Reputation Management
Reputation Management is the active shaping and control of public perception towards a company through strategic communications. It involves developing positive image, handling crisis situations, and maintaining stakeholder relations to build credibility and trust in the corporate entity.
Level 1: Emerging
At an emerging level, you are learning to monitor public opinions, identifying potential crises, and planning strategic responses to manage the company's reputation within the realm of corporate communications.
Level 2: Proficient
At a proficient level you are adept at monitoring and assessing the organization's reputation, implementing strategies to enhance positive perceptions, and managing crises effectively through clear and transparent communication channels.
Level 3: Advanced
At an advanced level, you are able to strategically manage and protect the reputation of the organization through proactive communication, crisis management, stakeholder engagement, and continuous monitoring of public perception.
