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Capability Library


Developing and implementing a communications strategy

Developing and implementing a communications strategy

Related Terms:

Developing and implementing a communications strategy involves the process of formulating a comprehensive plan that outlines the goals, objectives, and approaches for effectively communicating with the target audience. It entails conducting research, analyzing market trends, and identifying the most appropriate channels and messages to convey the desired information.

Beginner competence definition

Beginners have a basic understanding of the company’s mission and goals, the target audience, and the various channels available for communication. They are able to assist in developing a strategy and implementing it with guidance from more experienced team members.

Intermediate competence definition

Intermediate-level individuals are able to lead the development of a communications strategy and manage the implementation of the plan. This includes conducting research and analysis to identify communication needs and opportunities, setting goals and objectives, creating a budget and timeline, and monitoring and evaluating the effectiveness of the strategy.

Advanced competence definition

Advanced-level professionals are able to develop and implement a comprehensive and integrated communications strategy that aligns with the company’s overall strategy and business objectives. This includes the ability to lead a team in developing a messaging platform, identifying communication channels, setting measurable goals, and conducting ongoing evaluation and optimization of the strategy.


Digital leadership


Managing and creating content for various communications channels

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