Persuasive Communication
Persuasive Communication is the ability to craft and deliver compelling, resonant messages, influencing stakeholders' perceptions, attitudes, and actions in line with corporate objectives. It utilizes strategic storytelling, evidence-based arguments, emotional appeal, and precise language to foster understanding, consensus, and drive organizational goals.
Level 1: Emerging
At an emerging level, you are beginning to develop skills to communicate corporate messages persuasively, gaining familiarity with adopting different styles for diverse audiences and objectives.
Level 2: Proficient
At a proficient level you are able to craft compelling messages that influence stakeholders and drive desired outcomes in Corporate Communications. You demonstrate strong persuasive skills and deliver impactful communication strategies.
Level 3: Advanced
At an advanced level, you are adept at crafting compelling messages that influence stakeholders' perceptions and drive desired outcomes in complex corporate communication scenarios.
Communication Law
Communication Law is the understanding and application of legal regulations and ethical guidelines influencing corporate communications. It involves the mastery of laws relating to privacy, intellectual property, copyright, defamation, advertising standards, consumer protection, and disclosure requirements, ensuring all business communication activities adhere to these norms.
Level 1: Emerging
At an emerging level, you are acquiring basic knowledge of Communication Law. You can identify legal factors that impact corporate communications but still require support for complex issues.
Level 2: Proficient
At a proficient level, you understand and apply communication laws effectively in corporate communications, ensuring compliance with regulations and protecting the organization from legal risks related to communication activities.
Level 3: Advanced
At an advanced level, you are transforming complex legal jargon into clear, concise corporate communication materials, ensuring compliance with regulations and protecting the company's reputation.
Market Research for Communications
Market Research for Communications is the systematic gathering and interpretation of information regarding audiences, competitors, channels, trends, and challenges, to inform strategic corporate communication decisions. This capability enhances targeted messaging, stakeholder engagement, and the effective management of corporate reputation and brand perception.
Level 1: Emerging
At an emerging level, you are beginning to understand the fundamentals of market research in corporate communications. You're learning to identify key data and apply findings to strategize communications.
Level 2: Proficient
At a proficient level you are able to effectively conduct comprehensive market research to inform strategic communication decisions, ensuring messages are targeted and resonate with stakeholders in the corporate environment.
Level 3: Advanced
At an advanced level, you are able to conduct sophisticated market research to inform strategic corporate communication initiatives, utilizing advanced quantitative and qualitative methods to drive business outcomes effectively.
Organizational Communication Theory
Organizational Communication Theory is the understanding and application of how messages are conveyed, received, processed, and interpreted within a corporate environment. It addresses how communication practices affect the execution of business strategies, and the fostering of relationships and culture in the workplace.
Level 1: Emerging
At an emerging level you are beginning to grasp the principles of Organizational Communication Theory, applying these to basic Corporate Communications tasks, contributing effectively within your team.
Level 2: Proficient
At a proficient level you are able to apply advanced organizational communication theories to effectively convey corporate messages, cultivate employee engagement, and enhance internal/external communication strategies within the organization.
Level 3: Advanced
At an advanced level, you are able to excel in applying complex organizational communication theories to solve real-world corporate communication challenges, demonstrating strategic insight and innovative thinking in your approach.
Intercultural Communication
Intercultural Communication is the ability to effectively convey and interpret messages between individuals or groups across different cultures and nationalities. Within Corporate Communications, it involves the effective expression of company’s values, objectives, and strategy in a culturally sensitive manner, embracing diversity and promoting cross-cultural understanding.
Level 1: Emerging
At an emerging level, you are beginning to engage with diverse audiences. You show an awareness of cultural differences and start to adapt your corporate communication style accordingly.
Level 2: Proficient
At a proficient level, you are skilled in navigating various cultural perspectives, adapting communication strategies accordingly. You can effectively communicate with diverse stakeholders within the corporate environment, fostering understanding and collaboration.
Level 3: Advanced
At an advanced level you are able to navigate complex cultural nuances in communication, demonstrating sensitivity and adaptability in global interactions to achieve strategic corporate objectives effectively and efficiently.
