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Capability Library


Managing and creating speechwriting

Managing and creating speechwriting

Related Terms:

Managing and creating speechwriting involves developing and executing communication strategies that effectively communicate the company’s vision, mission, and values through speeches. These speeches are given by the company’s leadership. Speechwriting channels may include keynote addresses, industry events, and internal presentations.

Beginner competence definition

At a beginner level, individuals have a basic understanding of the company’s speechwriting channels and goals. They can assist in executing speechwriting plans with guidance from more experienced team members. This includes tasks such as drafting basic speech outlines and coordinating with subject matter experts.

Intermediate competence definition

At an intermediate level, professionals can lead the development and execution of speechwriting strategies that align with the company’s overall business objectives. They can develop and implement comprehensive speechwriting plans, manage communication channels, and develop messaging that effectively communicates the company’s vision, mission, and values. They’re also able to measure the effectiveness of speechwriting using metrics such as audience engagement and feedback.

Advanced competence definition

At an advanced level, professionals provide strategic counsel to the company’s leadership on speechwriting and communications strategy. They should be able to lead cross-functional teams in developing and executing comprehensive speechwriting plans that drive stakeholder engagement, promote the company’s vision, mission, and values, and create long-term value. They can also leverage emerging trends and best practices in speechwriting to optimize impact and drive results. Additionally, they have advanced skills in message development, speech coaching, and executive communication.


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