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Capability Library


Online and digital selling

Online and digital selling

Related Terms:

Online and digital selling refers to selling the business’s products or services online or through digital channels, such as social media, email marketing, and e-commerce platforms. It involves using digital tools and techniques to identify potential customers, build relationships, and close deals.

Beginner competence definition

Beginners understand the basics of online and digital selling. They can use basic digital tools and techniques, such as email marketing and social media, to identify potential customers and communicate with them effectively. They are also able to demonstrate an understanding of the importance of building relationships with potential customers online.

Intermediate competence definition

Intermediate individuals can develop and implement an online and digital selling strategy that aligns with the business’s overall goals. They are able to use data to optimize their sales approach and track their success. They can also use advanced digital tools and techniques, such as e-commerce platforms and digital advertising, to build relationships with potential customers and close deals effectively.

Advanced competence definition

Advanced individuals are able to lead the development of a comprehensive online and digital selling program for the entire sales team. They can use advanced data analysis techniques to identify opportunities for growth and optimize the online and digital selling approach. They are also able to coach and mentor other members of the sales team in effective online and digital selling techniques.


Field sales and face-to-face selling


Channel sales and partnership management

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