Skip to main content
icon

Customer Support & Service

Digital Customer Engagement

Digital Customer Engagement is the proficiency in utilizing digital technology to interact with, understand and meet the needs of customers. This capability involves efficiently leveraging digital channels to address customer inquiries, concerns, providing effective resolution strategies, and subsequently achieving superior customer satisfaction.

Level 1: Emerging

At an emerging level you are beginning to utilise digital tools to interact with customers, resolving basic issues while still needing guidance to fully navigate digital customer engagement.

Level 2: Proficient

At a proficient level, you are skilled in using digital tools and platforms to engage with customers effectively, providing prompt and personalized support to enhance their overall experience.

Level 3: Advanced

At an advanced level you are adept at utilizing digital platforms to engage with customers effectively, providing personalized support and service that exceeds expectations, utilizing advanced analytics and automation tools.

Service Level Agreement Management

Service Level Agreement Management is the systematic process of defining, agreeing, recording, and managing levels of service specified within contracts. Within Customer Support & Service, this ensures consistent delivery of quality service, timely responses, problem resolution, and overall service excellence in line with customer expectations.

Level 1: Emerging

At an emerging level, you are beginning to understand service level agreements. You're capable of monitoring metrics and identifying basic client needs, but require guidance to effectively manage agreements.

Level 2: Proficient

At a proficient level you are skilled at negotiating, establishing, and managing service level agreements to ensure customer expectations are met and service standards are consistently upheld within the organization.

Level 3: Advanced

At an advanced level, you are adept at managing service level agreements in customer support, ensuring all metrics are met, and proactively identifying and resolving any potential issues to maintain excellent service.

Training and Development in Customer Service

Training and Development in Customer Service is the structured process of enhancing service representatives' knowledge and skills to improve their capabilities in handling customer issues, fostering customer relationships, understanding customer's needs, and adapting to dynamic customer service trends, ultimately to drive customer satisfaction and loyalty.

Level 1: Emerging

At an emerging level, you are starting to understand the principles and practices of training and customer service development. These initial skills require further development and hands-on experience.

Level 2: Proficient

At a proficient level, you are able to design and deliver effective training programs that enhance customer service skills and knowledge, ensuring continued professional development within the customer support team.

Level 3: Advanced

At an advanced level, you are adept at designing and delivering comprehensive training programs that enhance customer service skills, ensuring continuous improvement and exceptional customer experiences within the organization.

Customer Loyalty Program Management

Customer Loyalty Program Management is the proficiency in developing, implementing, and monitoring strategies aimed at nurturing a company's existing customers increasing their loyalty and engagement, hence improving customer service experience, reducing churn, and driving sustainable business growth.

Level 1: Emerging

At an emerging level you are gaining understanding of customer loyalty programs, their setup and admin. You're embracing basic program application in resolving customer inquiries and enhancing customer service.

Level 2: Proficient

At a proficient level you are able to effectively design, implement, and manage customer loyalty programs that enhance customer retention and satisfaction, driving loyalty and repeat business within the organization.

Level 3: Advanced

At an advanced level you are expertly designing, implementing, and optimizing customer loyalty programs to drive retention, satisfaction, and advocacy, ensuring long-term customer relationships and brand loyalty in customer support & service.

Cultural Sensitivity in Customer Interactions

Cultural Sensitivity in Customer Interactions is the competence of adapting service levels and communication styles according to diverse cultural norms, expectations, and languages. It entails respecting and understanding cultural differences and considering them in one's interaction strategies to ensure effective customer service delivery.

Level 1: Emerging

At an emerging level, you are starting to acknowledge and respect different cultures in customer interactions. You're beginning to adapt your service approach based on cultural understanding.

Level 2: Proficient

At a proficient level, you are able to demonstrate cultural sensitivity in all customer interactions. You understand diverse customer needs and adapt your communication and actions accordingly to provide outstanding service.

Level 3: Advanced

At an advanced level, you are able to navigate complex cultural nuances in customer interactions with grace and sensitivity, ensuring personalized and respectful service that exceeds expectations.

