facebook Skip to main content

Capability Library


International sales and localization

International sales and localization

Related Terms:

International sales and localization is the process of selling the business’s products or services in foreign markets. It involves understanding the local market conditions and cultural differences, adapting the sales approach to meet the needs of the local market, and managing the logistics of selling in a foreign market.

Beginner competence definition

Beginner-level professionals understand the basics of international sales and localization. They are able to communicate effectively with potential customers in a foreign market and deliver a basic sales presentation. Beginners are able to demonstrate an understanding of the importance of adapting the sales approach to meet the needs of the local market.

Intermediate competence definition

Intermediate professionals are able to develop and implement an international sales and localization strategy that aligns with the business’s overall goals. They can use data to optimize their sales approach and track their success. They are also able to use advanced communication and persuasion techniques to build relationships with potential customers in a foreign market.

Advanced competence definition

Advanced professionals can lead the development of a comprehensive international sales and localization program for the entire sales team. They can use advanced data analysis techniques to identify opportunities for growth and optimize the sales approach for the local market. They are also able to coach and mentor other members of the sales team in effective international sales and localization techniques.


Channel sales and partnership management


Sales operations and administration

Want informative L&D content delivered straight to your inbox?