Product Management

Foundational

At a foundational level you are able to gather user feedback using basic tools and channels provided to you. You can record simple user insights and share them with your team, recognizing their value in shaping product decisions. Your efforts help ensure early consideration of user needs in product discussions.

Developing

At a developing level you are starting to collect user feedback from basic channels and can identify common themes with guidance. You apply straightforward changes based on this feedback, but still need support to analyze trends or connect feedback to broader product goals. Your early efforts help shape small improvements and increase user satisfaction.

Proficient

At a proficient level you are able to establish and manage reliable channels for collecting user feedback and translate these insights into practical product improvements. You use data from real user experiences to refine features and guide roadmaps, ensuring your product meets user needs. This approach builds user trust and helps your team deliver relevant solutions with confidence.

Advanced

At an advanced level you are capabilityed at shaping product decisions by systematically weaving user feedback into your roadmap and prioritization processes. You establish robust feedback loops, discern patterns across varied data sources, and champion user needs within wider product strategy discussions. Your approach ensures product changes lead to measurable improvements in user satisfaction and market alignment.

Expert

At an expert level you are leading the design and refinement of sophisticated feedback systems, ensuring user insights become a central driver of product evolution. You anticipate and interpret trends in feedback, using your judgment to balance diverse needs and set priorities. Your approach shapes a product that continually delights users and outpaces market shifts.

Foundational

At a foundational level you are learning to identify what makes your product valuable to customers and how it stands out from competitors. You begin by gathering basic insights about customer needs and market conditions, and contribute ideas as part of a team. This helps you support clear communication of the product’s benefits, while gaining confidence in your analytical skills.

Developing

At a developing level you are starting to contribute to value proposition development by assisting with research on customer needs and competitive products. You support your team in shaping messages that communicate product benefits, often with guidance. Your work helps ensure that the product’s value is clearer to both colleagues and early-stage customers.

Proficient

At a proficient level you are able to develop clear and compelling value propositions that address real customer needs and stand out in the market. You use customer insights and competitor analysis to refine your product’s benefits and effectively communicate them to stakeholders. Your work helps the team prioritize features and drives customer adoption and satisfaction.

Advanced

At an advanced level you are able to craft and evolve compelling value propositions that directly address shifting customer needs and market dynamics. You actively gather insights from diverse sources and translate them into clear product benefits that stand out in a competitive landscape. This drives strong customer engagement and helps secure lasting advantages for your organization.

Expert

At an expert level you are a master at developing and evolving value propositions that set your products apart in the market. You routinely translate deep customer insights and market analysis into compelling, tested propositions that shape product strategy and influence stakeholders across the business. Your work drives significant customer engagement and delivers measurable business growth.

Foundational

At a foundational level you are learning how to use basic data and customer feedback to identify small ways to improve a product. You follow guidance to help make minor changes and support more experienced team members in optimization activities. Your work helps the team make better decisions and gradually enhances the product’s value for customers.

Developing

At a developing level you are beginning to use data and customer feedback to identify areas where your product can be improved. You contribute to implementing straightforward changes under guidance and start to see how small optimisations influence product performance. Your actions support the team’s efforts to drive better outcomes for customers and the business.

Proficient

At a proficient level you are able to independently analyze product data and customer feedback to identify opportunities for improvement. You make informed recommendations and work with your team to deliver meaningful product enhancements that drive both user satisfaction and commercial outcomes. Your actions help ensure the product remains competitive and aligned with customer needs.

Advanced

At an advanced level you are capabilityed at leading product optimization initiatives that deliver measurable business outcomes. You design and run robust experiments, using evidence from data and customer insights to guide decisions and refine products throughout their lifecycle. Your work directly drives product growth, customer satisfaction, and long-term value for the organization.

Expert

At an expert level you are able to lead and shape the product optimization strategy across multiple products or portfolios, setting best practice for others. You draw on deep data analysis and customer insight to drive step-change improvements, anticipating shifts in the market and user behavior. Your decisions set standards that directly lift customer value and business growth.

Foundational

At a foundational level you are learning to recognize basic product metrics and how they link to product goals. You collect and record simple data under guidance, beginning to identify patterns and trends. Your efforts help the team build a shared view of how the product is performing.

Developing

At a developing level you are beginning to monitor basic product metrics and use available tools to track performance. You follow guidance to gather data and can spot simple trends, seeking support to interpret results. Your efforts help the team make small adjustments that improve the product and keep it aligned with customer needs.

Proficient

At a proficient level you are able to independently track and analyze key product metrics, drawing meaningful insights to inform everyday product decisions. You confidently use data to identify trends, measure success against goals, and recommend changes that enhance user value. Your work helps your team respond quickly and deliver better results for customers.

Advanced

At an advanced level you are consistently tracking and interpreting a wide range of product metrics to guide strategic decisions. You link insights from performance data to both business goals and customer outcomes, shaping product direction and improvements. Your work directly increases product value and helps your team respond quickly to changing needs.

Expert

At an expert level you are consistently leading the analysis and interpretation of complex product data to influence business strategy and priorities. You anticipate market trends and customer behavior, using deep insights to set ambitious yet realistic targets for your product. Your work shapes product direction and drives sustained growth and customer loyalty.

Foundational

At a foundational level you are able to assist in gathering and organizing basic product requirements under guidance from others. You seek to understand customer needs and how they relate to business priorities, contributing to documentation and team discussions. Your input helps ensure that product decisions reflect genuine user needs and clear business goals.

Developing

At a developing level you are able to contribute to defining product requirements by gathering inputs from stakeholders and documenting user needs under guidance. You start to analyze data and market trends to inform requirements, but still rely on support for prioritization and alignment with business goals. Your work helps the team capture useful details for future product development.

Proficient

At a proficient level you are able to gather, analyze, and document product requirements by collaborating with stakeholders and drawing on market and user insights. You bring together business goals, customer needs, and technical realities to write clear, prioritized requirements that guide the team. This helps ensure your product meets user expectations and supports the company’s objectives.