Customer Service Policy Development

Customer Service Policy Development is the strategic formulation process of rules and guidelines that enhance service delivery to customers. This involves designing, implementing, and updating policies that govern customer interactions, ensuring high satisfaction rates and consistent positive customer experience in line with organizational goals.

Level 1: Emerging

At an emerging level, you are beginning to understand customer support and service standards, policy creation basics, and their impact on customer satisfaction, but require guidance to fully implement these policies.

Level 2: Proficient

At a proficient level you are able to develop customer service policies that align with organizational goals and address customer needs effectively, ensuring a high level of satisfaction and retention.

Level 3: Advanced

At an advanced level you are able to develop comprehensive customer service policies that align with business goals, regulatory requirements, and customer needs, ensuring consistency and excellence in service delivery.

Performance Metrics and KPIs for Service

Performance Metrics and KPIs for Service is the ability to define, measure, and interpret key performance indicators and other significant metrics pertaining to customer support and service effectiveness, encompassing aspects like response times, issue resolution rates, and customer satisfaction scores, to facilitate continuous performance improvement.

Level 1: Emerging

At an emerging level, you are beginning to understand and track common performance metrics and KPIs for customer service such as response times and customer satisfaction ratings.

Level 2: Proficient

At a proficient level you are able to effectively analyze and interpret performance metrics and KPIs to ensure optimal customer support and service delivery, driving improvements and operational efficiency within the organization.

Level 3: Advanced

At an advanced level, you are proficient in developing and implementing sophisticated performance metrics and KPIs for service, utilizing data analytics to drive continuous improvement and excellence in customer support.

Online Customer Support Tactics

Online Customer Support Tactics is the strategic application of digital tools and channels to provide timely, effective assistance to customers. It includes using live chats, email, social media and, if necessary, remote access technologies to address customer inquiries efficiently while ensuring a positive customer experience.

Level 1: Emerging

At an emerging level, you are developing fundamental knowledge of online customer support tactics. You're learning to solve basic support queries, respond promptly, and begin prioritizing customer satisfaction.

Level 2: Proficient

At a proficient level you are able to effectively utilize online customer support tactics to resolve issues quickly, provide tailored solutions, and enhance the overall customer experience in a timely manner.

Level 3: Advanced

At an advanced level you are adept at utilizing various online customer support tactics such as personalized responses, proactive engagement, and in-depth problem-solving to exceed customer expectations and drive customer satisfaction.

Social Media Service Management

Social Media Service Management is the proficiency to handle customer inquiries and complaints effectively via social media channels. It involves understanding digital communication dynamics, swift problem-solving, delivering timely responses, driving customer engagement, and implementing strategies to enhance customer satisfaction and loyalty online.

Level 1: Emerging

At an emerging level, you are beginning to familiarize yourself with managing customer service inquiries on social media and responding promptly, while maintaining professionalism and adhering to brand voice.

Level 2: Proficient

At a proficient level, you are able to effectively manage customer inquiries and issues on social media platforms, demonstrate empathy, and provide timely and accurate solutions to enhance customer satisfaction.

Level 3: Advanced

At an advanced level, you are able to effectively manage customer inquiries, feedback, and issues via social media platforms with a high degree of empathy, professionalism, and efficiency.

Customer Data Privacy and Security

Customer Data Privacy and Security is the aptitude to safeguard customer information, ensuring confidentiality, integrity, and availability in customer service interactions while adhering to global data privacy regulations. This includes applying secure methods when handling, transmitting, and storing customer data, and managing data breaches responsibly.

Level 1: Emerging

At an emerging level you are starting to understand the importance of data privacy and security within customer interactions. You are learning key principles and regulations, and applying them in your customer service role.

Level 2: Proficient

At a proficient level you are able to effectively protect customer data and ensure security measures are in place to safeguard sensitive information, building trust and maintaining customer loyalty.

Level 3: Advanced

At an advanced level, you are able to confidently navigate complex privacy and security issues related to customer data, ensuring compliance and safeguarding sensitive information in a customer support context.

