying key touchpoints and creating strategies to enhance the overall marketing experience for the customer.

Proficient

At an advanced level, you are proficient in creating detailed and strategic customer journey maps that identify key touchpoints, emotions, and interactions to optimize marketing strategies and enhance customer experience.

Advanced

Expert

Foundational

At an emerging level, you are learning the fundamentals of SEO, laying groundwork by researching keywords, understanding ranking factors, and implementing basic SEO practices in marketing content creation and strategy.

Developing

At a proficient level, you are able to implement effective SEO strategies to optimize website visibility, increase traffic, and improve search engine rankings, contributing to successful marketing campaigns and initiatives.

Proficient

At an advanced level, you are proficient in utilizing advanced SEO strategies to drive organic traffic, optimize content for search engines, and enhance overall marketing performance through increased visibility and engagement.

Advanced

Expert

Foundational

At an emerging level, you are starting to understand and use digital analytics tools in marketing, strategising based on limited insights and beginning to optimise on campaigns accordingly.

Developing

At a proficient level, you are able to analyze complex digital data to optimize marketing strategies, track performance metrics, and provide valuable insights for improving digital marketing campaigns effectively.

Proficient

At an advanced level, you are able to interpret complex digital analytics data to optimize marketing strategies, forecast trends, and drive targeted campaigns with precision and efficiency.

Advanced

Expert

Foundational

At an emerging level, you are developing capabilities in Public Relations. You understand key PR concepts and techniques, able to craft basic communications and execute simple marketing strategies.

Developing

At a proficient level, you are able to effectively develop and execute public relations strategies that enhance brand awareness, reputation, and stakeholder relationships within the marketing context.

Proficient

At an advanced level you are able to strategically develop and implement public relations campaigns that effectively enhance brand reputation, engage with stakeholders, and drive marketing objectives for the organization.

Advanced

Expert

Foundational

At an emerging level, you are beginning to develop skills in identifying potential customer leads and establishing initial contact. You are starting to understand the importance of nurturing these relationships in marketing.

Developing

At a proficient level, you are adept at generating and nurturing leads through strategic marketing initiatives, utilizing various channels to engage and convert prospects into customers effectively.

Proficient

At an advanced level, you are adept at developing and implementing sophisticated lead generation strategies, leveraging data analytics to optimize nurturing campaigns, and continuously innovating to drive marketing growth and ROI.

Advanced

Expert

Foundational

At an emerging level, you are beginning to navigate SEM strategies. You comprehend basic principles, possess awareness of popular search engines, and can implement simple SEM campaigns with direct supervision.

Developing

At a proficient level, you are able to effectively utilize SEM strategies to drive traffic, increase conversions, and optimize ROI for marketing campaigns, demonstrating a strong understanding of SEM principles.

Proficient

At an advanced level you are adept at designing and implementing complex SEM strategies to drive targeted traffic, maximize ROI, and optimize campaigns through in-depth keyword research and data analysis.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the basics of creating personalized content for various platforms, adapting your approach to the distinct needs and expectations of each platform's audience.

Developing

At a proficient level, you are able to effectively personalize content across multiple platforms to target specific audience segments, ensuring a cohesive and engaging marketing strategy that resonates with customers.

Proficient

At an advanced level you are adept at tailoring content for various platforms, utilizing data-driven insights to create personalized marketing strategies that resonate with target audiences across multiple channels.

Advanced

Expert

Foundational

At an emerging level, you are gaining fundamental knowledge of influencer marketing strategies. You're starting to identify relevant influencers and understanding how to engage them for organizational benefit.

Developing

At a proficient level you are skilled at identifying key influencers, developing partnerships, and creating strategic campaigns to effectively promote products/services to target audiences through influencer marketing channels.

Proficient

At an advanced level, you are able to effectively leverage influential individuals or brands to promote your products/services, creating authentic connections and driving significant growth and brand awareness in your marketing efforts.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand and identify niche markets. You can formulate basic targeted strategies but require guidance and development in delivering them effectively.

Developing

At a proficient level, you are able to develop and implement niche market strategies that effectively target specific customer segments, creating a competitive advantage and maximizing ROI in marketing campaigns.

Proficient

At an advanced level you are able to develop and execute highly targeted marketing strategies to reach specific niche markets, utilizing in-depth market research and innovative techniques to drive successful campaigns.

Advanced

Expert

Foundational

At an emerging level, you are beginning to gather and interpret marketing data, identifying basic patterns. You'll have foundational understanding of marketing analytics tools and concepts.

Developing

At a proficient level you are able to effectively analyze marketing data to make informed decisions, identify trends, and optimize campaigns for maximum ROI. You can confidently interpret and present data insights.