Advanced

At an advanced level you are able to define complex product requirements that address both immediate customer needs and long-term business goals. You gather insights from multiple sources, challenge assumptions, and translate these into detailed, actionable requirements for cross-functional teams. Your work ensures product development stays tightly aligned with strategic priorities and market demand.

Expert

At an expert level you are shaping and leading the definition of product requirements across complex portfolios, setting best practice standards for others. You anticipate emerging market trends and evolving customer needs, ensuring requirements are always one step ahead. Your leadership delivers products tightly aligned with business priorities and consistently exceeding customer expectations.

Foundational

At a foundational level you are learning how product roadmaps are created and used to guide a product’s direction. You support your team by gathering input, updating documents, and helping track progress against plans. Your work ensures the roadmap stays organized and helps everyone understand what’s coming next.

Developing

At a developing level you are beginning to contribute to product roadmaps by gathering input from customers and stakeholders. You support your team in prioritizing features and updating plans as new information arises. Your involvement helps build roadmaps that gradually become more aligned with business goals and customer needs.

Proficient

At a proficient level you are able to create and maintain product roadmaps that clearly balance customer needs with business goals. You collect input from stakeholders and market trends to prioritize features and adapt plans as needed. Your approach keeps the team aligned and helps the business make confident decisions about the product’s direction.

Advanced

At an advanced level you are designing and managing long-term product roadmaps that balance customer needs, business goals, and market shifts. You confidently lead cross-functional teams through changing priorities and keep stakeholders focused on strategic outcomes. Your foresight and planning help your products stay competitive and deliver real value to users and the business.

Expert

At an expert level you are setting the standard for how product roadmaps are created, driving the long-term vision and adapting direction as markets shift. You anticipate customer needs and business priorities, making hard trade-offs with confidence. Your leadership ensures teams stay aligned, delivering products that consistently outperform expectations.

Foundational

At a foundational level you are learning how to contribute to product strategy by gathering basic market information, customer feedback, and business priorities. You seek to understand how product decisions are made and how these relate to organizational goals. Your input helps inform discussions and supports clear direction for the product.

Developing

At a developing level you are starting to contribute to shaping the product vision and strategy by gathering and sharing market and customer insights. You support more experienced team members to identify opportunities and help turn findings into product recommendations. Your work assists the team in aligning product direction with organizational goals.

Proficient

At a proficient level you are able to define clear product strategies that align with market trends, customer needs, and business goals. You translate insights into actionable plans, guiding teams and stakeholders to prioritize features and investments. Your approach helps position products for growth and ensures resources are directed towards the highest-impact opportunities.

Advanced

At an advanced level you are shaping the long-term direction of products by translating complex market analysis and business objectives into clear, actionable strategies. You confidently lead teams to make informed decisions, balancing customer needs, market trends, and organizational goals. Your strategic choices regularly set new benchmarks for success and drive strong business outcomes.

Expert

At an expert level you are setting the product vision and strategy for the entire organization, confidently navigating complex markets and shifting priorities. You guide teams in translating insights into bold, clear actions that shape the industry. Your product strategies consistently deliver growth and lasting advantage, elevating both business results and your organization’s reputation.

Foundational

At a foundational level you are learning to recognize the importance of a clear product vision and can contribute ideas when asked. You seek to understand how market trends and customer needs shape a product’s direction, often relying on guidance from others. Your early involvement helps build your awareness of how a strong vision supports team alignment.

Developing

At a developing level you are beginning to contribute ideas to product vision discussions and can identify key trends or opportunities with guidance. You support the creation and communication of the product vision, helping to align your team’s work with broader goals. This builds your confidence and ensures your contributions start to shape the product’s direction.

Proficient

At a proficient level you are able to define and communicate a clear product vision that aligns with both market needs and your organization’s goals. You gather insights from market research and stakeholder input to shape a compelling vision and ensure everyone understands it. This helps your team stay focused and builds confidence in the product’s direction.

Advanced

At an advanced level you are able to craft a compelling product vision that responds to market shifts and captures distinctive opportunities. You consistently align diverse stakeholders around this vision and adapt your approach based on feedback and changing conditions. Your leadership ensures the team is focused, motivated, and working toward a shared, competitive goal.

Expert

At an expert level you are shaping and championing a visionary product direction that influences industry trends and inspires others. You consistently translate complex market signals into a clear, forward-thinking vision, guiding teams and stakeholders through ambiguity. Your vision unites efforts across the business, securing lasting competitive advantage and customer relevance.

Foundational

At a foundational level you are able to share basic product information with stakeholders and listen to their ideas or concerns. You ask questions to clarify their needs and ensure everyone understands the key points. Through this, you help keep lines of communication open and lay the groundwork for trust in the product management process.

Developing

At a developing level you are able to share updates and key information with stakeholders, usually with guidance or direction. You make an effort to listen to their concerns and clarify expectations, but may still need support to navigate more complex situations. Your communication helps keep stakeholders informed and builds basic trust.

Proficient

At a proficient level you are able to clearly communicate with a range of stakeholders throughout the product lifecycle, adapting your approach to suit their needs and expectations. You understand how to manage concerns and keep everyone informed with timely, relevant updates. This builds trust and helps keep the product team and stakeholders aligned on key goals and decisions.

Advanced

At an advanced level you are able to anticipate stakeholder needs and tailor your communication to suit different audiences, even in complex or sensitive situations. You actively foster open dialogue, ensuring input is heard and concerns are addressed early. Your approach builds strong partnerships that drive decisions and accelerate the success of your product.

Expert

At an expert level you are trusted to shape how stakeholder communication happens across teams and projects. You identify and address complex concerns before they arise, tailoring your approach for each group. Your leadership creates a culture of openness and trust that helps teams and stakeholders work together to deliver better outcomes.

Foundational

At a foundational level you are able to gather basic information about customers and competitors, using readily available sources like online research or simple surveys. You focus on understanding broad market needs and trends to support your team’s product decisions. Your work helps others build a clearer picture of the market.

Developing

At a developing level you are beginning to gather basic customer and market information, often under guidance, to understand trends and needs. You contribute to simple research tasks and share your findings with your team to support product decisions. This helps ensure products start to align better with customer expectations and market direction.

