Competitive Analysis
Competitive Analysis is the ability to scrutinise and predict the strategies of market rivals. It involves gaining deep knowledge of competitors' products, positioning, and performance, and analyzing this in relation to one's own product portfolio. The impact enhances strategic decision-making, fostering innovation and securing a competitive advantage.
Foundational
At a foundational level you are able to identify key competitors and gather basic information about their products and market approaches. You develop an understanding of how your product compares but rely on guidance to interpret findings. This helps you contribute to team discussions and builds your confidence in making informed product decisions.
Developing
At a developing level you are starting to gather and compare basic information on competitors, recognizing key similarities and differences to your own products. You seek guidance to understand competitor strategies and how market shifts may affect your product. Your insights support the team to make informed decisions and strengthen product direction.
Proficient
At a proficient level you are able to independently analyze your competitors’ products, strategies, and market positions, applying your findings to inform product decisions. You use relevant data and insights to guide your team and shape your product roadmap. Your work supports stronger strategic choices and helps position your product more effectively in the market.
Advanced
At an advanced level you are proactively leading comprehensive competitive analyzes, identifying emerging threats and opportunities before they impact your product. You use detailed market and competitor insights to shape both immediate and long-term product strategies, supporting your team in making informed decisions. Your actions directly influence product innovation and help secure lasting competitive advantage.
Expert
At an expert level you are mastering competitive analysis by anticipating rivals’ moves and shaping product strategy to outmanoeuvre the market. You proactively build detailed intelligence on competitors, using this insight to influence high-level decisions and inspire product innovation. Your actions give your organization a strong, lasting competitive advantage.
