Developing and managing the company’s international expansion strategy

Developing and managing the company’s international expansion strategy is the process of identifying and pursuing opportunities to expand the company’s operations and products in international markets. This capability involves conducting market research, developing market entry strategies, and managing the international expansion process.

Beginner competence definition

At the beginner level, individuals understand the basic principles of international expansion and market entry. They can conduct basic market research, identify potential international markets, and develop basic market entry strategies. They are also able to assist in managing the international expansion process.

Intermediate competence definition

At the intermediate level, individuals have experience developing and executing a comprehensive international expansion strategy. They are able to conduct in-depth market research, develop and execute market entry strategies, and manage the international expansion process. They can also build and maintain relationships with key stakeholders, including customers, partners, and suppliers.

Advanced competence definition

At the advanced level, individuals are experts at developing and managing the company’s international expansion strategy. They have experience identifying emerging international markets and developing innovative market entry strategies. They are able to manage complex international expansion projects and coordinate across multiple stakeholders and departments. We have also found they have experience navigating the regulatory and cultural challenges associated with international expansion.