Prototyping
Prototyping is the capability to create rudimentary models of services or systems. It enables the visualisation of pure concepts, offering tangible interfaces for interactive feedback. By eliminating misunderstandings earlier, prototyping enables more effective and user-focused design. It's a vital part of the iterative design process, underscoring user experience optimization.
Foundational
At a foundational level you are able to use simple tools to create basic prototypes of services or interfaces. You can translate ideas into clear, tangible examples that help you and your team better understand user needs. By sharing these early models, you support clearer communication and more informed design choices.
Developing
At a developing level you are able to create basic prototypes using common tools to turn ideas into simple, testable models. You begin to use these prototypes to gather feedback from users and colleagues, helping to uncover issues early in the process. This supports clearer conversations and sets the groundwork for better service experiences.
Proficient
At a proficient level you are confident creating and testing interactive prototypes for digital and service experiences. You use prototyping to explore options, validate ideas with users, and gather feedback to inform design decisions. Your work helps teams spot problems early, leading to services and systems that are more effective and user-friendly.
Advanced
At an advanced level you are able to design and build high-fidelity prototypes that accurately reflect user needs and core service concepts. You confidently test and refine these prototypes with real users, using their feedback to improve design decisions. Your work drives better alignment across teams and leads to more successful outcomes for both users and the business.
Expert
At an expert level you are confidently leading the creation of advanced prototypes that clearly bring complex service or UX concepts to life. You guide teams to select the right prototyping methods, ensuring feedback from users and stakeholders drives meaningful improvements. Your work transforms early ideas into practical solutions that set standards for quality, efficiency, and user impact.
