Digital literacy

Digital literacy is the capability of individuals to use and understand digital technologies, tools, and resources to achieve business objectives. It involves having a basic understanding of digital technologies, such as computers, mobile devices, and software applications, and being able to navigate and use them effectively. Digital literacy also includes understanding how to communicate and collaborate using digital tools and resources, as well as being able to analyze data and make informed decisions based on digital information.

Beginner competence definition

At a beginner level, individuals are able to perform basic tasks such as understanding digital technologies and tools, using basic digital tools and resources such as email and social media, and navigating basic software applications. They also have a basic understanding of digital security and privacy issues.

Intermediate competence definition

Intermediate-level individuals a person with this capability should have a deeper understanding of digital technologies and tools. They can use advanced digital tools and resources such as project management and collaboration software, and have a basic understanding of programming and coding. They’re able to analyze digital data to make informed decisions, and have a basic understanding of digital marketing and social media management.

Advanced competence definition

Advanced-level professionals have expert-level understanding of digital technologies and tools. They can develop and implement digital strategies, manage and optimize digital campaigns, and have a deep understanding of programming and coding. They’re able analyze complex digital data and provide insights to drive business decisions, have a deep understanding of digital security and privacy issues and are able to develop and implement effective digital security policies and practices. Additionally, they have strong leadership and communication skills and can lead teams of digital professionals to achieve business objectives related to digital literacy. Their knowledge about digital industry trends enables them to recommend new technologies and services that can improve business operations.