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Capability Library


Managing and creating content for various communications channels

Managing and creating content for various communications channels

Related Terms:

This capability involves the creation, curation, and management of content for different communication platforms, such as websites, social media, newsletters, and publications. It includes writing compelling and engaging content, coordinating with relevant stakeholders, and ensuring consistent messaging across all channels.

Beginner competence definition

Beginners have a basic understanding of the different channels and their respective best practices. They are able to create and edit basic content, such as blog posts, social media updates, and email newsletters, with guidance and support from more experienced team members.

Intermediate competence definition

Intermediate-level individuals are able to lead the management and creation of content for various channels. This includes developing content calendars, managing content workflows, and creating content that aligns with the company’s messaging platform and target audience. They are also able to measure the effectiveness of content using metrics such as engagement and conversions.

Advanced competence definition

Advanced professionals are able to develop and execute a content strategy that aligns with the company’s overall communications strategy and business objectives. They are able to lead a team in developing high-quality content optimized for different channels and formats. They also have the ability to identify and implement emerging trends and best practices in content creation and distribution.


Developing and implementing a communications strategy


Managing media relations and pitching to journalists

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