Market Research
Market Research is a vital product management capability. It involves constantly gathering and evaluating data about customer needs and market trends. This capability enables professionals to make informed product decisions, leading to improved customer satisfaction and competitive advantage.
Foundational
At a foundational level you are able to gather basic information about customers and competitors, using readily available sources like online research or simple surveys. You focus on understanding broad market needs and trends to support your team’s product decisions. Your work helps others build a clearer picture of the market.
Developing
At a developing level you are beginning to gather basic customer and market information, often under guidance, to understand trends and needs. You contribute to simple research tasks and share your findings with your team to support product decisions. This helps ensure products start to align better with customer expectations and market direction.
Proficient
At a proficient level you are able to design and carry out market research independently, using both quantitative and qualitative methods to gather reliable insights. You apply your findings directly to product decisions, ensuring your team is aligned with market needs. Your work improves product fit and supports clear, customer-focused choices.
Advanced
At an advanced level, you are proactive in identifying emerging market trends and translating these insights into actionable product opportunities. You design and lead complex research initiatives that extend beyond basic data collection, involving cross-functional teams when needed. Your market research drives strategic decisions and consistently shapes products that outperform in a competitive landscape.
Expert
At an expert level you are a trusted authority in market research, shaping product strategies through deep insights into customer behavior and industry trends. You lead research initiatives across multiple markets, drawing on advanced techniques to uncover new opportunities. Your work directly drives business growth and sets your organization apart in a competitive market.
