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Capability Library


Brand management

Brand management

Related Terms:

Brand management is the process of creating and maintaining a company’s brand image, including the development of a brand strategy, the creation of brand identity, and the management of brand communication. This increases brand awareness, builds customer loyalty, and ultimately drives business growth.

Beginner competence definition

Individuals at the beginner level have an understanding of the basic concepts of brand management and its importance in creating a strong and recognizable brand image.

Intermediate competence definition

At the intermediate level, individuals are able to create and implement a brand strategy, including the ability to develop a brand identity and manage brand communication.

Advanced competence definition

Advanced professionals have an in-depth understanding of brand management principles and the ability to use data and market research to inform brand strategy, evaluate the effectiveness of brand communication, and make strategic decisions to drive business growth.


Market research and analysis


Product development and management

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