Content marketing

Content marketing is creating and distributing valuable and relevant content to attract and engage customers and ultimately drive profitable customer action. This includes creating and managing digital and print assets such as websites, blogs, videos, images, and brochures, and distributing them through various channels to reach the target audience. It also involves tracking and analyzing the performance of the content to measure its effectiveness and make data-driven decisions.

Beginner competence definition

Beginners understand the basic concepts of content marketing, including the importance of creating and distributing valuable and relevant content to attract and engage customers.

Intermediate competence definition

Intermediate individuals have the ability to create and manage digital and print assets, and distribute them through various channels to reach the target audience.

Advanced competence definition

Advanced-level individuals have an in-depth understanding of content marketing principles and can use data and market research to inform content strategy, evaluate the effectiveness of content, and make strategic decisions to drive business growth and improve customer engagement.