Leadership Communication
Leadership Communication is the ability to articulate and convey corporate strategies, goals, and culture effectively and confidently. It involves influencing and inspiring others through clear, consistent, and engaging messages, while demonstrating emotional intelligence, assertiveness, and an understanding of diverse communication means.
Level 1: Emerging
At an emerging level you are demonstrating growing competence in delivering clear, concise company messages, establishing open communication lines, and beginning to influence and foster relationships within the business.
Level 2: Proficient
At a proficient level you are able to effectively communicate corporate messages with clarity, influence stakeholders, and lead by example in fostering a transparent and engaging organizational culture through your communication skills.
Level 3: Advanced
At an advanced level you are consistently able to inspire and influence others through your strategic and impactful communication, embodying the organization's vision and values with authenticity and charisma.
Change Communication
Change Communication is the strategic planning, development, and delivery of specific messaging within an organization to effectively manage and facilitate internal changes or transformations, such as structural shifts or process modifications, ensuring clarity, mitigating resistance, and fostering an active acceptance among employees.
Level 1: Emerging
At an emerging level, you are beginning to understand the importance of clear communication around organizational change. You can articulate basic changes and grasp its impact within a corporate context.
Level 2: Proficient
At a proficient level, you are adept at crafting change communications that effectively inform, engage, and inspire employees during times of organizational transformation within a corporate environment.
Level 3: Advanced
At an advanced level you are skilled in crafting and delivering change communications that align with corporate objectives, engage employees authentically, and drive successful organizational transformations through effective messaging strategies.
Corporate Newsletter Development
Corporate Newsletter Development is the skill of strategically planning, designing, and distributing informative and engaging content via newsletters. This capability entails understanding the company's objectives, audience and channels, to create effective corporate messaging that boosts employee engagement and aligns with the organization's brand identity.
Level 1: Emerging
At an emerging level, you are developing skills to create effective corporate newsletters. You understand the basics of content structure, layout design, and distribution, but require guidance to execute effectively.
Level 2: Proficient
At a proficient level you are skilled in developing engaging and informative corporate newsletters that effectively communicate key messages to internal and external stakeholders, maintaining brand consistency and promoting organizational goals.
Level 3: Advanced
At an advanced level you are able to create engaging, informative, and visually appealing corporate newsletters that effectively communicate key messages and maintain employee engagement and alignment with corporate goals.
Video Production for Corporate Communications
Video Production for Corporate Communications is the ability to create, edit, and produce high-quality videos that articulate corporate messages, enhance internal and external engagement, convey business strategies, and support brand storytelling, aligning with the overall communication framework, goals, and objectives of the organization.
Level 1: Emerging
At an emerging level, you are beginning to demonstrate technical skills for producing corporate videos. Your basic understanding of filming, editing, and storytelling for corporate communication is evident.
Level 2: Proficient
At a proficient level, you are skilled in producing high-quality videos for corporate communication purposes. You can effectively convey key messages, maintain brand consistency, and engage with stakeholders through visual storytelling.
Level 3: Advanced
At an advanced level, you are highly skilled in producing professional-quality videos for corporate communications, incorporating storytelling and branding to engage and inform employees, stakeholders, and the public.
Webinar Development and Management
Webinar Development and Management is the ability to plan, execute, and manage online corporate communication presentations, engaging stakeholders with comprehensive content, and facilitating dialogue. This capability involves managing the webinar's technical aspects, content creation, delivery and capturing feedback for continuous improvements.
Level 1: Emerging
At an emerging level, you are able to help plan, develop, and manage basic webinars about corporate communications, under supervision, with guidance. You understand the key aspects and purposes of webinars.
Level 2: Proficient
At a proficient level you are able to develop and manage webinars effectively, ensuring clear communication with stakeholders and engaging content that aligns with corporate messaging and brand guidelines.
Level 3: Advanced
At an advanced level, you are capable of creating and managing high-impact webinars that effectively convey corporate messages, engage stakeholders, and drive communication objectives with precision and professionalism.