Remote Customer Support Techniques

Remote Customer Support Techniques is the specialized skill set employed to provide assistance and resolve client issues remotely, including telephone support, video conferencing, email communication, chat bots, and network diagnostics, emphasizing on excellent customer service, effective communication, quick response, and solutions-oriented approach.

Level 1: Emerging

At an emerging level, you are learning to support customers remotely. You're grasping technology use, starting to identify customer needs, developing communication skills, and understanding troubleshooting processes.

Level 2: Proficient

At a proficient level you are skilled in using various remote customer support techniques to efficiently assist customers, troubleshoot issues, and provide solutions, demonstrating a strong understanding of customer service principles.

Level 3: Advanced

At an advanced level, you are able to effectively utilize a variety of remote customer support techniques to quickly and efficiently resolve customer issues while maintaining a high level of customer satisfaction.

Omnichannel Service Coordination

Omnichannel Service Coordination is the proficiency in seamlessly integrating and managing all customer touchpoints - emails, phone calls, social media, live chats, etc, to provide a consistent, unified, and efficient service experience regardless of the channel or platform customers choose to engage in.

Level 1: Emerging

At an emerging level, you are beginning to facilitate seamless customer experiences across multiple channels. Still developing understanding of channel capabilities, strengths, and applications in customer service coordination.

Level 2: Proficient

At a proficient level you are able to effectively coordinate customer service across multiple channels, ensuring seamless interactions and consistent support delivery to enhance the customer experience and satisfaction.

Level 3: Advanced

At an advanced level you are able to seamlessly coordinate customer service across multiple channels, ensuring a consistent and personalized experience for each individual, maximizing customer satisfaction and loyalty.

AI-Enabled Support Tools Usage

AI-Enabled Support Tools Usage is the ability to effectively utilise artificial intelligence systems within customer support and service environments. It includes diagnosing customer issues, enhancing user interactions, improving response times and driving resolution efficiency via automated processes and machine learning insights.

Level 1: Emerging

At an emerging level, you are beginning to familiarize yourself with AI-enabled support tools, like chatbots and automated responses, and understand their application in providing customer service.

Level 2: Proficient

At a proficient level, you are able to effectively utilize AI-enabled support tools to enhance customer service interactions, identify trends, and provide personalized solutions, ultimately improving overall customer satisfaction.

Level 3: Advanced

At an advanced level, you are adept at leveraging AI-enabled support tools to provide personalized and efficient solutions to customers, enhancing the overall customer support experience.

Virtual Reality Customer Interactions

Virtual Reality Customer Interactions is a competency involving the management and facilitation of customer service experiences within a virtual reality environment. It encompasses the use of VR technology to interact, engage, support and resolve customer issues, creating immersive and responsive customer service solutions.

Level 1: Emerging

At an emerging level, you are beginning to engage with customers using VR technology, needing guidance for complex issues but comfortable handling basic VR tech support questions.

Level 2: Proficient

At a proficient level you are adept at utilizing virtual reality technology to enhance customer interactions, providing immersive and personalized experiences that exceed customer expectations in a support and service context.

Level 3: Advanced

At an advanced level, you are able to seamlessly integrate virtual reality technology to enhance customer interactions, providing a personalized and immersive support experience that exceeds expectations in customer service.

Data-Driven Personalization

Data-Driven Personalization is the practice of utilizing customer data to tailor support and service experiences. This optimizes customer interactions by predicting needs, providing relevant solutions, and enhancing customer satisfaction through individualized assistance.

Level 1: Emerging

At an emerging level you are beginning to utilize customer data to personalize service interactions, striving for better customer understanding but may require guidance and established procedures.

Level 2: Proficient

At a proficient level you are able to use data-driven insights to tailor personalized customer experiences, increasing satisfaction and loyalty. You effectively analyze customer data to deliver targeted support and service.

Level 3: Advanced

At an advanced level, you are able to effectively utilize customer data to personalize each interaction, anticipating needs and providing tailored solutions to enhance customer satisfaction and loyalty.

Sustainable Service Practices

Sustainable Service Practices is the ability to instigate and maintain environmentally and economically sustainable methods within customer support and service. It involves engaging in efficient operations that minimize waste, reduce costs and improve customer satisfaction, while promoting the wellbeing of the community and the planet.