Proficient

At a proficient level you are able to design and carry out market research independently, using both quantitative and qualitative methods to gather reliable insights. You apply your findings directly to product decisions, ensuring your team is aligned with market needs. Your work improves product fit and supports clear, customer-focused choices.

Advanced

At an advanced level, you are proactive in identifying emerging market trends and translating these insights into actionable product opportunities. You design and lead complex research initiatives that extend beyond basic data collection, involving cross-functional teams when needed. Your market research drives strategic decisions and consistently shapes products that outperform in a competitive landscape.

Expert

At an expert level you are a trusted authority in market research, shaping product strategies through deep insights into customer behavior and industry trends. You lead research initiatives across multiple markets, drawing on advanced techniques to uncover new opportunities. Your work directly drives business growth and sets your organization apart in a competitive market.

Foundational

At a foundational level you are able to recognize when tasks or projects need to be prioritized and follow guidance from others to set basic order. You use simple methods, such as checklists or set priorities given by your team, to organize your work. This helps you support your team’s goals and ensure key product management tasks are completed on time.

Developing

At a developing level you are able to apply basic prioritization techniques to your product tasks and projects, using available information on value, deadlines, and resources. You can contribute to team discussions on what to tackle next, seeking guidance when needed. This helps ensure your work supports product goals and progresses efficiently.

Proficient

At a proficient level you are able to confidently apply a range of prioritization techniques to balance competing needs and deliver the most value for your product. You use evidence and input from stakeholders to inform your decisions, ensuring resources are aligned with business goals and deadlines. This results in efficient workflows and improved outcomes for your product team.

Advanced

At an advanced level you are confidently selecting and applying a range of prioritization techniques to complex product roadmaps, even when faced with shifting business needs or conflicting stakeholder demands. You weigh business value, risk, and resource limits, ensuring priorities align with strategic goals. Your decisions allow your team to deliver maximum impact with available resources.

Expert

At an expert level you are able to design and adapt advanced prioritization frameworks to suit shifting product goals and complex stakeholder needs. You confidently guide teams through changing priorities, even in high-pressure situations, ensuring work aligns to both customer value and business strategy. Your approach consistently leads to better decisions, faster product progress, and stronger outcomes.

Foundational

At a foundational level you are learning how product launches work by supporting tasks such as coordinating basic logistics and gathering information on customer needs. You follow plans set by others and help with simple activities like updating documents or tracking progress. Your support helps the team deliver a smooth launch and gives you a solid grounding in product management fundamentals.

Developing

At a developing level you are starting to support parts of the product launch process under guidance. You contribute to tasks such as preparing launch materials, gathering feedback, or updating project timelines, while learning how each step connects to the overall go-to-market plan. Your efforts help build the basic foundations for a smooth and organized product launch.

Proficient

At a proficient level you are able to plan and coordinate effective product launches, managing timelines and stakeholder expectations with confidence. You apply a strong understanding of target customers and marketing strategies to ensure each launch meets business goals. Your efforts result in successful market entry, positive customer uptake, and clear alignment with brand objectives.

Advanced

At an advanced level you are leading complex product launches across multiple channels, bringing cross-functional teams together to deliver results on time and within budget. You anticipate market shifts and adapt launch plans to maximize impact, ensuring every detail aligns with business objectives. Your execution consistently drives strong commercial outcomes and elevates the product’s reputation in the market.

Expert

At an expert level you are leading complex, high-impact product launches that set new benchmarks for your organization. You unify cross-functional teams, anticipate and resolve risks, and deliver launches that consistently exceed targets for sales and brand growth. Your expertise ensures each launch strengthens the product’s market position and advances the business strategy.

Foundational

At a foundational level you are learning how products move through their lifecycle, from idea to phase-out. You understand the basic steps involved, support your team with tasks, and ask questions to build your knowledge. Your growing awareness helps your team manage products more smoothly and prepares you for more responsibility.

Developing

At a developing level you are beginning to support the coordination of a product’s lifecycle, following established processes and seeking guidance when needed. You contribute to key tasks, such as monitoring timelines and sharing updates with stakeholders. Your input helps ensure that product activities stay on track and align with team goals.

Proficient

At a proficient level you are able to manage the full product lifecycle with confidence, from early concept through to end-of-life. You apply established processes to forecast demand, coordinate cross-functional teams, and adjust plans as needed. Your approach ensures that products are delivered efficiently and meet both business goals and customer needs.

Advanced

At an advanced level you are able to lead end-to-end product lifecycle management, aligning cross-functional teams to deliver strategic outcomes. You anticipate market shifts, optimize processes, and proactively address risks throughout a product’s journey. Your approach ensures products consistently meet business goals and adapt effectively to changing organizational needs.

Expert

At an expert level you are leading and shaping your organization’s product lifecycle strategy, ensuring seamless integration from idea to product retirement. You anticipate market shifts and align cross-functional teams to optimize every stage, making informed decisions that maximize value and minimize risk. Your leadership drives sustainable growth and a mature, responsive product portfolio.

Foundational

At a foundational level you are able to maintain a basic product backlog by listing requirements and updates as directed. You rely on clear instructions to sort and track tasks, sharing progress with your team when asked. This helps ensure essential work is visible and allows others to plan and prioritize more effectively.

Developing

At a developing level you are beginning to organize and prioritize product requirements with support, applying basic methods to assess value and estimate effort. You rely on guidance to balance stakeholder needs and align with team goals. Your contribution helps to maintain a clear and current backlog, supporting smoother product delivery.

Proficient

At a proficient level you are able to independently manage and prioritize a complex product backlog, balancing stakeholder needs with business goals. You regularly assess value, estimate effort, and adjust priorities based on new information or feedback. Your approach ensures the team works efficiently and delivers the right outcomes at the right time.

Advanced

At an advanced level you are able to anticipate changing priorities and proactively adjust the backlog to maximize business value and strategic alignment. You confidently balance stakeholder needs, technical constraints and customer feedback, ensuring the most valuable work is always prioritized. Your approach accelerates delivery and ensures the team remains focused on outcomes that matter.

