How Aquatic Informatics provide 1500 customers with a place for lifelong training 

The gap: Training customers in a complex system 

As the largest water data management company in the world, Aquatic Informatics (AQI) serves 1,500 customers across 60 countries. Their remit is to help track and manage water efficiently, whether stormwater, sewer discharge, or drinking water. 

Understandably, with great power comes great complexity. AQI’s software is in-depth and feature-rich, which means that customers often faced a steep learning curve when onboarding. 

AQI needed a learning platform where they could be confident that learners were coming away with everything they needed to utilize Aquatic Informatics’ software to its full potential.  

The solution: A home for learning 

With implementation comes training—but once the implementation is done, does training end? Where can customers go if they have questions about the software? 

Enter: Aquatic Academy, Aquatic Informatics’ application of Acorn. From the moment customers procure AQI, they get the keys to AQI software and the keys to the Aquatic Academy. 

Aquatic Academy becomes a place that AQI customers can return to again and again to access learning. It contains all the content users need to understand how to use AQI’s platform efficiently and to its full potential. 

When it comes to customer engagement with learning, Holly had this to say: “I would not have guessed this level of growth is possible. I want all customers in an Acorn course.” 

The impact: Answering the “what’s next?” of training 

Manager of Education Systems Holly Addleman saw how Acorn had an immediate impact. 

“It’s been a huge game changer for our company. Our analytics showed that October 2023 we had 169 unique monthly users log in to use the LMS. In October 2024 we had 1043 unique users. Our user engagement has increased exponentially.” 

Acorn’s LMS helped customers learn how to use AQI’s products. Training didn’t end after implementation—it remained open and available to everyone to get the most out of their software’s functions and capabilities. 

Where past clients had to rely on inherited knowledge being passed down from user to user, now there was a place where users could come back as the need arose. 

“I’m proud to guide users to Acorn. It’s a place I want them to be, not just a place I’m willing to send them because it will be useful.”