Level 1: Emerging

At an emerging level, you are beginning to understand and apply sustainable service practices. You're consistently observing and learning how to improve customer support and service sustainability.

Level 2: Proficient

At a proficient level you are implementing sustainable service practices by consistently finding ways to reduce waste, improve efficiency, and enhance customer satisfaction within the customer support and service function.

Level 3: Advanced

At an advanced level, you are able to integrate sustainable practices into every aspect of customer support, ensuring long-term positive impacts on both customers and the environment.

Multilingual Communication in a Global Context

Multilingual Communication in a Global Context is the ability to engage with clients effectively in various languages and cultural settings, interpreting and conveying support solutions with cultural sensitivity, thereby improving the customer service experience on a global scale.

Level 1: Emerging

At an emerging level, you are developing basic proficiency in multiple languages, enabling rudimentary communication with global customers, aiding in basic support and service resolution tasks.

Level 2: Proficient

At a proficient level you are able to effectively communicate with customers in multiple languages, fostering a sense of inclusivity and understanding in a global customer support and service context.

Level 3: Advanced

At an advanced level you are able to fluently communicate in multiple languages to effectively assist diverse customers worldwide, enhancing their experience and resolving their issues efficiently.

Chatbot Management

Chatbot Management is the proficiency in deploying, maintaining, and optimizing AI-powered chatbots in a customer support system. This includes programming responses, analyzing bot-customer interactions, and consistently updating the bot's knowledge base to improve service quality, efficiency, and customer satisfaction.

Level 1: Emerging

At an emerging level, you are familiarizing yourself with chatbot systems, grasping rudimentary chatbot operations for customer service, and starting to troubleshoot simple customer inquiries using chatbots.

Level 2: Proficient

At a proficient level, you are adept at effectively managing chatbots to provide timely and accurate customer support. You are skilled at optimizing chatbot functionality to enhance overall service experience.

Level 3: Advanced

At an advanced level you are adept at utilizing chatbots to enhance customer support, managing complex interactions effectively, and continuously improving chatbot performance to elevate customer service experience.

Customer Privacy and Data Security

Customer Privacy and Data Security is the ability to safeguard customer's personal and financial information, uphold confidentiality protocols, and ensure secure transactions within customer support and service interactions. It involves implementing stringent data protection measures and being conversant with privacy regulations.

Level 1: Emerging

At an emerging level you are beginning to apply basic principles of customer data protection. You understand the importance of confidentiality and adhere to privacy regulations in customer interactions.

Level 2: Proficient

At a proficient level, you are able to effectively protect customer data and privacy while providing exceptional support and service. You consistently adhere to security protocols and handle sensitive information with care.

Level 3: Advanced

At an advanced level, you are adept at protecting customer information, ensuring data security measures are robust and strictly adhered to, and swiftly addressing any privacy concerns with finesse.

Remote Customer Interaction Techniques

Remote Customer Interaction Techniques is the proficient use of digital tools and communication channels, such as email, live chat, and video conferencing, to engage, assist and resolve customer service issues remotely, maintaining customer satisfaction and nurturing a positive customer relationship.

Level 1: Emerging

At an emerging level, you are learning to navigate online platforms for customer engagement, initiating and responding to digital communications, and resolving customer issues remotely while maintaining professionalism and empathy.

Level 2: Proficient

At a proficient level you are adept at utilizing various remote customer interaction techniques, such as phone calls, emails, and live chat to effectively assist customers with their inquiries and concerns.

Level 3: Advanced

At an advanced level, you are proficient in utilizing various remote customer interaction techniques effectively to provide exceptional support and service, demonstrating exceptional empathy, communication skills, and problem-solving abilities.

Agile Response to Evolving Customer Behaviors

Agile Response to Evolving Customer Behaviors is the capacity to rapidly adapt and responsively address changes in customer preferences, expectations, or reactions, using data-driven insights to provide excellent customer service and support, while effectively maintaining optimal engagement and customer satisfaction.

Level 1: Emerging

At an emerging level, you are gaining understanding on proactively adapting to changeable customer behaviors. You're learning to implement agile response strategies in daily customer support and service tasks.

