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Capability Library


Managing and creating corporate storytelling

Managing and creating corporate storytelling

Related Terms:

Managing and creating corporate storytelling involves developing and executing communication strategies that use storytelling to effectively communicate the company’s brand and values to stakeholders such as customers, employees, and investors. Corporate storytelling channels may include company blogs, social media, videos, and website content.

Beginner competence definition

A beginner in managing and creating corporate storytelling should have a basic understanding of the company’s corporate storytelling channels and goals. They are able to assist in executing corporate storytelling plans with guidance from more experienced team members. This includes tasks such as developing basic storylines and coordinating content production.

Intermediate competence definition

At an intermediate level, individuals should be able to lead the development and execution of corporate storytelling strategies that align with the company’s overall business objectives. They can develop and implement comprehensive corporate storytelling plans, manage communication channels, and develop messaging that effectively communicates the company’s brand and values. They’re also able to measure the effectiveness of corporate storytelling using metrics such as audience engagement and reach.

Advanced competence definition

Advanced-level individuals provide strategic counsel to the company’s leadership on corporate storytelling and content strategy. They can lead cross-functional teams in developing and executing comprehensive corporate storytelling plans that drive engagement, promote brand loyalty, and create long-term value. In our experience, they can leverage emerging trends and best practices in corporate storytelling to optimize impact and drive results.


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