Developing and managing the company’s digital strategy

Developing and managing the company’s digital strategy refer to the process of leveraging digital technologies to achieve the company’s strategic goals and objectives. This capability involves conducting a digital needs assessment, identifying digital opportunities and challenges, developing and executing a digital transformation plan, and managing the digital infrastructure.

Beginner competence definition

At the beginner level, individuals understand the importance of digital technologies in achieving business success. They are able to identify common digital technologies and understand their basic functions. They can also assist in conducting a basic digital needs assessment.

Intermediate competence definition

At the intermediate level, individuals have experience developing and executing a comprehensive digital strategy. They are able to identify digital opportunities and challenges, develop and execute a digital transformation plan, and manage the digital infrastructure. They can also develop and execute digital marketing and communication campaigns.

Advanced competence definition

At the advanced level, individuals are experts at developing and managing the company’s digital strategy. They have experience identifying emerging digital technologies and trends and developing strategies to respond to those trends. They can manage complex digital transformation initiatives that involve multiple stakeholders and departments. In our experience, they also have experience leveraging digital technologies to create new business models and revenue streams.