Capability Library
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Managing and creating social media and online communications
Managing and creating social media and online communications
Managing and creating social media and online communications is crucial for a communications department in a business. It involves developing and executing communication strategies that leverage social media and other online channels to engage with customers and other stakeholders. Social media and online communication channels may include social media platforms, online forums, blogs, and other digital platforms.
Beginner competence definition
At a beginner level, individuals have a basic understanding of the company’s social media and online communication channels and goals. They can assist in executing social media and online communication plans with guidance from more experienced team members. This includes tasks such as drafting social media posts and monitoring online forums.
Intermediate competence definition
At an intermediate level, individuals are able to lead the development and execution of social media and online communication strategies that align with the company’s overall marketing and business objectives. They can create and distribute content that effectively communicates the company’s messaging and engages its target audience, including managing social media accounts, blogging, and community engagement. They can also measure the effectiveness of social media and online communications using metrics such as engagement rates and website traffic.
Advanced competence definition
Advanced-level individuals can develop and execute a comprehensive social media and online communication strategy that aligns with the company’s overall business objectives. They can lead cross-functional teams in developing and executing targeted and data-driven social media and online communication plans that optimize customer engagement, retention, and growth. They can also leverage emerging trends and best practices in social media and online communications to optimize impact and drive results.
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