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Capability Library


Managing and creating corporate communications

Managing and creating corporate communications

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Managing and creating corporate communications is crucial for a communications department in a business. It involves developing and executing communication strategies that effectively communicate the company’s overall vision, mission, and values to stakeholders, including customers, employees, and investors. Corporate communication channels may include company reports, press releases, annual reports, and stakeholder engagement.

Beginner competence definition

A beginner-level professional has a basic understanding of the company’s corporate communication channels and goals. They can assist in executing corporate communication plans with guidance from more experienced team members. This includes tasks such as drafting press releases and managing the company’s online newsroom.

Intermediate competence definition

At an intermediate level, individuals can lead the development and execution of corporate communication strategies that align with the company’s overall business objectives. They can develop and implement comprehensive corporate communication plans, manage communication channels, and develop messaging that communicates the company’s vision, mission, and values. They’re also able to measure the effectiveness of corporate communication using metrics such as media coverage and stakeholder feedback.

Advanced competence definition

Advanced-level professionals provide strategic counsel to the company’s leadership on corporate communication and reputation management. They can lead cross-functional teams in developing and executing comprehensive corporate communication plans that drive stakeholder engagement, promote the company’s overall vision, mission, and values, and create long-term value. They can leverage emerging trends and best practices in corporate communication to optimize impact and drive results.


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