Marketing automation

Marketing automation is the use of technology to automate repetitive marketing tasks, such as email marketing, social media, and lead nurturing. It can include setting up and managing marketing automation software, creating and managing automated marketing campaigns, and tracking and analyzing data to measure the effectiveness of these campaigns. It also includes developing and implementing strategies to improve the efficiency and effectiveness of marketing efforts.

Beginner competence definition

Beginners have an understanding of the basic concepts of marketing automation, including the importance of using technology to automate repetitive marketing tasks.

Intermediate competence definition

Intermediate professionals have the ability to set up and manage marketing automation software, create and manage automated marketing campaigns, and track and analyze data to measure the effectiveness of these campaigns.

Advanced competence definition

At the advanced level, individuals have an in-depth understanding of marketing automation principles and can use data and market research to inform marketing automation strategy, evaluate the effectiveness of marketing automation efforts, and make strategic decisions to drive business growth and improve the efficiency and effectiveness of marketing efforts.