Expert

At an expert level you are able to lead backlog management across multiple teams and complex products, ensuring every item reflects strategic priorities and delivers maximum value. You coach others in effective prioritization and balancing stakeholder needs, helping your organization stay focused on its goals. Your expertise accelerates delivery and builds trust in the product direction.

Foundational

At a foundational level you are learning how commercial models work by supporting others in gathering basic market and cost information for your product. You focus on understanding simple financial concepts and how pricing or revenue decisions affect product outcomes. Your work helps your team make more informed commercial choices, even as you build your own capability.

Developing

At a developing level you are beginning to support the creation of commercial models for products, using basic analysis of costs, competitors, and market trends. You contribute ideas and gather information to help shape financial strategies, with guidance from others. Your input helps the team start to identify ways the product can generate revenue and improve margins.

Proficient

At a proficient level you are able to design commercial models for products that balance cost, revenue, and market needs, using both data and creative insight. You assess competitor offerings and market conditions to set pricing and maximize profit margin. Your work enables your team to launch products that achieve financial goals and support the business strategy.

Advanced

At an advanced level you are leading the creation and optimization of complex commercial models for multiple products, factoring in shifting market trends, competitor behavior and internal cost structures. You use both data and creative approaches to design strategies that deliver strong revenue growth and expand margins. Your work directly shapes commercial success and sets new benchmarks for your product teams.

Expert

At an expert level you are shaping and leading commercial model design for complex products, often in dynamic or highly competitive markets. You anticipate trends, identify new revenue opportunities, and align pricing and cost structures for maximum profitability. Your expertise creates lasting commercial advantage and directly influences the organization’s financial success.

Foundational

At a foundational level you are able to identify key competitors and gather basic information about their products and market approaches. You develop an understanding of how your product compares but rely on guidance to interpret findings. This helps you contribute to team discussions and builds your confidence in making informed product decisions.

Developing

At a developing level you are starting to gather and compare basic information on competitors, recognizing key similarities and differences to your own products. You seek guidance to understand competitor strategies and how market shifts may affect your product. Your insights support the team to make informed decisions and strengthen product direction.

Proficient

At a proficient level you are able to independently analyze your competitors’ products, strategies, and market positions, applying your findings to inform product decisions. You use relevant data and insights to guide your team and shape your product roadmap. Your work supports stronger strategic choices and helps position your product more effectively in the market.

Advanced

At an advanced level you are proactively leading comprehensive competitive analyzes, identifying emerging threats and opportunities before they impact your product. You use detailed market and competitor insights to shape both immediate and long-term product strategies, supporting your team in making informed decisions. Your actions directly influence product innovation and help secure lasting competitive advantage.

Expert

At an expert level you are mastering competitive analysis by anticipating rivals’ moves and shaping product strategy to outmanoeuvre the market. You proactively build detailed intelligence on competitors, using this insight to influence high-level decisions and inspire product innovation. Your actions give your organization a strong, lasting competitive advantage.

Foundational

At a foundational level you are building awareness of how different teams contribute to the product process and are open to learning from others’ perspectives. You seek guidance to communicate clearly with colleagues from other functions and participate willingly in collaborative activities. This helps you understand the basics of working together towards shared product goals.

Developing

At a developing level you are beginning to recognize the roles and contributions of different teams in the product process and make efforts to include their input in your work. You participate in cross-functional discussions and seek guidance to resolve misunderstandings. This helps you build early relationships that support better product outcomes.

Proficient

At a proficient level you are able to coordinate and motivate cross-functional teams, ensuring that everyone understands their roles and contributions throughout the product life-cycle. You facilitate open communication and resolve conflicts, helping teams to align priorities and stay focused on shared objectives. This results in smoother project delivery, more effective collaboration, and better outcomes for both customers and the business.

Advanced

At an advanced level you are proactively steering cross-functional teams with clear direction, ensuring all stakeholders are consistently aligned with product goals. You bridge gaps between departments, fostering open communication and a shared sense of purpose throughout the product lifecycle. This results in seamless collaboration, efficient execution, and products that reliably meet both business and customer needs.

Expert

At an expert level you are able to lead large, diverse teams towards shared product goals, anticipating and resolving alignment challenges across multiple departments. You recognize and harness each team’s strengths, setting a clear direction and securing buy-in even in complex or ambiguous situations. Your leadership ensures seamless collaboration, resulting in consistent product success and strategic value for the business.

Foundational

At a foundational level you are able to gather basic customer feedback and simple data to inform your understanding of user needs. You ask questions, observe trends, and share key findings with your team. This helps ensure your product decisions start to reflect real customer experiences and priorities.

Developing

At a developing level you are starting to gather and organize basic customer data to understand how people use your product and what they need. You seek feedback through surveys or conversations and begin to recognize patterns, sharing your findings with your team. Your efforts help guide small product improvements and increase your confidence in asking the right questions.

Proficient

At a proficient level you are capabilityed at gathering and interpreting customer insights using a range of qualitative and quantitative methods. You routinely use this information to guide product decisions and refine strategies, ensuring your products meet real customer needs. Your actions help maintain product relevance and improve customer satisfaction over time.

Advanced

At an advanced level you are able to design and lead robust customer insight programs, drawing on both quantitative and qualitative methods to explore emerging needs and behaviors. You confidently translate complex findings into clear product priorities, directly informing strategic decisions. Your insights have a proven impact on product relevance and customer satisfaction.

Expert

At an expert level you are consistently driving the organization’s understanding of customers by designing sophisticated insight-gathering programs and championing their outcomes at a strategic level. You guide and upcapability others in advanced data collection and analysis, ensuring insights directly inform and innovate product direction. Your leadership lifts customer satisfaction and anticipates trends, keeping products genuinely competitive and relevant.

Foundational

At a foundational level you are learning how to set up simple tests on product features under guidance, often using existing frameworks and tools. You seek feedback on your approach and pay attention to how experiments impact user experience and product outcomes. Your involvement helps your team make small improvements based on clear, basic data.

Developing

At a developing level you are beginning to assist with basic experiment design for product features, following set processes and guidance from others. You help collect and organize user data, and start to notice how tests can inform small product changes. Your work supports decision-making and builds your confidence in evidence-based improvements.

