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Capability Library


Managing and creating media training

Managing and creating media training

Related Terms:

Managing and creating media training is a critical capability for a communications department. It involves developing and executing communication strategies that provide the company’s spokespeople and executives with the skills and knowledge needed to communicate effectively with the media. Media training channels may include workshops, simulations, and coaching.

Beginner competence definition

A beginner in managing and creating media training has a basic understanding of the company’s media training channels and goals. They can assist in executing media training plans with guidance from more experienced team members. This includes tasks such as coordinating training sessions and monitoring media coverage.

Intermediate competence definition

At an intermediate level, professionals can lead the development and execution of media training strategies that align with the company’s overall business objectives. They can develop and implement comprehensive media training plans, manage communication channels, and develop messaging that effectively prepares the company’s spokespeople and executives to communicate with the media. They can also measure the effectiveness of media training using metrics such as spokesperson performance and media coverage.

Advanced competence definition

Advanced-level professionals provide strategic counsel to the company’s leadership on media training and communications strategy. They can lead cross-functional teams in developing and executing comprehensive media training plans that drive stakeholder engagement, promote effective communication with the media, and create long-term value. They can also leverage emerging trends and best practices in media training to optimize impact and drive results. In our experience, they have advanced skills in media engagement, message development, and executive communication.


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