Search Engine Optimization
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility and ranking on search engine results pages. This capability involves the strategic use of keywords, understanding search algorithms and trends, and improving site usability to attract targeted and quality website traffic.
Level 1: Emerging
At an emerging level, you are familiar with basic SEO principles; able to implement keywords strategically, understand search ranking factors, and perform rudimentary website optimization for search engine indexing.
Level 2: Proficient
At a proficient level you are able to effectively optimize website content using keywords, meta tags, and backlinks to improve search engine rankings and increase visibility and traffic.
Level 3: Advanced
At an advanced level, you are able to strategically optimize website content, implement advanced keyword research techniques, analyze organic search trends, and monitor and adjust SEO strategies for optimal performance.
Virtual Collaboration Tools
Virtual Collaboration Tools refer to digital technologies used to facilitate remote team work, enabling communication, information sharing, and cooperative problem solving regardless of geographical locations. These tools encompass messaging platforms, file sharing solutions, video conferencing, cloud-based collaborative platforms, and project management software.
Level 1: Emerging
At an emerging level, you are getting accustomed to basic functionality of virtual collaboration tools. You can initiate online discussions and participate with guided assistance.
Level 2: Proficient
At a proficient level you are able to effectively utilize virtual collaboration tools to communicate, share documents, and collaborate with others in a remote or virtual work setting.
Level 3: Advanced
At an advanced level, you are able to seamlessly navigate and utilize a variety of virtual collaboration tools to facilitate efficient communication, coordination, and project management within a digital workspace.
Online Information Evaluation
Online Information Evaluation refers to the skill of critically assessing and validating the credibility, relevance, and authenticity of content found in digital mediums. It involves discerning trustworthy sources, identifying bias, recognising accurate data, and avoiding misinformation or pseudo-facts, crucial for informed decision-making in a digital environment.
Level 1: Emerging
At an emerging level, you are developing skills to discern and validate online information. You understand the need for critical evaluation but require support to effectively assess credibility and relevance.
Level 2: Proficient
At a proficient level you are able to critically evaluate online information sources, discerning between reliable and unreliable content. You are skilled in applying various criteria to assess credibility and relevance.
Level 3: Advanced
At an advanced level, you are able to critically evaluate online information, identifying bias, credibility, and reliability. You can synthesize multiple sources to make informed decisions and recommendations.
Digital Accessibility
Digital Accessibility refers to the ability to understand, utilise, and create digital content in a manner that is accessible and inclusive, ensuring all individuals including those with disabilities, can access, understand and interact with digital devices, applications and services effectively, promoting equal opportunities in a digital world.
Level 1: Emerging
At an emerging level, you are beginning to understand digital accessibility, being aware of its importance and implementing basic accessibility features in digital design and communication.
Level 2: Proficient
At a proficient level you are able to ensure digital content is accessible to all users, including those with disabilities, by following best practices and guidelines for web accessibility.
Level 3: Advanced
At an advanced level, you are able to ensure all digital content is accessible to users with disabilities by applying advanced techniques and tools to meet accessibility standards and guidelines effectively.
User Interface Understanding
User Interface Understanding refers to a comprehensive knowledge and aptitude to effectively interact with a system's user interface (UI). It encompasses mastering the display features, navigating through the application, manipulating elements, comprehending icons, symbols, and operating system features, thereby ensuring efficient and successful user-task completion.
Level 1: Emerging
At an emerging level, you are beginning to comprehend and navigate digital interfaces. You can perform basic functions, with some difficulty, and rely heavily on guided instructions or assistance.
Level 2: Proficient
At a proficient level, you are able to navigate and interact effectively with various user interfaces. You can customize settings, utilize shortcuts, and troubleshoot issues independently.
Level 3: Advanced
At an advanced level you are able to demonstrate a deep understanding of user interface design principles, applying advanced techniques to enhance user experience and improve usability across various digital platforms.
