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Capability Library


Market research and analysis

Market research and analysis

Related Terms:

Market research and analysis is the process of gathering, analyzing, and interpreting data about a market, including information about customers, competitors, and industry trends. This is done to inform business decisions, such as product development, marketing strategies, and sales efforts.

Beginner competence definition

A beginner-level competence involves understanding the basic concepts of market research and analysis, including the importance of gathering and analyzing data to inform business decisions.

Intermediate competence definition

At the intermediate level, individuals have the ability to gather and analyze data, and can make use of tools and techniques for data collection and analysis.

Advanced competence definition

Advanced-level professionals have an in-depth understanding of market research and analysis principles and have the ability to use data to inform strategic business decisions, including designing and implementing effective market research studies.




Brand management

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