Developing and managing the company’s strategic communications

Developing and managing the company’s strategic communications refers to the process of creating and executing communication strategies that align with the company’s goals and objectives. This capability involves developing and disseminating key messages, managing communication channels, and building and maintaining relationships with stakeholders.

Beginner competence definition

Beginner-level individuals are able to understand the importance of strategic communications in achieving business success. They can identify the key components of a communication strategy, including messaging, target audiences, and communication channels. They can also develop basic communication materials, including press releases and social media posts.

Intermediate competence definition

At the intermediate level, individuals have experience in developing and executing comprehensive communication strategies. They can create and disseminate key messages across multiple communication channels, including media relations, social media, and internal communications. They are also able to manage crisis communications and build and maintain relationships with key stakeholders.

Advanced competence definition

Advanced individuals should be experts in developing and managing the company’s strategic communications. They have experience in developing innovative communication strategies that differentiate the company from the competition. They can manage complex communication campaigns and coordinate across multiple stakeholders and departments. We have also found that they have experience in developing and executing thought leadership initiatives that position the company as a leader in its industry.