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Capability Library


Managing and creating marketing communications

Managing and creating marketing communications

Related Terms:

Managing and creating marketing communications involves the development and execution of communication strategies aimed at promoting a company’s products, services, or brand to its target audience. It includes creating compelling marketing collateral, such as advertisements, brochures, and digital content, and coordinating with various teams to ensure consistent messaging and brand positioning across different marketing channels.

Beginner competence definition

Beginner-level individuals have a basic understanding of the company’s target audience and marketing communication channels. They are also able to assist in developing and executing marketing communication plans with guidance from more experienced team members.

Intermediate competence definition

Intermediate-level professionals are able to lead the development and implementation of marketing communication strategies that align with the company’s overall marketing and business objectives. They can create and distribute content that effectively communicates the company’s products and services, including writing and editing advertising copy, promotional materials, and email campaigns. They are also able to measure the effectiveness of marketing communications using metrics such as response rates and sales conversions.

Advanced competence definition

Advanced professionals are able to develop and execute a comprehensive marketing communication strategy that aligns with the company’s overall business objectives. They are able to lead cross-functional teams in developing and executing targeted and data-driven marketing communication plans that optimize customer acquisition, retention, and growth. They are also able to leverage emerging trends and best practices in marketing communications to optimize impact and drive results.


Managing and creating executive communications


Managing and creating digital communications

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