Problem Framing
Problem Framing is the ability to identify and define design challenges within user experience (UX). This involves the crucial analysis of user needs and business goals, setting the scope for service design projects. Effective Problem Framing allows for informed decision-making, steering UX strategy towards enhanced customer satisfaction.
Foundational
At a foundational level you are able to recognize when a user experience or service design problem needs further definition. You seek direction from others to understand user needs and business goals, contributing to clearer project objectives. By doing this, you help your team focus efforts on the right challenges from the outset.
Developing
At a developing level you are able to recognize broad user problems and start to outline the factors shaping those challenges. You seek input from colleagues to clarify needs and define project boundaries, sometimes needing guidance. Your work helps the team focus on what matters most to both users and the business.
Proficient
At a proficient level you are able to clearly define and structure complex design challenges by balancing user needs with business goals. You use evidence and insight to scope problems effectively, ensuring projects start with shared understanding. This enables teams to focus their efforts and deliver solutions that improve both customer experience and organizational outcomes.
Advanced
At an advanced level you are able to lead teams in defining complex UX challenges, drawing on deep analysis of both user needs and business objectives. You shape project direction by setting clear, actionable problem statements and refining project scopes. Your framing skills ensure design efforts have a measurable impact on customer experience and organizational outcomes.
Expert
At an expert level you are able to quickly uncover and define the core problems behind complex user and business challenges, even when information is unclear or conflicting. You guide teams to align on project scope and priorities, setting a strong foundation for successful service design. Your leadership ensures projects deliver real value to both customers and the organization.