Proficient

At an advanced level, you are able to effectively analyze complex marketing data to derive actionable insights, optimize campaigns, and make strategic decisions that drive measurable results and ROI.

Advanced

Expert

Foundational

At an emerging level, you are aware of voice search optimization basics, you can identify key components while needing guidance to implement voice search strategies into marketing campaigns.

Developing

At a proficient level you are able to analyze and implement strategies to optimize content for voice search, ensuring that your marketing efforts are effectively reaching the targeted audience through this channel.

Proficient

At an advanced level, you are able to optimize content for voice search effectively, leveraging cutting-edge technology and data analytics to enhance brand visibility and drive targeted marketing strategies.

Advanced

Expert

Foundational

At an emerging level, you are familiarizing yourself with key marketing automation tools. You understand the basics of automating marketing tasks and can implement straightforward campaigns under supervision.

Developing

At a proficient level you are able to effectively implement and manage marketing automation tools and platforms to streamline processes, optimize lead generation, and improve overall marketing efficiency within the organization.

Proficient

At an advanced level you are adept at leveraging marketing automation tools to optimize campaigns, personalize customer experiences, and drive lead generation, conversion, and retention strategies effectively within the marketing domain.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand direct marketing concepts. You're able to assist in campaigns under supervision, demonstrating basic knowledge of customer targeting and engagement strategies.

Developing

At a proficient level you are adept at designing, implementing, and evaluating direct marketing campaigns to effectively reach and engage target audiences, driving measurable results and ROI for the organization.

Proficient

At an advanced level you are able to strategically implement personalized and targeted direct marketing campaigns that drive customer engagement, retention, and sales growth within the organization.

Advanced

Expert

Foundational

At an emerging level, you are learning fundamental concepts of email marketing. You can execute basic campaigns under supervision and are developing your knowledge of analytics and customer segmentation strategies.

Developing

At a proficient level, you are able to develop and implement targeted email marketing campaigns that effectively engage with customers, drive conversions, and align with overall marketing strategies within the organization.

Proficient

At an advanced level you are able to optimize email campaigns for increased conversion rates, personalize content based on audience segmentation, and utilize advanced analytics to drive targeted marketing strategies.

Advanced

Expert

Foundational

At an emerging level, you are familiarizing yourself with AR/VR technology, beginning to understand its application in marketing, and starting to integrate it into basic marketing campaigns.

Developing

At a proficient level, you are skilled at creating immersive AR/VR experiences that captivate audiences and drive engagement. You can effectively integrate this technology into marketing campaigns to enhance customer interactions.

Proficient

At an advanced level, you are leading the implementation of immersive experiences using AR/VR in marketing strategies, creating innovative, interactive, and engaging campaigns that set your brand apart from competitors.

Advanced

Expert

Foundational

At an emerging level, you are learning basic video marketing principles. You help develop video content under guidance, understanding its role in a broader marketing strategy, and familiarising with the medium.

Developing

At a proficient level you are able to effectively create and implement video marketing strategies that engage target audiences, drive brand awareness, and ultimately increase conversion rates within a Marketing context.

Proficient

At an advanced level, you are able to develop and implement sophisticated video marketing strategies that effectively engage target audiences, drive brand awareness, and increase conversion rates in the competitive marketplace.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the basics of product development from a marketing perspective, including identifying customer needs and transforming insights into actionable product ideas.

Developing

At a proficient level you are able to develop and launch new products that meet market needs, effectively positioning them to drive sales and competitive advantage in the marketplace.

Proficient

At an advanced level you are able to lead cross-functional teams to develop innovative products that meet market needs, align with brand strategy, and drive long-term business growth in the marketing field.

Advanced

Expert

Foundational

At an emerging level, you are learning to identify key accounts, develop personalized marketing strategies, and align sales and marketing objectives for these accounts in a way that maximises ROI.

Developing

At a proficient level, you are able to effectively execute and optimize account-based marketing strategies to target specific high-value accounts, resulting in increased engagement, conversions, and revenue for the organization.

Proficient

At an advanced level you are adept at crafting personalized marketing strategies, leveraging data analytics to identify key accounts, and effectively engaging high-value prospects to drive business growth and revenue.

Advanced

Expert

Foundational

At an emerging level, you are developing an understanding of marketing principles, specifically in advertising and promotion. You start to apply this knowledge in simple, practical scenarios.

Developing

At a proficient level you are able to develop and implement effective advertising and promotion strategies that align with overall marketing goals, utilizing a mix of online and offline channels to reach target audiences.

Proficient

At an advanced level, you are able to develop comprehensive advertising and promotional strategies that effectively target and engage specific consumer segments, maximizing the impact and ROI of marketing campaigns.

