Social Media Management
Social Media Management is the ability to strategically utilise online platforms to market products or services, engage with audiences and expand brand awareness. It involves creation, curating and analyzing content, and overseeing consumer interactions. Success in this capability enhances customer relations, drives sales and supports organizational growth.
Foundational
At a foundational level you are able to use social media platforms to post basic content about products or services and respond to simple customer enquiries. You follow established guidelines and schedules, supporting wider marketing goals under supervision. Your work helps maintain a visible and consistent brand presence online.
Developing
At a developing level you are able to manage social media accounts and schedule posts that follow your team’s marketing plan. You can respond to basic enquiries and share content that helps promote brand messages. With support, you contribute to building engagement and audience growth on key platforms.
Proficient
At a proficient level you are confident managing multiple social media platforms to deliver engaging campaigns that support marketing goals. You plan, create, and schedule content that reflects brand identity while responding thoughtfully to audience interactions. Your approach builds stronger customer connections and helps your organization grow its reputation and reach.
Advanced
At an advanced level you are driving the social media strategy, leading the creation and curation of content that strengthens your brand and deepens audience engagement. You expertly analyze trends and data to refine campaigns and maximize impact across multiple platforms. Your work delivers measurable growth in customer relationships and helps achieve marketing and business goals.
Expert
At an expert level you are setting the strategic direction for social media across the organization, driving innovation in campaigns and approaches. You use data and trends to guide teams, effectively connecting marketing objectives with measurable outcomes. Your leadership helps lift brand presence, deepens customer engagement and generates sustained business growth.