Level 2: Proficient

At a proficient level, you are adept at quickly adapting to changing customer behaviors, providing timely and effective solutions to meet their evolving needs in a dynamic customer support and service environment.

Level 3: Advanced

At an advanced level, you are able to anticipate and quickly adapt to changing customer behaviors, demonstrating exceptional flexibility, agility, and responsiveness in providing top-tier customer support and service.

Process Improvement in Customer Service

Process Improvement in Customer Service is the ongoing analysis, review and enhancement of existing customer support operations and protocols. It encompasses strategizing and optimizing workflows, leveraging technology, performance metrics analysis, and incorporating customer feedback to increase efficiency, reduce response times, and enhance overall customer satisfaction.

Level 1: Emerging

At an emerging level, you are cultivating abilities to identify and suggest minor improvements in existing customer service processes, while practicing basic problem-solving and analytical skills.

Level 2: Proficient

At a proficient level, you are skilled in analyzing, identifying, and implementing process improvements in customer service to enhance efficiency, effectiveness, and overall satisfaction for customers.

Level 3: Advanced

At an advanced level you are a master at identifying inefficiencies, implementing changes, and continuously improving processes in customer service to enhance overall customer satisfaction and streamline operations.

Active Listening

Active Listening is the ability to fully engage and comprehend a customer's concerns, showing empathy, and responding effectively. This includes paraphrasing to confirm understanding, minimizing distractions, and giving customers space to express themselves fully, thereby ensuring superior customer service and support.

Level 1: Emerging

At an emerging level you are beginning to master active listening in a customer support role. You subtly encourage dialogue, reflecting back the customer's words to confirm understanding.

Level 2: Proficient

At a proficient level you are able to actively listen to customers, demonstrating empathy and understanding their needs. You ask clarifying questions and provide appropriate responses to ensure customer satisfaction.

Level 3: Advanced

At an advanced level, you are able to demonstrate exceptional active listening skills in customer support & service, showing empathy, understanding, and efficiently resolving issues by truly hearing and addressing customer concerns.

Service Design and Innovation

Service Design and Innovation is the process of planning and organizing people, infrastructure, communication and material components of a service, aiming to improve the quality, interactions and customer satisfaction. It involves developing innovative approaches and solutions to deliver superior customer support and service.

Level 1: Emerging

At an emerging level, you are adept at understanding customer needs and are beginning to contribute to the design of service innovations that improve customer support experiences.

Level 2: Proficient

At a proficient level you are able to analyze customer needs and design innovative solutions to improve service delivery, ensuring a seamless and satisfying customer experience within the organization.

Level 3: Advanced

At an advanced level you are able to continually improve and innovate service offerings by leveraging customer insights, technology, and industry trends to exceed customer expectations and drive business growth.

Empathy and Compassion

Empathy and Compassion is the ability of Customer Support & Service professionals to understand, connect with, and effectively respond to customers' feelings and pain points. It involves responding with kindness and genuine concern, strengthening customer relationships and fostering satisfaction and loyalty.

Level 1: Emerging

At an emerging level, you are starting to demonstrate understanding and sensitivity towards customer needs and feelings. You may occasionally struggle to show empathy under challenging circumstances.

Level 2: Proficient

At a proficient level you are able to demonstrate empathy and compassion towards customers by actively listening, showing understanding, and providing personalized support to meet their needs and build rapport effectively.

Level 3: Advanced

At an advanced level, you are able to deeply empathize with customers, understanding their emotions and needs, and show authentic compassion in your interactions to provide exceptional support and service.

Data Analytics for Customer Insights

Data Analytics for Customer Insights is the ability to interpret and analyze customer-related data effectively. It helps to recognize trends, forecast customer behavior, understand preferences, enhance service, identify opportunities, and improve customer satisfaction in the customer support and service sector.

Level 1: Emerging

At an emerging level, you are able to analyze basic customer data, identify patterns and trends, and use these insights to improve customer support and service experiences.

Level 2: Proficient

At a proficient level, you are able to analyze customer data effectively to gain insights that can be used to enhance customer support and service strategies within the organization.

