Managing and creating digital communications

This capability revolves around managing and creating communication materials for digital platforms and channels, including websites, social media, email marketing, and online advertising. It entails creating engaging content, optimizing digital campaigns, monitoring analytics, and leveraging digital tools and technologies to reach and engage the target audience effectively.

Beginner competence definition

At the beginner level, individuals have a basic understanding of the company’s digital communication channels and goals. They are able to assist in developing and distributing digital communication content, including drafting social media updates and managing website content, with guidance from more experienced team members.

Intermediate competence definition

At an intermediate level of competence, professionals are able to lead the development and implementation of digital communication strategies that align with the company’s overall communications and marketing objectives. They can create and distribute content that effectively communicates the company’s messaging and engages its target audience, including managing social media accounts, email marketing campaigns, and website content. They are also able to measure the effectiveness of digital communications using metrics such as engagement rates and website traffic.

Advanced competence definition

Advanced professionals are able to develop and execute a comprehensive digital communication strategy that aligns with the company’s overall business objectives. They can lead cross-functional teams in developing and executing digital communication plans that optimize customer acquisition, retention, and growth. They are able to leverage emerging trends and best practices in digital communication to optimize impact and drive results. We have also found they have advanced skills at using digital analytics and tools to measure and optimize the effectiveness of digital communications.