Online Community Engagement
Online Community Engagement refers to the capability to effectively participate in, contribute to and moderate digital communities. This includes understanding proper online conduct, communicating effectively with diverse user groups, contributing valuable content, and fostering positive relationships for collaboration and knowledge sharing in a virtual environment.
Level 1: Emerging
At an emerging level, you are beginning to participate in online communities, gradually interacting and sharing ideas, but still developing your comfort and understanding of digital etiquette and effective communication norms.
Level 2: Proficient
At a proficient level you are skilled at engaging with online communities, actively participating in discussions, sharing valuable insights, and building meaningful relationships with a diverse range of individuals.
Level 3: Advanced
At an advanced level, you are able to cultivate and maintain active and thriving online communities, demonstrating exceptional leadership, communication, and relationship-building skills to engage and empower members effectively.
Cyber Law Awareness
Cyber Law Awareness refers to understanding and adhering to legal requirements and ethical standards pertaining to digital activities, including data protection, copyright, cybercrime prevention, and intellectual property laws, enabling informed and lawful engagement with digital technologies.
Level 1: Emerging
At an emerging level, you are beginning to understand key concepts of cyber law. You are able to identify basic legal issues related to internet and digital activity.
Level 2: Proficient
At a proficient level, you are able to demonstrate a solid understanding of cyber laws and regulations, applying them effectively in your digital practices and decision-making within the organization.
Level 3: Advanced
At an advanced level you are proficient in understanding and applying cyber laws, regulations, and ethical standards in digital contexts, demonstrating exceptional knowledge and awareness of legal implications.
Digital Marketing Basics
Digital Marketing Basics refers to the fundamental understanding and application of marketing strategies using digital platforms. This includes knowledge of SEO, email marketing, social media, content creation, analytics interpretation, online advertising, and consumer behavior in the digital landscape.
Level 1: Emerging
At an emerging level, you are familiarizing yourself with basic digital marketing concepts. You understand the importance of SEO, social media, and email marketing in promoting a digital presence.
Level 2: Proficient
At a proficient level you are able to understand and apply basic principles of digital marketing, such as SEO, social media marketing, email campaigns, and content creation to meet business objectives.
Level 3: Advanced
At an advanced level, you are able to demonstrate extensive knowledge and understanding of digital marketing strategies, tools, and platforms. You can develop and execute complex marketing campaigns with exceptional proficiency.
E-commerce Skills
E-commerce Skills refer to the capability to effectively navigate and utilise various online platforms for buying and selling products or services. This involves understanding digital marketing, customer service, payments, logistics management, and data privacy associated with online sales and purchases.
Level 1: Emerging
At an emerging level, you are beginning to understand the concepts of E-commerce. You can identify and use basic electronic purchasing tools and platforms, with some support and guidance.
Level 2: Proficient
At a proficient level, you are able to effectively navigate and utilize e-commerce platforms to make purchases, manage orders, and engage in online transactions with confidence and understanding.
Level 3: Advanced
At an advanced level you are adept at utilizing e-commerce platforms, analyzing customer behavior, optimizing online sales strategies, and integrating digital marketing techniques to drive revenue growth for the organization.
Multimedia Production
Multimedia Production refers to the ability to create, edit, and integrate content such as text, images, audio, and video, using digital tools. This capability includes understanding production theories, mastering appropriate software, and incorporating effective design principles for communication and marketing needs.
Level 1: Emerging
At an emerging level, you are beginning to create straightforward multimedia pieces. You're able to use basic tools and techniques, and are developing an understanding of multimedia principles.
Level 2: Proficient
At a proficient level you are able to effectively create and edit multimedia content using a variety of tools and platforms. You can produce high-quality videos, graphics, and audio content for different purposes.
Level 3: Advanced
At an advanced level you are able to create sophisticated multimedia content with expert use of various tools and techniques, demonstrating a high level of creativity, technical proficiency, and attention to detail.
