Content Strategy
Content Strategy is the planning, development and management of informative, engaging marketing content. It involves understanding target audience needs, and leveraging insights to create relevant, impactful messaging. This capability not only enhances brand visibility, but also fosters customer loyalty and drives business objectives.
Foundational
At a foundational level you are able to follow set guidelines to help create and organize basic marketing content. You recognize the importance of tailoring messages to different audiences and seek guidance to ensure content meets business needs. Your work supports the team in building a consistent and engaging brand presence.
Developing
At a developing level you are starting to plan and create marketing content that connects to clear campaign goals and basic audience needs. You follow existing content strategies and contribute ideas for improvement. Your work helps build brand awareness and supports the team in reaching early marketing objectives.
Proficient
At a proficient level you are able to develop and manage content plans that align with marketing goals and meet the needs of your target audience. You use research and insights to shape messaging, ensuring content is clear, relevant, and effective across multiple channels. Your work strengthens brand presence and supports measurable business outcomes.
Advanced
At an advanced level you are leading the development of content strategies that align with wider marketing goals and audience insights. You guide teams to produce cohesive, targeted content across channels, measuring and refining performance. Your work drives brand engagement, strengthens customer relationships and delivers measurable impact on business outcomes.
Expert
At an expert level you are shaping and leading the organization’s entire content strategy, setting the vision and long-term direction for how content supports marketing goals. You guide teams to deliver consistent, high-quality messaging, and are trusted to make decisions that raise brand impact and deepen customer engagement. Your insights directly influence business growth.
