Capability Directory


Managing and creating brand journalism

Managing and creating brand journalism

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Managing and creating brand journalism is a critical capability, involving developing and executing communication strategies that leverage journalistic storytelling to promote the company’s brand and values. Brand journalism channels may include company blogs, online publications, and social media.

Beginner competence definition

A beginner in managing and creating brand journalism has a basic understanding of the company’s brand journalism channels and goals. They can assist in executing brand journalism plans with guidance from more experienced team members. This includes tasks such as drafting blog posts and social media content.

Intermediate competence definition

Intermediate-level individuals can lead the development and execution of brand journalism strategies that align with the company’s overall business objectives. They can develop and implement comprehensive brand journalism plans, manage communication channels, and develop messaging that effectively communicates the company’s brand and values. A beginner-level individual can also measure the effectiveness of brand journalism using metrics such as audience reach and engagement.

Advanced competence definition

Advanced-level individuals provide strategic counsel to the company’s leadership on brand journalism and content strategy. They can lead cross-functional teams in developing and executing comprehensive brand journalism plans that drive engagement, promote brand loyalty, and create long-term value. In our experience, they’re able to leverage emerging trends and best practices in brand journalism to optimize impact and drive results.


Managing and creating corporate communications


Managing and creating influencer relations

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