Level 3: Advanced

At an advanced level, you are adept at using data analytics to uncover in-depth customer insights. You can analyze complex data sets to drive personalized and proactive customer support strategies.

Multi-Channel Support Management

Multi-Channel Support Management is the ability to effectively manage and coordinate customer service operations across various communication channels, such as email, social media, and phone calls, ensuring customers receive consistent, high-quality service regardless of the method of support selected.

Level 1: Emerging

At an emerging level, you are beginning to handle queries across multiple platforms. You're learning to prioritize and resolve basic customer issues through various channels. You understand essential multi-channel support principles.

Level 2: Proficient

At a proficient level you are adept at managing multiple channels for customer support, ensuring seamless and efficient communication across various platforms to provide optimal service to clients.

Level 3: Advanced

At an advanced level, you are adept at orchestrating seamless customer interactions across multiple channels, maximizing efficiency, quality, and customer satisfaction in the multi-channel support management domain.

Customer Service Strategy Development

Customer Service Strategy Development is the proficiency to create and implement robust plans aimed at enhancing customer support and service. It encompasses identifying customer needs, formulating solutions, setting clear objectives, establishing key performance indicators, and continuously improving the strategy based on customer feedback and business requirements.

Level 1: Emerging

At an emerging level, you are beginning to grasp the basics of developing customer service strategies. You are familiar with fundamental principles, but are yet to apply them independently in complex situations.

Level 2: Proficient

At a proficient level, you are able to develop comprehensive customer service strategies that align with organizational goals, ensuring customer satisfaction and retention through effective planning, execution, and evaluation.

Level 3: Advanced

At an advanced level, you are adept at developing innovative and impactful customer service strategies that not only meet but exceed customer expectations, driving growth and loyalty within the organization.

Service Quality Assurance

Service Quality Assurance is the process of systematically monitoring and evaluating various aspects of a customer support & service project to ensure that standards of quality are being met. It focuses on preventing defect introduction and controlling product quality, performance consistency, and responsiveness to customers' needs.

Level 1: Emerging

At an emerging level, you are becoming familiar with monitoring customer interactions and feedback to assess service quality. You are just starting to understand how to correct service delivery issues.

Level 2: Proficient

At a proficient level, you are skilled at ensuring service quality by consistently monitoring and evaluating customer interactions to meet and exceed expectations, ultimately enhancing customer satisfaction and loyalty.

Level 3: Advanced

At an advanced level you are ensuring consistently high service quality by implementing advanced strategies to monitor, evaluate, and improve customer interactions, ultimately exceeding expectations and ensuring customer satisfaction.

Complaint Handling

Complaint Handling is the capacity to effectively manage and resolve customer complaints, showcasing strong empathy, active listening, and communication skills. It also requires the ability to analyze issues, devise appropriate solutions, and communicate timely responses, all while maintaining a professional, customer-oriented approach.

Level 1: Emerging

At an emerging level you are beginning to develop the skills to effectively and empathetically respond to customer complaints, demonstrate understanding and find resolution to the customer's satisfaction.

Level 2: Proficient

At a proficient level you are skilled at calmly and effectively resolving customer complaints, demonstrating empathy and understanding while finding satisfactory solutions in a timely manner within a Customer Support & Service context.

Level 3: Advanced

At an advanced level you are adept at effortlessly diffusing escalated customer complaints, demonstrating exceptional problem-solving skills and strategic thinking to turn negative experiences into positive outcomes.

Call Center Management

Call Center Management is the process of directing and controlling a business's call center operations. This specifically involves managing resources, implementing strategies for customer satisfaction, ensuring efficiency in resolving customer issues, monitoring quality control, and improving team performance in providing exceptional support and service.

Level 1: Emerging

At an emerging level you are demonstrating a basic understanding of call center operations. You handle customer inquiries efficiently, promote positive customer experiences, and maintain service level objectives.

Level 2: Proficient

At a proficient level, you are skilled in effectively managing call center operations, ensuring smooth communication between customers and agents, and resolving issues promptly to increase customer satisfaction.

