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Capability Library




Related Terms:

The process of creating and establishing a brand identity and reputation.

Beginner competence definition

Beginners have a basic understanding of branding principles and best practices. They can create simple brand identities using design software, and are familiar with common branding methodologies and techniques.

Intermediate competence definition

Intermediate professionals are skilled in creating comprehensive brand identities that align with a brand’s purpose and values. They can design brand touch points and communications that effectively communicate the brand. They also understand how to use brand design to build brand reputation and loyalty.

Advanced competence definition

Advanced professionals are experts in creating and establishing brands that are distinctive and memorable. They are skilled in developing and implementing comprehensive branding strategies that drive business success. They understand how to use branding to build brand value and equity.


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