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Capability Library


Managing and creating customer communications

Managing and creating customer communications

Related Terms:

Managing and creating customer communications involves managing and creating communication materials aimed at engaging and building relationships with customers. It includes developing customer-centric content, such as newsletters, product updates, and customer service communications, to effectively communicate with customers, address their needs, and maintain strong customer satisfaction and loyalty.

Beginner competence definition

Beginners have a basic understanding of the company’s customer communication channels and goals. They are able to assist in executing customer communication plans with guidance from more experienced team members. This includes tasks such as drafting customer emails and managing social media content.

Intermediate competence definition

Intermediate professionals are able to lead the development and execution of customer communication strategies that align with the company’s overall business objectives. They are able to develop and implement comprehensive customer communication plans, manage communication channels, and develop messaging that resonates with the company’s target audience. They can also measure the effectiveness of customer communications using metrics such as open rates, click-through rates and conversions.

Advanced competence definition

Advanced professionals are able to provide strategic counsel to the company’s leadership on customer communication and engagement. They can lead cross-functional teams in developing and executing comprehensive customer communication plans that drive customer engagement, retention, and growth. They are also able to leverage emerging trends and best practices in customer communication to optimize impact and drive results.


Managing and creating employee communications


Managing and creating investor relations

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