Level 3: Advanced

At an advanced level, you are able to effectively manage call center operations, implement strategic initiatives to enhance customer support, and lead a team to deliver exceptional service consistently.

Effective Communication Skills

Effective Communication Skills is the ability to transmit and receive information clearly, accurately, and empathetically in a customer service context. This includes active listening, clear articulation, timely response, and appropriate tone to facilitate resolution of customer issues and enhance customer satisfaction.

Level 1: Emerging

At an emerging level, you are developing the ability to clearly convey information to customers. You're striving to understand queries, respond accurately and efficiently, making customer satisfaction your priority.

Level 2: Proficient

At a proficient level you are able to effectively communicate with customers, listening actively, responding empathetically, and clearly conveying information to resolve issues and provide exceptional customer support and service.

Level 3: Advanced

At an advanced level, you are able to effectively communicate with customers using empathy, active listening, and clear explanations. You can anticipate needs and address issues proactively, enhancing the overall customer experience.

Cross-Selling and Up-Selling

Cross-Selling and Up-Selling is the ability to effectively present additional, complementary, or upgraded products or services to customers during support interactions, simultaneously enhancing customer satisfaction and driving organizational revenue. It requires deep knowledge of the product portfolio and high levels of persuasive communication.

Level 1: Emerging

At an emerging level you are beginning to understand the art of cross-selling and up-selling, skilfully identifying customer needs to promote relevant products or services within your customer support role.

Level 2: Proficient

At a proficient level you are able to effectively identify opportunities to offer additional products or services to meet the customer's needs, enhancing their overall experience and increasing sales revenue.

Level 3: Advanced

At an advanced level you are able to seamlessly identify opportunities to cross-sell and up-sell products or services to customers, enhancing their overall experience and increasing revenue for the organization.

Service Recovery

Service Recovery is the strategic process of rectifying service failures, mitigating customer dissatisfaction, and restoring trust by efficiently resolving complaints or problems. This capability includes acknowledging errors, empathizing with customers, offering solutions, and conducting follow-ups to ensure complete satisfaction and service improvement.

Level 1: Emerging

At an emerging level, you are learning to identify and resolve customer issues effectively. You handle complaints responsibly, striving for successful resolution while maintaining customer satisfaction and loyalty.

Level 2: Proficient

At a proficient level you are skilled in effectively resolving customer issues, demonstrating empathy, offering appropriate solutions, and ensuring customer satisfaction through prompt and courteous service recovery processes.

Level 3: Advanced

At an advanced level you are proficient in quickly and effectively resolving customer issues, exceeding expectations, and turning negative experiences into positive outcomes, enhancing customer loyalty and satisfaction.

Customer Advocacy

Customer Advocacy is the skill of championing customer needs within the organization, ensuring exceptional service delivery. It involves understanding customer feedback, proactive problem resolution, promoting customer interests, and cultivating long-term relationships. This capability empowers employees to drive continuous improvement in customer support and service.

Level 1: Emerging

At an emerging level, you are beginning to acknowledge the importance of customers' needs. You can demonstrate empathy, while starting to advocate basic solutions for their problems in a service context.

Level 2: Proficient

At a proficient level you are actively advocating for customers, consistently exceeding their expectations, and building strong relationships to ensure their satisfaction and loyalty in the Customer Support & Service field.

Level 3: Advanced

At an advanced level you are a true advocate for customers, consistently going above and beyond to ensure their needs are met and feedback is valued within the organization.

Product Knowledge Expertise

Product Knowledge Expertise is the thorough understanding of a company's goods or services, used in customer support and service sectors to provide accurate information, handle inquiries, solve product-related issues, and recommend solutions, thereby enhancing customer satisfaction and loyalty. This expertise can also help in predicting customer needs.

Level 1: Emerging

At an emerging level, you are beginning to familiarize yourself with product specifics. You are focusing on understanding basic product features to effectively handle customer inquiries and provide adequate support.

Level 2: Proficient

At a proficient level you are able to demonstrate extensive knowledge of products and services, providing accurate information and solutions to customers' inquiries with confidence and expertise in the customer support & service field.