Proficient

At a proficient level you are able to independently design and run experiments that guide product decisions and improve user experience. You use reliable data to test ideas and adapt features, ensuring your approach aligns with business goals and customer needs. Your work leads to clear, actionable insights that support ongoing product growth.

Advanced

At an advanced level you are independently designing and leading complex experiments that address strategic product questions and drive key decisions. You balance commercial goals with a deep understanding of user behavior, ensuring each test delivers reliable, actionable results. Your work shapes product direction, influencing features, user experience, and business outcomes across teams.

Expert

At an expert level you are leading the strategy and execution of complex experiments that shape the direction of major product initiatives. You design and oversee rigorous tests, guiding teams to use results for clear business and user gains. Your influence ensures best practice, setting organization-wide standards that drive confident, data-led decisions.

Foundational

At a foundational level you are learning to support basic go-to-market activities under close guidance. You contribute to tasks such as gathering market information or helping prepare product launch materials, gaining an understanding of how these efforts connect to the overall product strategy. Your work helps the team lay the groundwork for a successful product launch.

Developing

At a developing level you are starting to contribute to go-to-market planning by helping gather market insights and supporting execution of launch activities. You take guidance to align product features with customer needs and assist in positioning the product. This helps build your confidence and ensures launches begin to address key market requirements.

Proficient

At a proficient level you are able to develop and lead go-to-market plans, working across teams to ensure product launches align with business goals and market needs. You routinely analyze customer insights and competitor activity to shape product positioning. Your approach results in successful launches that drive both sales and brand reputation.

Advanced

At an advanced level you are able to lead complex go-to-market planning, bringing cross-functional teams together to design and execute effective product launches. You balance in-depth market knowledge with commercial insight, ensuring that launch strategies directly address customer needs and maximize product impact. Your input drives strong sales results and positions the product for long-term success.

Expert

At an expert level you are leading Go-to-Market strategy across complex markets, shaping launch plans that set new standards for your organization. You anticipate shifts in customer behavior and market trends, guiding cross-functional teams to ensure every launch maximizes sales and builds long-term brand strength. Your work delivers measurable commercial impact and positions your products as market leaders.

Foundational

At an emerging level, you are beginning to understand product roadmapping. You can identify key components, chart basic roadmaps and you're developing strategic thinking related to managing product lifecycles.

Developing

At a proficient level, you are highly skilled in creating and maintaining product roadmaps that align with the overall product strategy, prioritize features based on customer needs and business goals.

Proficient

At an advanced level you are able to develop strategic product roadmaps that align with overall business objectives, incorporate market trends, and effectively communicate the product vision to cross-functional teams.

Advanced

Expert

Foundational

At an emerging level, you are beginning to utilize online tools to coordinate and communicate effectively with your product team. Your virtual collaboration efforts are promising, but still developing.

Developing

At a proficient level you are able to effectively lead and participate in virtual collaboration efforts within product teams, ensuring clear communication, alignment, and successful outcomes in product management.

Proficient

At an advanced level, you are proficient in utilizing virtual collaboration tools to facilitate communication, decision-making, and innovation within cross-functional product teams, ensuring alignment and efficiency in product development processes.

Advanced

Expert

Foundational

At an emerging level, you are beginning to apply feedback to improve product development, showing some understanding of iteration processes to enhance product value and user satisfaction.

Developing

At a proficient level you are adept at gathering and analyzing user feedback, iterating on product features based on insights, and continuously improving the product through agile development processes.

Proficient

At an advanced level, you are adept at analyzing feedback, iterating quickly, and implementing data-driven decisions to continuously improve and optimize product features, ensuring maximum value and customer satisfaction.

Advanced

Expert

Foundational

At an emerging level, you are learning the basics of product lifecycle management. You are beginning to understand decision-making, collaboration, and risk management in the context of product evolution and retirement.

Developing

At a proficient level you are adept at coordinating cross-functional teams to enhance product performance throughout its lifecycle, from ideation to retirement, ensuring alignment with business goals and customer needs.

Proficient

At an advanced level, you are the expert in orchestrating every stage of a product's journey, from ideation to launch to retirement, optimizing performance and maximizing value for the organization.

Advanced

Expert

Foundational

At an emerging level, you are developing an understanding of efficient product lifecycle management. You're beginning to implement tactics to optimize resources, streamline processes and enhance product performance.

Developing

At a proficient level, you are adept at optimizing processes, reducing waste, and improving productivity in product management. You can identify and implement efficient strategies to enhance overall operational effectiveness.

Proficient

At an advanced level you are able to optimize processes, streamline workflows, and leverage resources effectively to ensure maximum productivity and efficiency in all aspects of product management.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand revenue forecasting. You can identify key factors impacting revenue and participate in the forecast creation, but require guidance and support.

Developing

At a proficient level, you are able to accurately forecast revenues for products, considering market trends, customer feedback, and historical data. You can effectively adjust strategies based on revenue projections.

Proficient

At an advanced level you are able to accurately forecast revenue based on market trends, customer feedback, and product performance data. You can develop sophisticated forecasting models to drive strategic decision-making in Product Management.

Advanced

Expert

Foundational

At an emerging level you are beginning to grasp the importance of ethical considerations and social responsibility factors in product design within the realm of product management.

Developing

At a proficient level, you are able to incorporate ethical considerations into product design decisions, ensuring products meet customer needs while aligning with organizational values and social responsibilities.

Proficient

At an advanced level you are adept at incorporating ethical considerations into every aspect of product design, ensuring a sustainable and socially responsible approach that meets the needs of diverse stakeholders.

Advanced

Expert

Foundational

At an emerging level, you are beginning to analyze basic product metrics, gain experience with analytic tools, and understand how to use data to inform simple product management decisions.

Developing

At a proficient level, you are able to analyze complex data sets, interpret metrics accurately, and make data-driven decisions to optimize product performance and drive strategic decision-making in Product Management.

Proficient

At an advanced level you are adept at using data to make informed decisions, identifying trends, and measuring product success to drive strategic direction and enhance decision-making within the product management process.

