Digital Marketing
Digital Marketing is the strategic planning and execution of online promotional tactics for product exposure. This capability requires a sound understanding of online platforms, social media, SEO, content creation, and data analysis. Leveraging these skills, marketers can increase brand visibility, drive customer engagement, and boost revenue, fulfilling business objectives effectively.
Foundational
At a foundational level you are learning to use basic digital marketing tools, such as social media platforms and simple email campaigns, to support marketing activities. You follow instructions to help build online presence and participate in creating straightforward content. Your actions contribute to increasing brand awareness and supporting team goals in a digital environment.
Developing
At a developing level you are able to use basic digital marketing tools and platforms to support simple campaigns, following clear direction. You understand how channels like social media or email can build awareness and reach audiences. Your contribution helps lift brand visibility and supports the work of more experienced marketers.
Proficient
At a proficient level you are able to plan and deliver digital marketing campaigns across multiple online platforms, using insights from data analysis to refine your approach. You create engaging content and manage social media channels to grow your brand’s audience and impact. Your work reliably increases customer engagement and helps achieve marketing goals.
Advanced
At an advanced level you are leading the design and delivery of digital marketing strategies that integrate multiple online channels to meet business goals. You confidently leverage data insights and emerging trends to optimize campaigns and guide others in best practice. Your work drives strong brand growth and improved customer engagement across digital platforms.
Expert
At an expert level you are leading digital marketing strategies that set benchmarks for your organization and the broader industry. You design, execute, and optimize cross-channel campaigns, using advanced data insights and emerging technologies to outperform objectives. You coach others, drive innovation, and make a measurable impact on brand growth and revenue.