Level 3: Advanced

At an advanced level, you are a product knowledge expert in customer support & service. You possess in-depth understanding, can troubleshoot complex issues, and provide innovative solutions tailored to customers' needs.

Sales Techniques in Service Context

Sales Techniques in Service Context is the aptitude to utilise sales strategies and methods in a customer service environment in order to enhance customer satisfaction, promote products or services, and ultimately, increase revenue while maintaining integrity and a positive customer relationship.

Level 1: Emerging

At an emerging level, you are understanding basic sales techniques and applying them in customer service scenarios, practicing empathetic communication, active listening, and problem-solving.

Level 2: Proficient

At a proficient level, you are skilled in applying sales techniques in a service context. You can effectively engage with customers, identify their needs, and offer appropriate solutions to enhance their experience.

Level 3: Advanced

At an advanced level you are able to seamlessly integrate sales techniques into customer service interactions, effectively identifying opportunities to upsell or cross-sell while enhancing the overall customer experience.

Customer Onboarding

Customer Onboarding is the process of guiding new clients, after sales, through a series of steps or stages to effectively use and gain maximum value from a product or service, facilitating customer satisfaction and building a robust foundation for ongoing support and service relationship.

Level 1: Emerging

At an emerging level, you are able to acquaint customers with new products or services. You're gaining knowledge in explaining functionalities and addressing initial questions or concerns with supervision.

Level 2: Proficient

At a proficient level, you are able to effectively onboard customers by providing personalized assistance, guiding them through the process, and ensuring a smooth transition to using the product or service.

Level 3: Advanced

At an advanced level, you are able to effectively guide customers through a seamless onboarding process, anticipating their needs and providing personalized support to ensure a positive experience.

Customer Experience Mapping

Customer Experience Mapping is the process of documenting and evaluating every interaction a customer has with the support and service departments. It identifies touchpoints, evaluates satisfaction levels, and highlights areas for improvement, aiming to enhance overall customer experience and satisfaction within the organization.

Level 1: Emerging

At an emerging level, you are beginning to understand customer experience mapping. You're learning to identify key touchpoints, chart user journeys and use feedback to enhance customer support and service.

Level 2: Proficient

At a proficient level, you are able to effectively create detailed customer experience maps that identify touchpoints, pain points, and opportunities for improvement within the customer support and service process.

Level 3: Advanced

At an advanced level you are able to synthesize customer feedback and data to create comprehensive and insightful customer experience maps that drive continuous improvement in customer support and service strategies.

Customer Lifetime Value Calculation

Customer Lifetime Value Calculation is the capability to estimate the total financial contribution a customer can bring to the business over their lifespan, by understanding past purchasing habits, nurturing customer-service relationships, and predicting future engagement within the context of customer support and service.

Level 1: Emerging

At an emerging level, you are learning to analyze and calculate customer lifetime value, starting to understand its importance in shaping customer support and service strategy and operations.

Level 2: Proficient

At a proficient level you are able to accurately calculate and analyze customer lifetime value, using data to make informed decisions and strategies to enhance customer support and service experiences.

Level 3: Advanced

At an advanced level you are able to accurately calculate Customer Lifetime Value, utilizing complex analytics and predictive modeling to provide strategic insights for enhancing customer support and service operations.

Personalization Techniques

Personalization Techniques is the adaptive skillset applied by customer support and service professionals to tailor their communication and service protocol to individuals' needs. This involves understanding and interpreting customer behavior, preferences, and history to offer unique, personal experiences that enhance satisfaction and cultivate customer loyalty.

Level 1: Emerging

At an emerging level, you are becoming familiar with basic personalization techniques in customer support, such as using customers’ names and understanding their individual needs and preferences.

Level 2: Proficient

At a proficient level, you are skilled at utilizing personalization techniques to enhance customer interactions. You can tailor solutions to meet individual needs, creating a personalized and memorable experience for customers.

Level 3: Advanced

At an advanced level, you are adept at utilizing personalized approaches to enhance customer experiences, tailoring interactions to individual preferences, needs, and histories with a high level of empathy and efficiency.

Capabilities