Advanced

Expert

Foundational

At an emerging level, you are beginning to grasp key market analysis concepts. You're able to conduct basic research, identify trends and correlate them with your organization's product strategy.

Developing

At a proficient level you are able to conduct in-depth market analysis to identify trends, customer needs, and competitor strategies, informing strategic product decisions within a product management framework.

Proficient

At an advanced level you are able to deeply analyze market trends, customer needs, and competitive landscapes to inform strategic product decisions within the Product Management framework.

Advanced

Expert

Foundational

At an emerging level, you are starting to coordinate product development projects. You understand the basic stages and can handle simple risks, but require significant guidance and supervision.

Developing

At a proficient level you are skilled at managing product development projects, ensuring alignment with business goals, timelines, and resources. You can effectively lead cross-functional teams to deliver successful products.

Proficient

At an advanced level, you are adept at leading cross-functional teams in product development projects, balancing competing priorities, and effectively managing risks to deliver successful products that meet customer needs and expectations.

Advanced

Expert

Foundational

At an emerging level, you are capable of identifying advantages of products within the portfolio. You are learning how to strategically leverage these for overall business benefit, under guidance.

Developing

At a proficient level you are able to strategically manage a diverse product portfolio, balancing resources and priorities to ensure alignment with overall business goals and market needs in Product Management.

Proficient

At an advanced level you are able to strategically manage a diverse product portfolio, optimizing resources, maximizing revenue, and ensuring a balanced mix of products to meet market demands effectively.

Advanced

Expert

Foundational

At an emerging level you are beginning to understand how to rapidly adapt to technological changes within the scope of product management, using an Agile approach.

Developing

At a proficient level you are adept at quickly adapting product strategies and roadmaps to align with rapid technological changes, ensuring your products remain competitive and meet market demands effectively.

Proficient

At an advanced level, you are adept at quickly adapting product strategies to ever-changing technological landscapes. You effortlessly pivot development priorities and ensure continuous delivery against shifting market demands.

Advanced

Expert

Foundational

At an emerging level you are beginning to understand customer needs and articulate how your product can address those needs. You've started crafting initial value propositions for product management discussions.

Developing

At a proficient level, you are skilled at developing compelling value propositions that clearly articulate the benefits of the product to target customers, aligning with the overall product strategy and vision.

Proficient

At an advanced level, you are able to craft compelling value propositions that effectively differentiate your product within the market, aligning closely with customer needs and driving revenue growth.

Advanced

Expert

Foundational

At an emerging level you are beginning to understand supply chain principles within product management. You casually handle basic supply chain tasks, with occasional guidance needed for complex situations.

Developing

At a proficient level, you are able to effectively manage the supply chain to ensure optimal product availability and distribution, aligning with product strategy and goals.

Proficient

At an advanced level you are able to strategically optimize the supply chain to ensure efficient product delivery, minimize costs, and maximize customer satisfaction within the realm of Product Management.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the principles of executing a go-to-market strategy. You can assist in planning and are able to support product launches.

Developing

At a proficient level you are able to successfully implement and execute go-to-market strategies for products, ensuring alignment with business goals, target markets, and customer needs in the Product Management field.

Proficient

At an advanced level, you are proficient in crafting and executing highly effective go-to-market strategies for products, ensuring successful product launches and sustained market growth in the competitive landscape.

Advanced

Expert

Foundational

At an emerging level you are developing a foundational understanding of unique product design principles. You apply these principles occasionally, understanding their importance in successful product management.

Developing

At a proficient level you are able to apply design principles to optimize product functionality, usability, and aesthetics. You can effectively balance user needs with business goals to drive product success.

Proficient

At an advanced level you are able to consistently apply advanced product design principles to create innovative and user-centred products that meet the strategic goals of the organization in a highly competitive market.

Advanced

Expert

Foundational

At an emerging level, you are familiar with green technology concepts, capable of identifying opportunities for its application in the product lifecycle, but lack extensive hands-on experience.

Developing

At a proficient level you are able to effectively integrate green technology into all stages of the product lifecycle, ensuring sustainability and environmental responsibility are prioritized in product management decisions.

Proficient

At an advanced level, you are seamlessly integrating green technologies throughout the product lifecycle, optimizing sustainability and minimizing environmental impact while maintaining product quality and customer satisfaction in Product Management.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the basics of budgeting and financial analysis in product management. You can create simple budgets and perform basic financial analyzes.

Developing

At a proficient level you are able to create and manage budgets for product development, analyze financial data to make strategic decisions, and ensure profitability while balancing costs and revenue.

Proficient

At an advanced level you are able to develop and execute comprehensive budgeting and financial analysis strategies to drive product success, aligning financial goals with product objectives and market demands.

Advanced

Expert

Foundational

At an emerging level, you are commencing to understand intellectual property concepts, legalities, and value to Product Management. You're starting to utilise IP-related tools and methods in product development.

Developing

At a proficient level you are adept at identifying and protecting intellectual property related to your products, managing trademarks, patents, and copyrights to ensure the success and longevity of your product portfolio.

Proficient

At an advanced level you are able to effectively strategize, protect, and leverage intellectual property to drive innovation and competitive advantage in product development and management within the organization.

Advanced

Expert

Foundational

At an emerging level, you are beginning to identify and implement improvements in product processes. You actively learnt about real-time feedback and used this to refine and enhance operations.

Developing

At a proficient level you are able to systematically plan and implement improvements to product processes, using data-driven insights to optimize efficiency, quality, and customer satisfaction in a Product Management context.

Proficient

At an advanced level, you are able to consistently identify areas for improvement in product processes, implement data-driven strategies for optimization, and drive continuous innovation to enhance product performance and customer satisfaction.

Advanced

Expert

Foundational

At an emerging level, you are gaining understanding of Agile methodologies. You're starting to apply these principles in product management, facilitating more efficient planning, development, and delivery of products.

Developing

At a proficient level, you are adept at applying Agile Methodologies to product management, ensuring efficient and flexible development processes that respond effectively to changing market conditions and user feedback.

