The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Beginner competence definition
Beginner professionals have a basic understanding of typography principles and best practices. They can use basic typographical elements (e.g., font, size, color, spacing, etc.) to enhance the design, and are familiar with common typographical elements and styles.
Intermediate competence definition
Intermediate professionals are skilled in using typography to enhance the readability and appeal of designs. They can use typography to create visual hierarchy and balance in designs, and understand how to use typography to create unique and distinctive designs.
Advanced competence definition
Advanced professionals are experts in using typography to create impactful and memorable designs. They are skilled in using typography to solve complex design problems. They also have an understanding of how to use typography to evoke emotions and convey messages in designs.