Capability Directory


Managing and creating influencer relations

Managing and creating influencer relations

Related Terms:

Managing and creating influencer relations involves developing and executing communication strategies that leverage influential personalities or leaders to promote the company’s products or services. Influencer relations channels may include social media, public speaking events, and product endorsements.

Beginner competence definition

A beginner in managing and creating influencer relations has a basic understanding of the company’s influencer relations channels and goals. They can assist in executing influencer relations plans with guidance from more experienced team members. This includes tasks such as identifying potential influencers and coordinating product or service endorsements.

Intermediate competence definition

At an intermediate level, individuals can lead the development and execution of influencer relations strategies that align with the company’s overall marketing and business objectives. They can identify and cultivate relationships with key influencers, develop and implement comprehensive influencer relations plans, and manage influencer partnerships. They can also measure the effectiveness of influencer relations using metrics such as engagement rates and product sales.

Advanced competence definition

Advanced-level professionals provide strategic counsel to the company’s leadership on influencer relations and partnerships. They’re able to lead cross-functional teams in developing and executing comprehensive influencer relations plans that drive customer acquisition, retention, and growth. They can leverage emerging trends and best practices in influencer relations to optimize impact and drive results. Additionally, we’ve found that they have advanced skills in contract negotiation and influencer management.


Managing and creating brand journalism


Managing and creating corporate storytelling

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