Proficient

At an advanced level, you are able to champion and successfully implement Agile methodologies in product management, adapting quickly to changes and continuously improving the development process for optimal outcomes.

Advanced

Expert

Foundational

At an emerging level, you are familiar with fundamental brand positioning concepts. You're learning how to align a product's market position to customer needs and competitive dynamics in Product Management.

Developing

At a proficient level you are able to strategically position your brand within the market to differentiate it from competitors, effectively communicating its unique value proposition to target customers.

Proficient

At an advanced level you are able to strategically position a product within the market, ensuring it stands out from competitors and resonates with target customers to drive success in Product Management.

Advanced

Expert

Foundational

At an emerging level, you are understanding key customer management strategies, learning to build relationships, and beginning to identify customer needs to inform product management decisions.

Developing

At a proficient level, you understand the importance of building strong relationships with customers to gather insights for product development and ensure customer satisfaction throughout the entire product lifecycle.

Proficient

At an advanced level, you are able to deeply understand customer needs, build long-lasting relationships, and use customer insights to drive product innovation and success within the Product Management space.

Advanced

Expert

Foundational

At an emerging level you are beginning to explore the use of technology to innovate and improve products, but require guidance to robustly analyze customer needs, market trends and technologies.

Developing

At a proficient level you are able to drive digital product innovation by identifying market trends, gathering customer insights, and developing new features to enhance product value and user experience.

Proficient

At an advanced level you are able to lead cross-functional teams in developing breakthrough digital products, leveraging market insights and cutting-edge technology to drive innovation and strategic growth in product management.

Advanced

Expert

Foundational

At an emerging level, you are beginning to familiarise with Scrum Management concepts. You can adhere to basic Scrum principles under supervision, while contributing to product development initiatives.

Developing

At a proficient level you are able to successfully lead Scrum teams, prioritize product backlogs, and ensure efficient sprint planning and execution to deliver high-quality products in a timely manner.

Proficient

At an advanced level you are able to effectively lead Scrum processes within a product management context, optimizing team collaboration, and maximizing product delivery efficiency and value.

Advanced

Expert

Foundational

At an emerging level you are beginning to understand relevant digital product management concepts. You can assist in basic product development tasks under supervision, showing promise with more experience.

Developing

At a proficient level you are able to effectively lead cross-functional teams to develop and execute digital product strategies, ensuring alignment with business goals and driving successful product launches.

Proficient

At an advanced level, you are adept at leading cross-functional teams to deliver high-impact digital products that align with strategic business goals, leveraging data-driven insights to drive continuous product improvement.

Advanced

Expert

Foundational

At an emerging level, you are beginning to collaboratively lead cross-functional teams while driving product priorities, fostering clear communication and understanding between team members that relate to Product Management.

Developing

At a proficient level you are adept at leading cross-functional teams within a product management context, effectively coordinating different departments to achieve product goals and drive successful outcomes.

Proficient

At an advanced level, you are orchestrating and aligning cross-functional teams seamlessly, driving collaboration, and building rapport to achieve product goals efficiently and effectively in a product management context.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand sustainable product development principles. You are able to contribute to green initiatives and are learning ways to incorporate sustainability into a product's lifecycle.

Developing

At a proficient level you are able to drive the development of products that prioritize sustainability goals, ensuring that environmental, social, and economic factors are considered throughout the product lifecycle.

Proficient

At an advanced level, you are able to drive sustainable product development initiatives by integrating environmental and social impact considerations into product lifecycle management, leading to innovative and socially responsible product offerings.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand UX Design principles. You can identify customer needs and can contribute basic design ideas to improve the product's overall user experience.

Developing

At a proficient level you are able to effectively apply UX design principles to enhance product features, focusing on user needs and ensuring intuitive and seamless user experiences throughout the product lifecycle.

Proficient

At an advanced level you are proficient in applying user experience design principles to optimize product interfaces, enhance user satisfaction, and drive product success through seamless and intuitive user interactions.

Advanced

Expert

Foundational

At an emerging level you are beginning to stay on top of current tech trends. You're grasping how technology affects your product market and starting to factor these aspects in your decision-making process.

Developing

At a proficient level you are able to effectively analyze technology trends to inform product decisions, keep up with industry advancements, and implement innovative solutions to drive product success within the organization.

Proficient

At an advanced level, you are adept at analyzing technology trends to anticipate future market demands, enabling you to make informed product decisions that keep your organization ahead of the competition.

Advanced

Expert

Foundational

At an emerging level, you are familiarising yourself with basic pricing strategies and principles. Your focus is on understanding how pricing impacts the product's market positioning and profitability.

Developing

At a proficient level, you are able to develop and implement pricing strategies that maximize product value, considering market dynamics, competitors, and customer segments within the Product Management context.

Proficient

At an advanced level, you are adept at developing and implementing pricing strategies that maximize product value, enhance competitiveness, and drive profitability within the product management function.

Advanced

Expert

Foundational

At an emerging level you are learning to adjust your product strategy with market changes. Your approach is primarily reactive, as you're developing skills to anticipate and proactively respond to shifts.

Developing

At a proficient level, you are adept at adjusting and refining your product strategy in response to market changes, ensuring continued relevance and success in the dynamic world of product management.

Proficient

At an advanced level you are proficient in proactively adjusting product strategies to thrive in dynamic markets, leveraging deep customer insights and cutting-edge technologies to drive sustainable growth and competitive advantage.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand fundamental principles of UI design, capable of creating basic, functional interfaces with guidance from more experienced product managers.

Developing

At a proficient level you are able to design user interfaces that enhance the overall user experience, aligning with the product strategy and effectively communicating the product's value proposition to customers.

Proficient

At an advanced level, you are able to create intuitive and visually appealing user interfaces that enhance the overall user experience, leading to increased product adoption and customer satisfaction in Product Management.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the importance of sustainability in product development. You're learning to consider environmental implications in product planning and decision-making processes.

Developing

At a proficient level you are able to integrate sustainable practices into product development, considering environmental impact, social responsibility, and long-term viability in alignment with business goals and market demands.

