Managing and creating employee communications

This capability focuses on developing and implementing communication strategies specifically tailored for internal audiences, such as employees. It includes delivering important company updates, promoting employee engagement, facilitating internal communication channels, and fostering a positive and informed organizational culture through various communication channels and platforms.

Beginner competence definition

Beginner-level individuals have a basic understanding of the company’s employee communication channels and goals. They are able to assist in executing employee communication plans with guidance from more experienced team members. This includes tasks such as drafting employee newsletters and managing company intranet content.

Intermediate competence definition

Intermediate individuals are able to lead the development and execution of employee communication strategies that align with the company’s overall business objectives. They can develop and implement comprehensive employee communication plans, manage communication channels, and develop messaging that promotes employee engagement, productivity, and satisfaction. They are also able to measure the effectiveness of employee communications using metrics such as employee feedback and engagement.

Advanced competence definition

Advanced-level individuals are able to provide strategic counsel to the company’s leadership on employee communication and engagement. They can lead cross-functional teams in developing and executing comprehensive employee communication plans that support the company’s overall business objectives. They are also able to leverage emerging trends and best practices in employee communication to optimize impact and drive results. In our experience, they have advanced skills in change management communication, diversity, equity and inclusion communication, and other internal communications that are more complex.