Advanced

Expert

Foundational

At an emerging level you are learning about blockchain technology's role in marketing transparency, starting to understand decentralized databases and evaluating their potential in ethical, clear marketing practices.'

Developing

At a proficient level, you are able to effectively implement blockchain technology to enhance marketing transparency by securely tracking and verifying the authenticity of data and transactions within marketing campaigns.

Proficient

At an advanced level, you are able to leverage blockchain technology to ensure full transparency in marketing campaigns, allowing you to track and verify every step of the process accurately.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand market segmentation and targeting principles. You can identify different markets but need guidance in developing effective targeting strategies specific to marketing.

Developing

At a proficient level, you are able to effectively identify and segment target markets based on demographic, psychographic, and behavioral factors. You can tailor marketing strategies to meet the needs of these segments.

Proficient

At an advanced level, you are able to conduct complex market segmentation analysis and develop targeted marketing strategies that effectively reach and engage specific customer segments, maximizing ROI and market share.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand E-commerce strategies. You are acquiring foundational knowledge in digital marketing techniques, SEO, social media, and web analytics applicable to online sales.

Developing

At a proficient level you are able to develop and implement effective e-commerce strategies that drive customer engagement, increase online sales, and optimize digital marketing campaigns for maximum ROI in Marketing.

Proficient

At an advanced level you are able to develop and implement highly effective and innovative e-commerce strategies that drive significant traffic, engagement, and conversion for the marketing goals of the organization.

Advanced

Expert

Foundational

At an emerging level, you are gaining familiarity with planning and implementing marketing strategies aligned with ethical standards and compliance regulations. You can identify key ethical considerations in simple scenarios.

Developing

At a proficient level you are adept at understanding and applying marketing ethics and compliance principles in your day-to-day work, ensuring all marketing activities adhere to ethical standards and legal requirements.

Proficient

At an advanced level, you are able to consistently demonstrate a deep understanding of ethical marketing practices, ensuring compliance with all relevant regulations and guidelines while maintaining the organization's reputation and integrity.

Advanced

Expert

Foundational

At an emerging level, you are gaining a foundational understanding of aligning sales strategies with marketing objectives. You're beginning to implement basic tactics relevant to marketing driven sales growth.

Developing

At a proficient level, you are able to align the sales strategy with the overall marketing objectives, ensuring a cohesive approach to drive revenue and achieve business goals effectively.

Proficient

At an advanced level you are able to seamlessly align sales strategies with overall marketing objectives to drive revenue growth and maximize customer engagement through targeted and innovative approaches.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand global e-commerce strategies. You can identify key concepts and tactics, but need guidance when developing and implementing these strategies in marketing contexts.

Developing

At a proficient level you are able to develop and implement global e-commerce strategies that drive online sales, enhance customer experience, and increase brand visibility across international markets within a marketing context.

Proficient

At an advanced level, you are able to develop and implement cutting-edge global e-commerce strategies that maximize online revenue, enhance customer experience, and drive brand awareness in international markets.

Advanced

Expert

Foundational

At an emerging level, you are developing your copywriting skills, beginning to create compelling marketing messages. You're gaining understanding of audience needs and fine-tuning messages for effective marketing communication.

Developing

At a proficient level you are able to craft compelling and persuasive written content that effectively communicates the benefits of products and services to target audiences in the marketing industry.

Proficient

At an advanced level, you are able to craft compelling and persuasive copy that resonates with target audiences, drives engagement, and ultimately leads to successful marketing campaigns.

Advanced

Expert

Foundational

At an emerging level, you are familiarizing yourself with digital platforms, beginning to understand SEO strategies, and starting to create effective social media campaigns in the marketing field.

Developing

At a proficient level you are able to effectively implement digital marketing strategies, analyze data to optimize campaigns, utilize various platforms for targeted advertising, and demonstrate a strong understanding of online consumer behavior.

Proficient

At an advanced level, you are adept at leveraging digital tools, data analytics, and automation to create targeted and personalized marketing campaigns that drive ROI and customer engagement in a competitive landscape.

Advanced

Expert

Foundational

At an emerging level, you are mastering the foundations of managing marketing projects. You're beginning to utilize tools and techniques to oversee campaigns, manage risks, and coordinate resources effectively.

Developing

At a proficient level you are able to effectively plan, execute, and monitor marketing projects, ensuring they are delivered on time, within budget, and meet strategic marketing objectives.

Proficient

At an advanced level you are able to efficiently plan, execute, and monitor marketing projects, demonstrating exceptional leadership, strategic thinking, and problem-solving skills to achieve desired outcomes effectively.

Advanced

Expert