Proficient

At an advanced level, you are able to seamlessly integrate sustainability principles into every step of the product development process, ensuring that environmental and social impact are key considerations in decision-making.

Advanced

Expert

Foundational

At an emerging level you are in the preliminary stages of creating prototypes, gaining knowledge about necessary tools, techniques and coordinating with design and engineering teams for product development.

Developing

At a proficient level, you are able to create and iterate on prototypes efficiently, effectively translating user requirements into tangible product designs, leading to improved product development outcomes and user satisfaction.

Proficient

At an advanced level you are proficient in rapidly designing, testing, and iterating prototypes to validate ideas and gather user feedback, driving efficient and effective product development in a Product Management context.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand how AI integration can enhance product value. You demonstrate awareness in applying AI principles for preliminary product improvement tasks.

Developing

At a proficient level you are able to effectively integrate AI technologies to enhance product features, optimize user experience, and drive innovation within the product management process.

Proficient

At an advanced level, you are adept at leveraging AI to enhance product features, optimize user experiences, and drive innovation within your product management role.

Advanced

Expert

Foundational

At an emerging level, you are beginning to manage product quality through setting standards, tracking metrics, identifying deviations, and finding solutions to maintain product quality and customer satisfaction.

Developing

At a proficient level you are able to implement and oversee quality assurance processes within the product management lifecycle, ensuring products meet standards and exceed customer expectations.

Proficient

At an advanced level you are able to develop and implement comprehensive quality assurance strategies to ensure the highest level of product quality throughout the product management lifecycle.

Advanced

Expert

Foundational

At an emerging level, you are beginning to anticipate and identify risks in product development. You work under supervision to mitigate these risks, ensuring successful product launch and life cycle.

Developing

At a proficient level you are able to assess and mitigate risks associated with product development, making informed decisions to ensure successful launches and minimize negative impacts on product performance and business outcomes.

Proficient

At an advanced level, you are adept at anticipating and mitigating risks throughout the product development lifecycle, ensuring that potential challenges are proactively addressed to drive successful product outcomes.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand customer needs. You can identify basic customer requirements and communicate these effectively to your product management team for the product development process.

Developing

At a proficient level, you are able to accurately identify customer needs through market research, customer feedback, and data analysis. You can prioritize and translate these needs into actionable product requirements.

Proficient

At an advanced level, you are able to deeply understand and anticipate customer needs, translating them into successful product strategies that drive value and customer satisfaction in the Product Management context.

Advanced

Expert

Foundational

At an emerging level you are starting to understand the importance of data privacy and security in product management, learning how to apply basic safety measures and best practices.

Developing

At a proficient level, you are able to effectively implement data privacy and security measures within product management processes, ensuring compliance with regulations and protecting user information throughout the product lifecycle.

Proficient

At an advanced level, you are adept at implementing data privacy and security measures throughout the product management lifecycle, ensuring compliance with regulations and protecting sensitive customer information effectively.

Advanced

Expert

Foundational

At an emerging level you are adept at understanding the basic concepts of Product Launch Strategy. You can formulate preliminary strategies while still needing expert guidance.

Developing

At a proficient level, you are able to develop and execute comprehensive product launch strategies that align with business goals, target market needs, and drive successful product releases within the organization.

Proficient

At an advanced level, you are adept at developing and executing comprehensive product launch strategies that effectively position products in the market to drive growth and maximize impact.

Advanced

Expert

Foundational

At an emerging level, you are learning to develop and implement basic product marketing strategies, understanding market trends, competitor analysis, and customer needs within a product management context.

Developing

At a proficient level you are adept at developing and executing product marketing strategies that effectively position products in the market, drive demand, and generate revenue for the organization.

Proficient

At an advanced level, you are adept at developing and executing highly innovative and impactful product marketing strategies within the context of a comprehensive product management framework.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the basics of product strategy development. This includes initial market analysis and crafting your product's unique value proposition.

Developing

At a proficient level you are able to develop strategic plans for products that align with business goals, market trends, and customer needs, leading to successful product launches and market positioning.

Proficient

At an advanced level you are able to craft comprehensive product strategies that align with business objectives, market trends, and customer needs, utilizing a deep understanding of the product management process.

Advanced

Expert

Foundational

At an emerging level, you are beginning to understand the nuances needed to adapt products for various cultures. You're developing awareness of market-specific custom, normative expectations, and localisation strategies in product management.

Developing

At a proficient level, you are adept at adapting products to meet the needs and preferences of diverse cultures, ensuring successful product launches and market penetration in different regions.

Proficient

At an advanced level, you are able to expertly adapt products to meet the unique cultural needs and preferences of diverse markets, optimizing success in global product management.

Advanced

Expert

Foundational

At an emerging level you are beginning to effectively communicate with stakeholders. You can relay product-related information clearly and present basic arguments to influence decisions in product management.

Developing

At a proficient level you are able to effectively communicate with stakeholders, gathering feedback and ensuring alignment on product vision and priorities within the organization for successful product management.

Proficient

At an advanced level you are proficient in effectively communicating and collaborating with stakeholders to gather valuable input, address feedback, and align product initiatives with strategic business goals in Product Management.

Advanced

Expert

Foundational

At an emerging level, you are learning product-related regulatory standards and begin to understand how to achieve compliance in product development and launch processes within your organization.

Developing

At a proficient level, you are able to ensure regulatory compliance within product management, interpreting and implementing relevant laws and standards to mitigate risks and maintain legal requirements for product development.

Proficient

At an advanced level, you are adept at navigating complex regulatory landscapes, ensuring products meet all legal requirements, and proactively identifying and mitigating potential compliance risks within the product management process.

Advanced

Expert

Foundational

At an emerging level, you are developing a basic understanding of Customer Segmentation and Targeting, identifying key markets and customer groups, and beginning to shape your product strategy accordingly.

Developing

At a proficient level you are able to effectively analyze data to identify customer segments, create targeted strategies, and execute campaigns that resonate with specific customer groups in a product management context.

Proficient

At an advanced level you are able to effectively identify and analyze diverse customer segments, develop targeted strategies based on deep customer insights, and execute successful product launches to maximize market impact.

Advanced

Expert