Influencer marketing

Influencer marketing is the process of identifying and collaborating with individuals who have a significant online following and can influence the purchasing decisions of their followers. This includes identifying influencers, creating and executing influencer campaigns, and measuring the effectiveness of these campaigns. It also includes building relationships with influencers, managing influencer partnerships, and leveraging the influence of influencers to drive brand awareness and engagement.

Beginner competence definition

Individuals at the beginner level understand the basic concepts of influencer marketing, including the importance of identifying and collaborating with individuals who have a significant online following and can influence the purchasing decisions of their followers.

Intermediate competence definition

Individuals at the intermediate level have the ability to identify influencers, create and execute influencer campaigns and measure their effectiveness, build relationships with influencers, and manage influencer partnerships.

Advanced competence definition

Advanced-level professionals have an in-depth understanding of influencer marketing principles and the ability to use data and market research to inform influencer strategy, evaluate the effectiveness of influencer campaigns, and make strategic decisions to drive business growth and increase brand awareness and engagement.