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Capability Library


Managing and creating corporate identity

Managing and creating corporate identity

Related Terms:

Managing and creating corporate identity is a critical capability for a communications department. It involves developing and executing communication strategies that establish and maintain the company’s unique identity and image. Corporate identity channels may include visual branding, messaging, and content creation.

Beginner competence definition

A beginner in managing and creating corporate identity should have a basic understanding of the company’s corporate identity channels and goals. They can assist in executing corporate identity plans with guidance from more experienced team members. This includes tasks such as maintaining brand guidelines and coordinating with designers and content creators.

Intermediate competence definition

At an intermediate level, a communications professional can lead the development and execution of corporate identity strategies that align with the company’s overall business objectives. They are able to develop and implement comprehensive corporate identity plans, manage communication channels, and develop messaging that effectively establishes and maintains the company’s unique identity and image. They can also measure the effectiveness of corporate identity using metrics such as brand awareness and engagement.

Advanced competence definition

At an advanced level, communications professionals provide strategic counsel to the company’s leadership on corporate identity and branding. They can lead cross-functional teams in developing and executing comprehensive corporate identity plans that drive stakeholder engagement, promote the company’s unique identity and image, and create long-term value. They can also leverage emerging trends and best practices in corporate identity to optimize impact and drive results. In our experience, they should have advanced skills in brand strategy, visual identity, and content creation.


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